Case #14 Coke vs. Pepsi‚ 2001 Synopsis and Objectives Set in December 2000‚ immediately after the merger announcement between PepsiCo‚ Inc.‚ and the Quaker Oats Company‚ this case asks to examine the implications of the merger for the rivalry between the Coca-Cola Company and PepsiCo and for value creation by each firm. Because the merger would allow PepsiCo to control Gatorade‚ which held an 83% share in the sports-drink market‚ PepsiCo would further strengthen its already wide lead
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Pepsi: The “Next Generation in Advertising” Effective advertising is‚ almost always‚ persuasive advertising. While not all advertising seeks to persuade‚ in a competitive situation‚ those who best persuade are those most likely to win. (O’Shaughnessy) The advertisement strategy for Pepsi Cola has done a great deal of work to make it an all-time favorite. I feel like they use persuasion by making the consumer think that if they drink Pepsi‚ they will be youthful. However‚ in my opinion
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McGraw-Hill Online Learning Center Test Answers 1. There was a dramatic increase in three of the following economic indicators during the mid 1920s. Which is the exception? Your response: rate of inflation Correct! Correct. See pages 809-10. 2. America’s economic boom in the 1920s resulted from: Your response: all of the above. Correct! Correct. See page 810. 3. Which of the following industries seemed least affected by the trend toward consolidation in the 1920s? Your
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Ocean Noise Pollution For millions of years‚ the oceans have been filled with sounds from natural sources such as the squeaks‚ moans and clicks of whales and dolphins‚ the snapping of shrimp‚ the sound caused by wind upon the surface and even the occasional rumble from earthquakes. Over millions of years‚ the ocean’s marine species have developed into what they are today‚ with their own specialized acute hearing abilities‚ communication skills and echo location abilities at natural sound levels
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We see stars on the television or in movies. We see stars amongst dark starry nights. We have all seen the obvious types of stars but have we ever stopped to think about the star in the ocean? Echinoderms or starfish also known as the “stars of the sea” are very interesting marine animals that breathe out of their pores‚ and are able to regenerate their own arms. I don’t know about you but that is the most interesting thing I have ever heard. To begin with‚ the starfish started out about half
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“I Told yar father a ship is no place for a gurl‚” he says tilting his cold‚ unforgiving eyes to her. “Told ‘em to find another vessel‚ told ‘em to just keep you home‚ if e’ had ta. But did he listen? If yar goin’ to blame anyone‚ blame him. Tha ocean is cold‚ cold and cruel. And she ain’t gonna let us through this without a scar‚ without a cost.” The wind blows her black hair back from her face‚ showing her bright green eyes filled with fright and tears. A crewman
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Strength Pepsi has a broader product line and outstanding reputation. Merger of Quaker Oats produced synergy across the board. Record revenues and increasing market share. Lack of capital constraints (availability of large free cash flow). o Great brands‚ strong distribution‚ innovative capabilities o Number one maker of snacks‚ such as corn chips and potato chips PepsiCo sells three products through the same distribution channel. For example‚ combining the production capabilities
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Background Established in 1965 PepsiCo created in 1965 through the merger of Pepsi-Cola and Frito-Lay In 1997‚ publicly traded company to focus PepsiCo on food and beverages. The world’s largest snack and beverage company in 2006 In 2006‚ PepsiCo has approximately $35billion net revenue The company is broken into four business divisions: ◦ Frito-lay North America Frito-Lay North America manufactures‚ markets‚ sells and distributes salty and sweet snacks. Products manufactured and
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Cory Wells Coke and Pepsi Case Coke and Pepsi have been long time rivals with competition being the name of the game in their industry. Historically‚ the soft drink industry has been so profitable because Americans tend to love soft drinks‚ more than any other beverages out there. Americans soda consumption grew by an average of 3% a year since 1970. Coke and Pepsi had an average annual growth of 10% from 1975 to 1995. Not to mention‚ the internal rivalry
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Butterfly Effect “In life the smallest things can make the greatest impact on the world”. This is known as the Butterfly Effect in chaos theory. The butterfly effects most famous example is a hurricane creation depending on whether or not a butterfly flaps its wings. For instance if a rat in a hurry is frightened it gives off a gas that tells all the other rats to run away saving the pack form harm. The most well-known illustration of the butterfly effect is also known as the ripple effect. The
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