been in existence since the early 1900’s. Since that time there has been an explosion of new and innovative soft drinks available to the public. Laurent Nielly‚ former vice president of innovation for Pepsi-Cola North America Beverages and currently with the PepsiCo International division says that Pepsi beverages must give the consumer a felling of “joy‚ excitement and fun” (Demetrakakes‚ 2008). His idea is that the consumer should smile when using a PepsiCo product; this is the focus of the PepsiCo
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External | * Opportunities1/ advertise it’s less popular products2/ Acquisitions3/ buy out competition4/ It can to provide food in the future5/Growing Hispanic | * Threats1/ New drink competitor have appeared gradually2/ Intense competition (ex: Pepsi)3/ legal issues4/Dependence on bottling partners5/ The economy nowadays is depressing actually‚ and the poor economy may affect the consumers to purchase good | | Strenghts | Weaknesses | Oppor-tunities | S5/O5. Knowing
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only the price‚ but also because of Wahaha is a China brand. Moreover‚ the strategies Wahaha use is start from the small towns‚ schools‚ although the price won’t be expensive‚ but there are a lot of people buy their product. It makes Coca cola and Pepsi which are Wahaha’s biggest threat at drinks market‚ doesn’t take the biggest part of the market share. Also‚ I don’t think Wahaha’s sale will affected by business cycles or seasons. 2. Target consumers Wahaha mainly targeted small towns‚ democratic
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The world’s leading distributor‚ manufacturer and marketer of non-alcoholic beverage is indeed Coca-Cola. Although majority of time Coca-Cola has held the larger market share in this region‚ at times Pepsi has led by providing very aggressive and wittier advertising strategies (D’Altorio‚ 2010). In 2009‚ Coca-Cola has revenues of $31 billion and sales in more than 200 countries. The company is best known for Coca-Cola‚ which had been called the world most valuable brand. Coca-Cola’s has a large distribution
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The Supreme Court has cleared Pepsi-Cola of any liability for a promotional flap that sparked lawsuits and riots 14 years ago. The June 15 decision‚ made public Tuesday‚ found "no proof of negligence" by Pepsi and said the company should not be held liable for damages. "This should be the defining decision. The lower courts are bound by this decision‚" said Court spokesman Ismael Khan‚ referring to numerous suits against Pepsi still pending in trial courts around the country. In the 1992
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Step 4‚ on textbook page 36. Ten major strengths: 1. Pepsi offers over 22 different brands worldwide. (Global Brands‚ n.d) 2. In the past year they went above and beyond with their financial goals. 3. Pepsi is successful with advertising and marketing. 4. The company has a strong free cash flow at $8.2 billion. (Annual Report‚ p. 1) 5. With good cash flow Pepsi have a greater capacity to expand into other markets. 6. In the past ten years Pepsis net revenue compounded annually growth rate was 9%
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Thums up and Campa Cola in the eighties to Pepsi and Coke in nineties. The teacher may guide the students to the times when India sold Coca Cola and Fanta were being manufactured in India by the foreign companies. The students may be asked to enquire about a. Reasons of stopping the manufacturing of the above mentioned drinks in India THEN. b. The introduction of Thums up and Campa cola range. c. Re entry of Coke and introduction of Pepsi in the Indian market. d. Factors responsible
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Cola Wars Continue: Coke and Pepsi in 2010 A case discussion note January 17‚ 2012 1. Historically‚ why has the soft drink industry been so profitable? Historically‚ the soft carbonated soft drink (CSD) industry has been valued at $74 billion in the United States. In order to understand the reasons why the industry has been hugely profitable despite the ‘Cola Wars’‚ an examination of the CSD industry with Porter’s five forces analysis will be conducted. As market leaders‚ the analysis will
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Pepsi:promoting nothing WATER WARS Everyone＇s familiar with the cola wars-the epic battles between Pepsi Cola and Coca-Cola in the soft-drink market.The war has featured numerous taste tests and mostly friendly‚but sometimes not-so-friendly‚television ads featuring Pepsi and Coke delivery-truck drivers‚each trying to outdo the other. The major problem that Pepsi and Coke face is that the cola market is mature and not growing very rapidly.Thus‚to generate new sales and new customers
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Executive Summary The purpose of this term paper was to focus on carbonated beverages (Pepsi and Mojo Cola). Theterm paper represents the different types of marketing activites undertaken by both products tohold customers of BangladeshThis report also gives an overview of beverage industry in Bangladesh and also an overview of Pepsi and Mojo cola’s parent companies.Akij Food & Beverage Ltd. has been established at a beautiful site Krishnapura‚ Dhamrai of Dhaka
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