PART 1 (P1‚ M1‚ D1‚ P2) COCA-COLA COMPANY. (P1) Marketing Techniques of Coca-Cola Company. 1. Growth Strategies. Market penetration: Market penetration is a group of customers who may purchase a product. Coca - Cola is 98 % of the world population known as a beverage product of Coca - Cola Promise “beneficial and enjoyable for all those who are serving us”‚ as “fresh” market motto: “our customers around
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lead PepsiCo to launch two new varieties of Mirinda- “Mango Orange” and “Orange Masala” in order to gain traction among the consumers. PepsiCo’s launch of 7up lemony bite in Punjab was to counter Limca. Tata Gluco + was launched by NourishCo ( A joint venture between PepsiCo and Tata )‚ a lemon flavoured refreshing and recharging beverage. Danone and Narang Beverages partnered to launch B’lue‚ a water-based restorative drink. Companies are constantly innovating to come up with new products with greater
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International joint ventures (IJVs)‚ the second type of equity based cross-border alliance‚ have experienced tremendous growth during the last two decades as well. They will continue to represent a major means of global expansion for MNEs. In emerging economies such as China they represent the dominating operation mode for MNEs’ market entry. According to a well-known definition by Shenkar and Zeira an IJV
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establishing a joint venture to a wholly owned subsidiary in a foreign country? In Element 3‚ present an example of a company with a wholly-owned subsidiary and a joint venture in two different foreign markets. Explain why the management team of this corporation chose each of the investment models. According to Ball et al. (2009)‚ joint venture is defined as “A cooperative effort among two or more organizations that share a common interest in a business…” (p.452). Joint venture allows companies
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of Literature on how to manage International Joint Venture successfully. By Samaila Umar There is serious increase in the number of organisations seeking to operate in today’s highly competitive global markets with sustainable competitive advantage. (Taylor‚ 2004; Ernst & Halevy‚ 2004). In order to achieve this international expansion‚ companies use different market entry strategies. Earlier study on IJVs reveals that international joint ventures are the most common means of internationalization
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SWOT ANALYSIS Each company need to do a SWOT analysis of their product to know where they stand ‚ what their shortcomings are and how to over come their drawbacks. In other word the Swot analysis makes marketing more efficient. The Swot analysis of Pepsi (600ml) is as follows : Strengths- The major strength of Pepsi is that it is one of the biggest brands in the world. Pepsi is sold in over 150 countries ‚ it is an International drink. And because it is well known in so many countries ‚ the brand
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ISSN: 2249-4588 & Print ISSN: 0975-5853 Consumer Preference Coca Cola versus Pepsi-Cola By Abdul Munam Jamil Paracha‚ Muhammad Waqas‚ Ali Raza Khan & Sohaib Ahmad University of Lahore‚ Pakistan. Abstract - This study is conducted between two global giants Coca Cola & Pepsi-cola. This research paper is basically a comparative study of two well known competitors in beverage industry of Pakistan which are Pepsi Cola & Coca Cola. The primary purpose of this paper is to find out which company
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PeJoe Grondin The Pepsi Refresh Project: A Thirst for Change For decades‚ PepsiCo beverages have had success in capturing much market share of the soft drink industry through fascinating advertising campaigns. Their campaigns revolved around the idea that Pepsi was a drink for the young and young at heart. The advertisements were filled with optimism and aimed to bring people together in some way. At the turn of the twenty-first century‚ Pepsi was challenged with the fact that people were
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Questions for Discussion: What markets should Pepsi target for Aquafina? What recommendations would you make foradvertising objectives‚ message strategy‚ andmessage execution for Aquafina? What advertising media recommendationswould you make for Aquafina‚ and how wouldyou evaluate the effectiveness of those mediaand your advertising? What sales promotion and public relationsrecommendations would you make forAquafina? What recommendations would you make forpromoting Aquafina Sparkling
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specific aspects of the political environment have played key roles? Could these effects have been anticipated prior to market entry? If not could developments in the political area have been handled better by each company? Ans: The primary barrier to Pepsi and Coca-Cola’s entry into the Indian market was its political / legal environment as a result of its history. Despite the liberalization of the Indian economy in 1991 and introduction of the New Industrial Policy to eliminate barriers‚ such as bureaucracy
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