Valuation ………………… 17 b. Discounted Cash Flows ………………… 17 c. Consolidated Cash flows ………………… 18 d. Test of Merger Performance ………………… 19 e. Evaluation and Prognosis ………………… 19 5. References ………………… 22 Pepsi and Quaker merger analysis Introduction: This case talks about the latest trend of mergers and acquisitions and the ensuing fallout. The concern here is about the $14 billion merger of PepsiCo and Quaker Oats. After a long delay with regards
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In May‚ 1886‚ Coca Cola was invented by Doctor John Pemberton a pharmacist from Atlanta‚ Georgia. John Pemberton concocted the Coca Cola formula in a three legged brass kettle in his backyard. The name was a suggestion given by John Pemberton ’s bookkeeper Frank Robinson (Anonymous‚ 2001). Birth of Coca Cola Being a bookkeeper‚ Frank Robinson also had excellent penmanship. It was he who first scripted "Coca Cola into the flowing letters which has become the famous logo of today. The soft drink
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16References………………………………………………………………..…………19Executive SummaryThe Cola Wars between the two industry giants Coca-Cola Company and PepsiCo continues today after over 100 years of rivalry. The competitive strategies of Coca-Cola and PepsiCo have been examined‚ and even though they are different‚ both seemed to have been successful to become the first and second companies in the soft drink industry. Coca-Cola with effective advertising‚ and Pepsi with effective young generation market target‚ have developed
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2009 FRANK V. CESPEDES Cola Wars: Goin Global ng op yo By 2008‚ per capita consumption of carbonated soft drinks (CSDs) in the United States had declined in seven of the past ei ht years. Annual consumption of CSDs was 740 eight-ounce drinks ig per person in the U.S. versus 288 in the rest of the developed world and 77 in developing countries.1 As a result‚ the Coca-Cola Co. (Coke) and PepsiCo (Pepsi) increasingly looked abroad for growth. Coke and Pepsi approached international
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Business Week February 5‚ 2002 Pepsi versus Coke The rivalry of Coca-cola and Pepsi is extremely widespread. In order to remain competitive in a two-person race it is important to analyze the way a company does business. This article gave a competitive analysis between Coke and Pepsi by looking at both the industry structure and at the individual competitors. As it looks at the industry structure‚ it refers to Porter’s Five-Force model to determine Coke and Pepsi’s strengths and weaknesses.
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Cola Wars (Porter’s Five Forces) Barriers to entry The barriers to entry are high for new companies; therefore‚ the threats of new entrants are low. For example‚ retailers enjoy significant margins for their bottom-line. This makes it tough for the new entrants to convince retailers to substitute their new products for Coke and Pepsi. There are an economy of scale‚ high required investment‚ high costs for advertising and marketing promotion‚ high channels of distribution‚ and high products differentiation
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Pepsi and Coke’s Uncivil Wars Chapter 9 in Competition Demystified: Uncivil Cola Wars: Coke and Pepsi Confront the Prisoner’s Dilemma What are the sources of competitive advantages in the soda industry? First we should look at industry structure. The cola companies buy raw materials of sugar‚ sweeteners and flavorings from many suppliers then they turn the commodities into a branded product which consists of syrup/concentrated combined with water and bottles. The companies are joined at the hip
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Why and how can Coke and Pepsi sustain their profits in the wake of flattening demand and the growing popularity of non-carbonated drinks? The ‘Cola Wars’ have through the years shown the intense competition between Coca-Cola and PepsiCo. While the competition to gain new market share may no longer be as intense‚ the two companies are still fighting to remain relevant with a continued demand of their products. As the U.S. has shown an interest in non-carbonated drinks‚ domestic demand for carbonated
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COLA WARS CONTINUE: COKE AND PEPSI IN 2006 The case is about the rivalry between two of the biggest companies in the world‚ Coca Cola and Pepsi. It is a battle which started in the early 1990s and which still characterizes the soft drink industry; but‚ as a former CEO of Pepsi said‚ it is a “battle without blood”: Coca Cola could not exist without Pepsi and the other way round. They mutually force each other to adapt their strategy to customers’ new needs‚ to apply competitive prices and to face
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Market segmentation Coca-Cola is a carbonated soft drink‚ which sold in machines‚ restaurant and supermarkets. The company has many introduced brand such as diet coke‚ zero coke and coco cherry (Coca-Cola‚ 2014). According to the research‚ there are 136 brands of products in Coca-Cola Company. It sort into three different categories‚ carbonic drinks‚ juice and energy drinks and water (Coca-Cola‚ 2014). Market segmentation refers to divide the whole market into various submarkets‚ which have similar
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