CADBURY INDIA LIMITED Cadbury India Limited is the biggest chocolate importer and manufacturer in India since 1948 (Cadbury‚ 2007)‚ launching series of chocolates for the various segments and strata of people in India’s large and diverse population. Exploiting the monopoly of Cadbury’s market can be highly beneficial and profitable by launching our product‚ Cadbury Choco Slim‚ a diet chocolate which will specifically serve the needs and wants of the higher income group who are more health conscious
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STRATEGIC MANAGEMENT PROCESS Strategy: A strategy is a plan of action designed to achieve a particular goal. Art & science of formulating‚ implementing‚ and evaluating‚ cross-functional decisions that enable an organization to achieve its objectives Some Examples • Geographic expansion • Diversification • Acquisition • Market penetration • Retrenchment • Liquidation • Joint venture Strategic Management: It includes: 1. Making Strategies (Decisions) 2. To work upon those strategies
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Strategic Management Processes Strategic management is a combination of three main processes which are as follows: Strategy formulation Performing a situation analysis‚ self-evaluation and competitor analysis: both internal and external; both micro-environmental and macro-environmental. Concurrent with this assessment‚ objectives are set. These objectives should be parallel to a timeline; some are in the short-term and others on the long-term. This involves crafting vision statements (long term
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Strategic Management and Leadership Level 7 Strategic Management and Leadership Contents Page Qualification structures 3 Unit 7001 Personal development as a strategic manager 4 Unit 7002 Strategic performance management 5 Unit 7003 Financial management 6 Unit 7004 Strategic information management 7 Unit 7005 Conducting a strategic management project 8 Unit 7006 Organisational direction 9 Unit 7007 Financial planning 10
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Executive Summary In this assignment‚ it mainly explains focus on the strategic management process. There are 3 main part of the assignment where each part describes on the different stages in the strategic management process. Strategic management is the art and science of analysing‚ formulating‚ and implementing decision that enable an organization moving towards to archive its organizational goals and objectives. Strategic management process consists of three major stages which is strategy analysis
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and the core competencies of Starbucks may be its brand image‚ organizational culture‚ core technology and outstanding customer experience. A SO strategy could be international expansion‚ which is to expand in emerging markets such as China and India‚ untapped markets and countries that have high coffee consumption but Starbucks has not entered such as Finland and Brazil. A WO strategy could be stopping intense U.S. extension while justifying prices by localizing customer experience and developing
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Contents Page 1. Introduction……………………………………………………………4 2. Key definitions……………..…………………………………..……..5 3. Strategic Management Process Model………………………………...6 4. Conclusion……………………………………………………………10 5. Bibliography………………………………………………………….11 Introduction In the modern economy‚ competitiveness means information and know-how rather than capital and
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Global Strategic Management Executive Summary In the international competitive environment‚ the ability of an organization to develop a transnational organizational capability is the key factor that can help the firm adapt to the changes in the dynamic environment. As the fast rate of globalization renders the traditional ways of doing business irrelevant‚ it is vital for managers to have a global mindset to be effective. Globalization of business has led to the emergence of global strategic
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five strategic management process tools and their contribution to strategic management and strategic thinking. It has been argued that management needs the resources to create core competencies to develop a strategy that has sustainable competitive advantage (Marti‚ 2004‚ p1)‚ so the definition of a strategy as an ‘integrated and coordinated set of commitments and actions designed to exploit core competencies and gain a competitive advantage’ fits this argument. The strategic management
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NEW PERSPECTIVES ON STRATEGIC MANAGEMENT PROCESS Pop Zenovia Cristiana‚ Borza Anca Department of Management‚ Faculty of Economics and Business Administration‚ “Babeş-Bolyai” University of Cluj-Napoca‚ Romania zenovia.pop@econ.ubbcluj.ro anca.borza@econ.ubbcluj.ro Abstract: For developing economies the development of enterprises should be a strategic goal‚ this way of thinking may become viable only as a result of a combination of judicious analysis based on specific local economic aspects
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