Factors affecting Demand of Pepsi( Cold drink) (1)Changes in the Price (2)Changes in consumers’ Income spent on goods and services (3)Changes in the Tastes/Preferences of consumers for goods/services (4)Changes in the Prices of related goods and services: Substitutes and Complements 5) changes in interest rates and the general availability of credit. Many households finance consumption through borrowing. If interest rates rise‚ demand contracts for many goods and services; particularly
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case “Cola Wars Continue: Coke and Pepsi in 2010‚” use game theory approach/analysis to explain the competitive behavior of Coke and Pepsi making specific references to actions taken by each firm and the different “battlefields.” What conclusions can you draw about the competitive strategies pursued by both companies? At the time the Case was written was there a winner? Should both companies have acted differently?Based on the case “Cola Wars Continue: Coke and Pepsi in 2010‚” use game theory approach/analysis
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FIZZ AND FILM Question 1 PepsiCo international launched Pepsi’s Sea of Stars in the Middle East region to help build brand awareness. Pepsi’s brand awareness is very high in the Middle East. Should Pepsi use a similar kind of campaign in other markets and is there any value in having identical advertising in both market? Answer Pepsico International can not use the same strategy to market its products in other countries because in each country has a different culture. Middle East countries‚ including
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potential entrants. Of the five forces‚ competition is the highest weight between Pepsi and Coca-Cola. Industry Rivalry • Coca-Cola and Pepsi-Cola claim nearly 75% of the U.S. carbonated soft drinks marker sales volume in 2004. Each are globally established. • Other competitors including Cadbury Schweppes‚ Dr. Pepper/Seven-up Cos.‚ Cott Corporation‚ and Royal Crown Cos. struggle gaining market share due to Coca-Cola and Pepsi-Cola’s tight grip on retailers‚ bottlers‚ and distribution channels. Suppliers
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early 1990s through the acquisitions route. The professional management style of Coca Cola did not jell with the local bottlers. Four CEOs were changed in a span of seven years. Coke could not capitalize on the popularity of Thums Up. Its arch rival Pepsi is well ahead and has been able to penetrate deep into the Indian market. Red in the balance sheet of Coke is becoming thicker and industry observers are of the opinion that it would take at least two decades more before Coke could think of making
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"Acctg-320 group project 11-6 Pop’s Incorporated Variable Raw material cost Ingredient % of formula cost per liter of ingredient Carbonated Water 73.00% $0.08 $0.0584 High Fructose Corn Syrup 11.20% 0.49 0.0549 Sugar 6.30% 0.37 0.0233 Carmel Color 3.00% 1.40 0.0420 Phosphoric Acid 2.70% 0.10 0.0027 Caffeine 2.10% 0.12 0.0025 Citric Acid 1.10% 0.15
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“A COMPARITIVE STUDY ON PREFERENCE OF SOFT DRINKS IN YOUTH REPORT Submitted to: Submitted by: DR. RAJKUMAR CHIRAG GUPTA Roll no. 5382 MBA 5.4 MASTER OF BUSINESS ADMINISTRATION [pic] INSTITUTE OF MANAGEMENT STUDIES AND RESEARCH MDU‚ROHTAK 2010-2011 DECLARATION I Chirag Gupta‚ student of 5 year M.B.A 4th semester of Institute of
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Sprite. In so doing‚ they would trigger a $1 donation -- up to $250‚000 -- to support Boys & Girls Clubs of America. The following statistics point to Coca-Cola having a Competitive Advantage in the marketplace. Coke vs. Pepsi shows Coke having 17% of the Market Share where as Pepsi only had 9.5% . Coke shows having almost twice that of
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Conclusions In 2008‚ PepsiCo was the largest snack and beverage company in the world‚ with a broad portfolio of businesses and a focus on growth through acquisitions and innovation. However‚ even a strong company like PepsiCo deals with several challenges‚ to name few‚ low international profit margins‚ product innovation‚ supply chain decisions and fierce competition. http://onursaka.com/wp-content/uploads/2012/04/Case-Analysis-PepsiCo.pdf A key advantage for PepsiCo is that customers across the
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Cola wars continue: Coke and Pepsi in 2010 (HBS 9-711-462) a. Use the 5-forces framework to explain why the soft drink concentrate industry has been so profitable. The soft drink concentrate industry has been very profitable for over 100 years. The reason can easily be found by analyzing the concentrate industry using the 5-forces model. According to the 5-forces model‚ each industry’s profitability can be assessed considering the five forces that influence the market – The rivalry among existing
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