Coca cola against Pepsico” Submitted in Partial Fulfillment of Master of Business Administration (MBA) Programme : 20011 -13 Of Gautam Budhha Technical University‚ Lucknow Under the Supervision of :- SUBMITTEDBY:- Ms. Ankita Tandon NAME:- Monika Vatwani MBA Department ROLL NO:- 1101470023 S.R.M.S.C.E.T.‚ Bareilly Faculty of Management Science
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merger between Frito-Lay and Pepsi-Cola which expanded the Corporation output from only beverages to include a variety of popular snack choices. Tostitos corn chips‚ Fritos‚ Doritos‚ Ruffles potato chips‚ and Cheetos cheese-flavored snacks are all globally recognized. In 2001 PepsiCo acquired Quaker and later Naked which included healthier products such as oatmeal‚ juices‚ and Gatorade. These healthy alternatives gave PepsiCo the edge it gained over top competitor Coca-Cola‚ in the most previous quarter
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3 The Changing Role of Organizational Performance Management 4 Organizational Performance Measurement Approaches: Balance Scorecard 7 Benefits and Shortcomings of Balance Scorecard 9 Five Key Organizational Performance Measures 10 Conclusion
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- PAGE 4-6 CHAPTER 2 INDUSTRY PROFILE - PAGE 7-11 CHAPTER 3 COMPANY PROFILE - PAGE 12-63 COCA-COLA COMPANY - PAGE 13-17 GLOBAL MARKET SHARE OF COCA-COLA - PAGE 17-18 TRENDS AND FORCES - PAGE 19-22 POTER’S FIVE FORCES - PAGE 22-29 PESTLE ANALYSIS - PAGE 29-33 SWOT ANALYSIS - PAGE 33-40 COCA-COLA INDIA - PAGE 41-42 PRODUCTS IN INDIA - PAGE 42-46 MARKETING MIX - PAGE 49-58 PESTLE ANALYSIS
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The Irrelevance of Porter’s Five Forces for the B2B Software Industry For the software industry the use of strategic market and competitive intelligence has not been particularly well executed by many vendors. MI and CI for software vendors differs greatly from the more established practices for CPG‚ Pharma or manufacturing – often what works well for these other industries has little relevance for software vendors. The main difference: the intensely fast pace of constant change for most of the
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Perceptions of the People Management Function and Performance Management Date – 23/4/2012 Word Count - 3086 Human Resource Management Contents Page Terms of Reference 2 Introduction 3 Personnel Management (PM) 4 Human Resource Management (HRM) 5 Differences between Personnel Management and Human Resource Management 6 Monitoring and Rewarding Employees 8 Employee Exits 13 Conclusion 16 Bibliography 17
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Performance Management Performance management at Network Solutions ‚ Inc. 1. Overall‚ what is the overlap between Network Solutions’ system and ideal system? * The Network solutions want to align their employees¶ goals with the organizational * Another overlap was the standardization of the performance management system at all the divisions. * developmental programs for the employees to enhance their performance. * Two-way communication was encouraged so that managers and employees
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world is between coca-cola and Pepsi. Coca-cola was invented and first marketed in 1886‚ followed by Pepsi in 1898. Coca cola was named after the coca leaves and cola nuts John Pemberton used to make it‚ and Pepsi after the beneficial effects its creator‚ Caleb Bradham‚ claimed it had on dyspepsia. For many years‚ Coca cola had the cola market cornered. Pepsi was a distant‚ nonthreatening contester. In a simplified sense you could sum up the strategies as Coke: old‚ Pepsi: new. The first magazine
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The Pepsi Refresh Project: A Thirst for Change 1. Should the Pepsi brand team continue to fund Pepsi Refresh Project in 2011? Pepsi brand team should keep this Refresh project for maintaining and strengthen Pepsi’s brand position in soda market. The Pepsi Refresh Project is a first-of-its-kind initiative‚ positioning as a consumer brand‚ and directly respond to the evolving needs of consumers and their preferred methods of communication such as facebook‚ twitter‚ blog‚
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PERFORMANCE MANAGEMENT PLAN Introduction This Performance Management Guide is designed to assist the staff and leaders of the Limousine Service to communicate about their performance. If Limousine Service continues to apply these guidelines in their organization‚ employees will know what is expected of them‚ their performance levels and recommendations for strengthening their performance. In regard to employee performance issues‚ the organization will use regular feedback and yearly appraisal
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