"Pepsi brand personality" Essays and Research Papers

Sort By:
Satisfactory Essays
Good Essays
Better Essays
Powerful Essays
Best Essays
Page 31 of 50 - About 500 Essays
  • Good Essays

    Brand Communication

    • 414 Words
    • 2 Pages

    1. Brand Communication The primary objective of the retailer is to maximize their store’s profit and an attempt to maximize the profits for each product category. To fulfill this objective and the shift in the power from manufacturers to retail chains have made it necessary for retailers to communicate their brand. It is quite common to regard advertising as a major factor in leveraging brand equity (Achenbaum‚ 1989; Lindsay‚ 1990). “The brand is separate from the functional product; being

    Premium Retailing Brand Communication

    • 414 Words
    • 2 Pages
    Good Essays
  • Better Essays

    Brand equity

    • 1827 Words
    • 6 Pages

    the top of the global brands with an estimate value of &78 billion. IBM has closely behind with 71$ billion. Despite those two businesses have totally different of business nature‚ these two firms have a significant common characteristic which is the value of their brand is extremely high. However‚ the value of branding isn’t only reveal in those two firms but the entire market has the common factors which are the most successful firm always has a high value of their brand. Branding is one of the

    Premium Brand Marketing Brand management

    • 1827 Words
    • 6 Pages
    Better Essays
  • Good Essays

    HISTORY OF PEPSI COLA Caleb Bradham of New Bern‚ North Carolina was a pharmacist. Like many pharmacists at the turn of the century he had a soda fountain in his drugstore‚ where he served his customers refreshing drinks‚ that he created himself. His most popular beverage was something he called "Brad’s drink" made of carbonated water‚ sugar‚ vanilla‚ rare oils‚ pepsin and cola nuts. "Brad’s drink"‚ created in the summer of 1893‚ was later renamed Pepsi Cola in 1898 after the pepsin and cola nuts

    Premium Pepsi Coca-Cola Cola

    • 814 Words
    • 4 Pages
    Good Essays
  • Better Essays

    Brand Building

    • 7605 Words
    • 31 Pages

    Building brand identity in competitive markets: a conceptual model Bhimrao M. Ghodeswar School of Management‚ Asian Institute of Technology‚ Klong Luang‚ Pathumthani‚ Thailand Abstract Purpose – The purpose of this conceptual paper is to identify important elements of brand building based on a literature review and case studies of successful brands in India. Design/methodology/approach – This paper is based on a review of the literature and takes a case study approach. The paper suggests the framework

    Premium Brand Brand management Branding

    • 7605 Words
    • 31 Pages
    Better Essays
  • Satisfactory Essays

    Brand Profile

    • 291 Words
    • 2 Pages

    The brand profile is a summary description which should quickly enable all those involved with the brand to understand who you are targeting‚ what you are offering‚ and how you wish to position the brand. Ideally it should be something you could put on a card and put on the desk of everyone involved in your business. The components of a brand profile are usually something like the following: Description of the solution/brand Benefits that customers will perceive from it Target market that will

    Premium Target market Advertising Positioning

    • 291 Words
    • 2 Pages
    Satisfactory Essays
  • Better Essays

    Brand Repositioning

    • 1404 Words
    • 6 Pages

    current position‚ repositioning or try to reposition the competition. (Hartline‚2005) Brand repositioning is one of the most effective ways for a firm to solve tough situation. A firm should reposition its brand under the following four circumstances: when the first position is wrong‚ when there is strong competition in the marketplace‚ when the target consumer is to be changed‚ and to rebuild a brand’s personality. Every firm knows that “Positioning” is one of the most important steps for itself

    Premium Marketing

    • 1404 Words
    • 6 Pages
    Better Essays
  • Powerful Essays

    Umbrella Brands The 1980s witnessed a revolution in the understanding of the working of the brands. Marketers depict brands as a reflection of customers’ own personalities‚ so that they can relate to their products well. In fact the distinguishing aspect of the modern marketing has been its focus upon the creation of differentiated brands and using them as weapons for launching multi-level attacks on competition. Market research has been used to help identify and develop bases of brand differentiation

    Premium Brand Branding Brand management

    • 1726 Words
    • 7 Pages
    Powerful Essays
  • Satisfactory Essays

    Coke/Pepsi Swot Analysis

    • 308 Words
    • 2 Pages

    Coke Strengths: 1. In 1993 Coke held a 59% share of the fountain market—using it to promote the brand further. 2. Coke earned a high percentage of its profits in the international market. They established themselves with the help of “ ‘anchor bottlers’—large‚ committed‚ and experienced bottling outfits like Norway’s Ringnes and Australia’s Amatil” 3. During WWII Coke was able to establish itself in the European and Asian markets with the help of the government because it was being

    Premium Pepsi Coca-Cola Cola

    • 308 Words
    • 2 Pages
    Satisfactory Essays
  • Powerful Essays

    Brand Management

    • 3374 Words
    • 14 Pages

    What is a Brand ? Brands were originally developed as labels of ownership: name‚ term‚ design‚ and symbol. However‚ today it is what they do for people that matters much more‚ how they reflect and engage them‚ how they define their aspiration and enable them to do more. Powerful brands can drive success in competitive and financial markets‚ and indeed become the organization’s most valuable assets. A brand is name‚ term‚ sign‚ symbol‚ design‚ or a combination of the above to identify the goods

    Premium Brand Brand management Branding

    • 3374 Words
    • 14 Pages
    Powerful Essays
  • Powerful Essays

    Brand Image

    • 10229 Words
    • 41 Pages

    How to measure brand image: a reasoned review Luca Cian‚ Ross Business School‚ University of Michigan‚ USA* The aim of this paper is to review the most important tools and methods used to analyse and measure the brand image. Both traditional and innovative measurements have been considered‚ including attitude scales‚ Q-Sort‚ Natural Grouping‚ Kelly Repertory Grid‚ Laddering‚ Benefit Chain‚ Projective Techniques‚ Brand Personality‚ and Brand Narration. Considering the number of tools presented‚

    Premium Brand Qualitative research Graphic design

    • 10229 Words
    • 41 Pages
    Powerful Essays
Page 1 28 29 30 31 32 33 34 35 50