In1898‚ Caleb Bradham created the Pepsi Company (PepsiCo). The Pepsi-Cola Company merged with other companies (Frito-Lay‚ Tropicana and Quaker Foods to list a few) between 1965 and 2001 and is now referred to as PepsiCo‚ Inc. PepsiCo‚ Inc. has many headquarters worldwide for the several different companies. The main world PepsiCo headquarters residing in New York. These mergers made PepsiCo‚ Inc. a refreshment and snack company ranking 5th in the world (Pepsi). PepsiCo‚ Inc. is listed on four
Premium Pepsi
Cola Wars Continue : Coke and Pepsi in 2010 Introduction "Cola Wars Continue: Coke and Pepsi in 2010” explain the economics of the soft drink industry and its relation with profits‚ taking into account all stages of the value chain of the soft drink industry. By focusing on the war between Coca-Cola and PepsiCo as market leaders in this industry with a 90% market share in carbonated beverages‚ the study analyses the different stages of the value chain (concentrate producers‚ bottlers‚ retail
Premium Coca-Cola Soft drink Pepsi
A PROJECT REPORT ON “CONSUMER BEHAVIOUR IN JUICE IND.” Submitted In Partial Fulfilment of the Requirement for the Degree of Bachelors in Business Administration (BBA) OF H.N.B GARHWAL UNIVERSITY‚ SRINAGAR (A CENTRAL UNIVERSITY) INTERNAL GUIDE: SUBMITTED BY: DR. MANU SHARMA ABHISHEK ARORA PROFESSOR BB11A49 IMS‚ DEHRADUN
Premium Pepsi
rules and regulation in the full fayeda. Results of golf club help us to design a program called Full Fayeda initiative. This program encourages you to sell more product of PepsiCo and increase awareness among the retailer about new product Joshilo Pepsi. This program is rolled out in different areas of Ahmadabad‚ Baroda and Surat so as to cover all page group‚ income class and different culture. Initially the owners of the outlet are enrolled with this program and take rewards which are associated
Premium Pepsi Coca-Cola
1.0 Introduction This report will focus on the Pepsi brand strategies will organize into three sections. First it will introduced Pepsi origins and equity. Later‚ I will choose at least 4 different extension strategies of Pepsi; describe Pepsi current marketing strategy and explain the brand positioning‚ packaging‚ labeling. At the end‚ it will provide conclusion for this report. (According to the James‚ 2001) PepsiCo is an American multinational food and beverage corporation headquartered
Premium Pepsi Coca-Cola Cola
specific aspects of the political environment have played key roles? Could these effects have been anticipated prior to market entry? If not‚ could developments in the political arena have been handled better by each company? The primary barrier to Pepsi and Coca-Cola’s entry into the Indian market was its political / legal environment as a result of its history. Despite the liberalization of the Indian economy in 1991 and introduction of the New Industrial Policy to eliminate barriers‚ such as bureaucracy
Premium Coca-Cola Pepsi
EXPENDABLES Slam-on-the-brakes | Computer Repair Services | Coke and Pepsi‚Frozen Vegetables‚ Ice-Cream | Tyres‚ Computer Repair Services | Designer Wear‚Cruise vacations‚Gold Jewellery‚Spa Treatments‚ Vintage cars‚Home theatre‚Skin Care Regimes‚Home Security Systems‚ Health Clubs‚ Television‚ Upscale Magazines‚ Organic foods | Pained-but-Patient | Computer Repair Services | Frozen Vegetables‚Coke and Pepsi‚Computer Repair Services‚Tyres‚ Ice-Cream | Designer wear‚Skin Care Regimes‚ Health
Premium Computer security Luxury good Security
Case Study Number 1: Pepsi Ultimate Taste Challenge Table of Contents I Executive Summary…………………………………………………………………….. page 2 II Problem Statement……………………………………………………………………... page 2 III SWOT Analysis of Micro and Macro Environments………………………………......page 2 i.) Micro analysis……………………………………………………………...page 2 i. Competition……………………………………………………page 3 ii. Marketing ……………..……………………………………....page 3 iii. Customers……………………………………………………...page iv. Suppliers
Premium Pepsi Marketing Generation Y
Coca Cola as they entered the market. Timing of Entry: PepsiCo formerly known as Pepsi Cola Company was formed in 1898‚ 12 years after its closest rival Coca Cola was formed. Due to strict regulation in entering the Indian market companies could only enter by means of a joint venture with another Indian company as part of their anti-foreign policy laws which lead to it trading under the name of Lehar Pepsi. Coca Cola was formed in 1886‚ it is today the world’s largest soft drink manufacturing
Premium Coca-Cola Soft drink Pepsi
broad beverage distribution channel. One of the infinite distribution channel for PepsiCo is YouTube because it is easy and available everywhere. PepsiCo marketing strategy is highly dependent on development of catchy slogan. For example‚ the slogan Pepsi has in is “Every Generation Refreshes the World” in the year of 2009. Besides that‚ PepsiCo is sponsoring sports‚ musical concerts and walks which especially involve young generation. Moreover‚ PepsiCo as the biggest part of the market share after
Premium Coca-Cola Pepsi