BRAND WARS: WHEN BIG BRANDS PLAY DIRTY “In business as in life‚ you don’t get what you deserve‚ you get what you negotiate.” Chester L Karrass. Today companies do not sell on the basis of their products. The features or benefits provided by the product is a small cog in the whole machine of the customer interaction process adopted by the company. The product sells on the basis of its power to convince customers‚ to appeal to customers and to attach a certain sentiment with the customers. This
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Market Research Report Pepsi Cola MKT201: Market & Audience Research Brand loyalty of generation Y to the Pepsi-Cola brand Table of Contents Summary of Background 2 Marketing Problem 3 Research Methodology 4 Research Objectives 4 Hypothesis 5 Marketing Research Problems 5 Analysis Steps Taken 6 Statistical Procedures 7 Findings from Analysis 8 Recommendations and Implications 9 References 10 Appendix 1 11 SURVEY 11 Appendix 2 13 SURVEY RESULTS 13 Summary
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COMPANY PROFILE-PEPSI CO. (US) PepsiCo is a world leader in convenient foods and beverages‚ with revenues of about $27 billion and over 143‚000 employees. The company consists of the snack business of Frito-Lay North America and the beverage and food businesses of PepsiCo Beverages and Foods‚ which includes PepsiCo Beverages North America (Pepsi-Cola North America and Gatorade/Tropicana North America) and Quaker Foods North America. PepsiCo International includes the snack businesses of Frito-Lay
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| Your personality can be summarized as follows. | Your Personality Type: A key factor in your approach to work and life is your positive concern about people. You like to work on projects where you can associate with other people in a cooperative way. You recognize and appreciate the potential in everyone‚ and want to help them reach their full potential. Your approach to work and life is to be flexible‚ spontaneous‚ and to keep your options open. You find it easy to adapt to changing situations
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reality. Introduction Introduction of Pepsi Co Pepsi was founded in New York in 1965. It is Producing Non-alcoholic beverage and Food processing items. Pepsi is a carbonated beverage that is produced and manufactured by PepsiCo. It is sold in retail stores‚ restaurants cinemas and from vending machines. The drink was first made in the 1890s by pharmacist Caleb Bradham in New Bern‚ North Carolina. The brand was trademarked on June 16‚ 1903. Pepsi arrived on the market in India in 1988.PepsiCo
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Student author May 29‚ 2011 Student author May 29‚ 2011 Global Market Entry Strategy Global Market Entry Strategy PEPSICO‚ INC. PEPSICO‚ INC. Pepsi Pepsi Market Entry Strategy PepsiCo‚ Inc. is currently operating in China. It has been in the country since 1982‚ when it started its first operation in Shenzhen and later established 30 joint ventures all over the country. Recently CEO Indra K. Nooyi said that China “represents our single biggest opportunity today outside the U.S
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Editor’s Introduction: Brand Management Francesca Dall’Olmo Riley Introduction The study of brands and brand management has historically attracted a great deal of interest among practitioners and academics. Early‚ seminal research on brands includes the studies by Gardner and Levy (1955)‚ Levy (1959)‚ Martineau (1959) and Allison and Uhl (1964). Since then‚ the number of brand related journal articles and of brand management books have increased exponentially‚ particularly in the last 20
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1. Pepsi relied on the celebrities on its marketing campaigns throughout its history and the message given by Pepsi was most concentrated on being young “ 1961-1964: Now It’s Pepsi for those Who Think Young”‚ 1992-1993 “Be Young‚ Have Fun Drink Pepsi” to being socially responsible. Pepsi used to have a brand image of being “cool” however Pepsi tried to change this image to being socially responsible and started the campaign Pepsi Refresh which aims to grant aid to the projects which promises to make
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Brand Extensions are an important brand growth strategy The popularity of ‘Brand extensions’ rose since 1990s‚ with the increase in competition and the high costs of developing new brands (Chernatony & McDonald‚ 2002). This concept has been derived by marketers to optimize sales and profits by launching new or modified products under the parent brand name. In definition ‘Brand extension’ is using the leverage of a well-known brand name in one category to launch a new product in a different category
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advertising color plays an important role‚ if a red colored product is advertised in a islamic country‚ it may be rejected but could have surprisign response in a red loving country. Pepsi wisely invested several dollars in research and found out that blue was a universally accepted color and immediately changed its brand color to blue from red ‚ thus saving millions of dollars on advertising. Celebrities and stars often carry a lot of weightage on an individual’s decision about buying something
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