Women Make Better Leaders than Men The debate between the supremacy of the genders has been in session since time immemorial. In the past‚ it would seem that men had the upper hand but these days‚ women are starting to leave their mark in many aspects from business to politics rather than just domestic affairs. In my opinion‚ both men and women have the potential to be great leaders but the question of ’better leaders’ does not lie in a person’s gender alone but his or her innate character
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that apparently make our life easier do not necessarily make it better. Many people are inclined to make wrong decisions because they are easier to undertake. For example‚ it is easier to lie sometimes in order not to face certain circumstances. Other times it is less difficult to follow one’s emotions instead of one’s reason. Finally‚ people prefer to obtain something through minimal effort. Unfortunately all these decision can have very bad consequences. While people who lie may make their lives
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How SmithKline Beecham Makes Better Resource-Allocation Decisions In 1993‚ SmithKline Beecham was spending more than half a billion dollars per year on R&D‚ the lifeblood of any pharmaceuticals company. Ever since the 1989 merger that created the company‚ however‚ SB believed that it had been spending too much time arguing about how to value its R&D projects—and not enough time figuring out how to make them more valuable. With more projects successfully reaching late-stage development
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BRISK® CASE STUDY Overview Customer Profile The Pepsi-Lipton Partnership is a joint endeavor between two major brands‚ Pepsi-Cola North America and Unilever. This entity is responsible for the Canadian promotions of Lipton‚ one of the leading beverages in the global market. Business Situation The company launched an entirely new Brisk® Ready-to-Drink Iced Tea early last year. The brand recognized the emerging presence of a new media segment and required assistance in exploring the potential
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PEPSI COMPANY | | Type | Cola | Manufacturer | PepsiCo. | Country of origin | United States | Introduced | 1898 (as Brad’s Drink) June 16‚ 1903 (as Pepsi-Cola) 1961 (as Pepsi) | Related products | Coca-Cola Fanta Dr Pepper Sprite (soft drink) Irn Bru Cola Turka Big Cola | Website | http://pepsi.com/ | Pepsi is a soft drink produced and manufactured by PepsiCo. It is sold in many places such as retail stores‚ restaurants‚ schools‚ cinemas and from vending machines. The drink was first made
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nonetheless. Soda has similar effects only consumed for different reasons. Soda was tested on rats and the results projected‚ that soda has the effect of vasodilation: lowering the blood pressure‚ for a few reasons‚ main one SO2 suppresses certain catecholamine’s (Institute‚ 2007). This shows that the initial effect would be suppressing the blood vessels leading to a higher blood pressure. Caffeinated soda had similar effects when consumed‚ vasodilation occurs (Experimental‚ 2010). Just soda alone has
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Case – Sales Planning – Launch in a new geography Background : Pepsico is one of the leading FMCG companies of the world selling in over 190 nations. It has been present in India since 1990 and is involved in business of manufacture & selling of foods & beverages. It has 3 divisions viz * Carbonated beverages division which sells leading CSD brands such as Pepsi ‚ Mirinda ‚ Mountain Dew ‚ Slice ‚ Nimbooz ‚ Twister. * Frito Lay India which sells leading food brands such as Frito
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valuable and as tangible as their systems and patents. So brands have become more than marketing slogans and icons today: they are now closely monitored by the CEO and CFO‚ and assessed by industry analysts and pundits. Today’s accounting practices can actually value the brand as an asset on its balance sheet. Yet many businesses‚ particularly business-to-business marketers and service providers‚ have yet to accept‚ or even appreciate‚ the value of branding. The truth is every business‚ even a commodity
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Harvard Business School 9-387-108 Rev. June 21‚ 1989 Coca-Cola Versus Pepsi-Cola (A) Coca-Cola and Pepsi-Cola had been competing for 93 years in 1982‚ and the rivalry had intensified since the early 1950s. By the mid-1970s‚ business journalists had labeled this competition "The Cola Wars." The launching of the Pepsi Challenge in 1977 propelled the wars into the 1980s‚ considerably altering the landscape of the soft-drink industry. History of Soft-Drink Concentrate Producers Soft drinks had existed
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cheap. Baking soda is simply sodium bicarbonate‚ a substance found naturally in mineral deposits‚ oceans and lake sediments as trona ore. Sodium bicarbonate is also manufactured in the human body‚ where it helps to maintain the correct pH of the blood stream‚ neutralizes stomach acids and plaque acids‚ and carries carbon dioxide from bodily tissue to the lungs. Baking soda is a white crystalline powder (NaHCO3) better known to chemists as sodium bicarbonate‚ bicarbonate of soda‚ sodium hydrogen
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