BRISK® CASE STUDY Overview Customer Profile The Pepsi-Lipton Partnership is a joint endeavor between two major brands‚ Pepsi-Cola North America and Unilever. This entity is responsible for the Canadian promotions of Lipton‚ one of the leading beverages in the global market. Business Situation The company launched an entirely new Brisk® Ready-to-Drink Iced Tea early last year. The brand recognized the emerging presence of a new media segment and required assistance in exploring the potential
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KAIZEN COSTING FOR A RESTAURANT ABSTRACT Kaizen is a Japanese term for “continuous improvement” or “continual improvement”. A philosophy that involves making the work environment more efficient and effective. Kaizen aims to eliminate waste such as “activities that adds cost but does not add value”. It also means “to take it apart and put it back together in a better way”. This is then followed by standardization of this ‘better way’ with others‚ through standardized work. The key objectives
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Is ABC suitable for your company? --Using Estrin‚ Kantor and Albers’ contingency grid‚ If an organization’s score puts it in Quadrant three‚ Is ABC implementation recommended? Explain. Is their method "foolproof?" Abstract Nowadays‚ we know that activity based costing system assigns overhead costs to products or services products that using a two-stage process‚ which focuses on activities. ABC is a relatively new and very important topic in managerial accounting. ABC allows us to find a way
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History of Pepsi-Cola and its advertising History of Pepsi-Cola Advertising as Weaponry Pepsi has marked more than the Hundred Years War with no decisive victory in sight. But then‚ perhaps victory would spoil all the fun -- not to mention the price wars that frequently let thirsty consumers load up at grocery chains for less than 17 cents a can. If it were just a matter of stuffing cola into an endless procession of cans‚ the days at Purchase and Somers‚ N.Y. (home of the Pepsi division)
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the methodology and relevance of the Go-getter and Educationmela.com business school survey. The survey has been conducted using a number of relevant parameters. Here then‚ are the findings of our survey based on voluntary participation of the institutes themselves‚ along with a perception-based survey of India’s business schools. 50 go-getter | april 2013 GO education su rve y 2013 In the last two decades‚ there has been a remarkable growth in management education due to the contribution
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summary: The case discusses the major strategies adopted by Pepsi Co (Soft drinks & snack food major) to enter the Indian market in the late 1980s. Initially the company found it very hard to sell itself to the Indian government as the Indian economy was highly regulated. So to lure Indian government Pepsi Co made promises of working towards enrichment of the rural economy Punjab by getting involved in the agricultural activities. Pepsi Co also made several promises to make its proposal look very
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DIRECTORATE OF TECHNICAL EDUCATION‚ MAHARASHTRA STATE 3‚ Mahapalika Marg‚ Elphinstone Technical Highschool‚ Mumbai - 400 001 Provisional Seat Distribution for Admission to First Year of Two Years Full Time Post-Graduate Degree Courses in Management viz. MBA/MMS & Post-Graduate Diploma Courses in Management viz. PGDBM/PGDM for the Academic Year 2013-2014. Published on : 18/06/2013 Note : For NFR (No Fee Reimbursement ) SNDT University 3004 - Jankidevi Bajaj Institute of Management Studies
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Dr. Clifford Brown ABC CASE AC603 ABC MANUFACTURING COMPANY( due 10/8/2010) “If I were to price this crankshaft any lower than $225‚” said Mike Brunner‚ manager of ABC Company’s Machining division‚ “I’d be countermanding my order of last month for our sales staff to stop shaving their bids and to bid full cost plus quotations. I’ve been trying for weeks to improve the quality of our business‚ and if I turn around now and accept this job at $195 or $200 or something less than $225‚ I’ll be
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Background The Lima tire plant of Treadway Tire has an alarming problem. The turnover rate of their foreman is extremely high‚ which has a dramatic negative effect on morale. Foreman are the leaders of the plant‚ and who are primarily responsible of everything running smoothly.With such a high turnover rate of those in a leadership position‚ Treadway Tire‚ particularly at the Lima plant has no valid means of progress. Introduction The newly-transferred director of HR at this plant had her
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THE GLOBAL AUTOMOBILE INDUSTRY: FROM GOOD LIFE TO BLOODBATH AT THE TOP* Plagued with overcapacity‚ the automobile industry is intensely competitive. However‚ life is not equally stressful for companies in the three broad segment within the industry: mass market‚ luxury‚ and ultraluxury. The number of mass market players‚ such as Chrysler‚ Ford‚ General Motors (GM)‚ Honda‚ Hyundai‚ Nissan‚ Renault‚ Toyota‚ and Volkswagen (VW)‚ is numerous‚ and competition is intense. For example‚ it takes an average
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