1 Case Study Report of Coca Cola Company Hang LU S81293 Executive Summary The Coca-Cola Company (NYSE: KO) is the world ’s largest beverage company‚ largest manufacturer‚ distributor and marketer of non-alcoholic beverage concentrates and syrups in the world and is one of the largest corporations in the United States. The company is best known for its flagship product Coca-Cola‚ invented by pharmacist John Stith Pemberton in 1886. The Coca-Cola formula and brand was bought in 1889
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Pepsi Refresh Project Nigel T Francois Contemporary Business Dr. Alicia Luna 6/1/2013 Social media marketing refers to the process of gaining website traffic or attention through social media sites. Social media marketing programs usually center on efforts to create content that attracts attention and encourages readers to share it with their social networks. A corporate message spreads from user to user and presumably resonates because it appears to come from a trusted‚ third-party source
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word the Swot analysis makes marketing more efficient. The Swot analysis of Pepsi (600ml) is as follows : Strengths- The major strength of Pepsi is that it is one of the biggest brands in the world. Pepsi is sold in over 150 countries ‚ it is an International drink. And because it is well known in so many countries ‚ the brand automatically has earned its name in the market and has become a very credible drink. Pepsi also has excellent branding and advertising strategies. A lot of Pepsi’s advertising
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systems for consumers and highly reliable networked systems for business. In the late 90’s‚ around 40% of households owned a pc in the US. On the contrary‚ from the business side‚ around 80% of the companies still had old server and desktop machines. Management had to approve purchasing orders‚ which resulted in only 2.2% of servers’ sale in comparison to the total purchases for desktop PCs in 1996. 3. In order for Dell to achieve $7.8 billion from sales in the late 90’s‚ it had to skip over the traditional
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client‚ Nisei Boutique currently has to manually track inventory and reorder high in demand items. The client is in need of an automated inventory system but has a very limited budget. Nisei Boutique would like to improve the quality of business by establishing long-lasting relationships with their customers and having quality items readily available at all times. After meeting with the client and reviewing the boutique’s existing inventory procedures for control and its available hardware‚ we
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Executive Summary This Consultancy Report on brand management of Shandy Cola is prepared to address the branding problems of Shandy Cola. The report starts off with the project introduction leading to the over view of organization’s current Branding strategies and their practices. Our sequential process of brand audit is divided into two phases. (1) It starts off with an internal perspective of the organization about the brand through brand inventory (2) Brand exploratory using the technique of in
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Marketing Strategies of Pepsi Co. PepsiCo is the second largest food and beverage company in the world. Caleb Bradham founded PepsiCo in 1898‚ a pharmacist and drugstore owner‚ who formulated the ingredients for the syrup‚ originally called Brad’s drink‚ of what is known today as Pepsi-Cola. PepsiCo’s mission is to be the world’s most premier consumer products company focused on convenient foods and beverages. PepsiCo has six guiding principles that include‚ “Care for customers/world we live
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encouragement for the soft drinks industry in general and PepsiCo in particular. The key players Coca Cola and PepsiCo actively revived their old brands that were popular in the 1980s in India. Coca Cola revived its old brand Citra within the lime carbonates category. While Coca Cola already had Sprite and Limca in the lime carbonates category‚ Citrus was priced at 20% cheaper than them. Coca Cola also reintroduced its brand “Rimzim”‚ a masala soda with cumin and spices. PepsiCo reciprocated by reviving
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SAN ROQUE COMMUNITY COUNCIL MULTI- PURPOSE COOPERATIVE SALES MONITORING AND MONEY LENDING SYSTEM A Thesis Presented to The Department of Information Technology QUEZON CITY POLYTECHNIC UNIVERSITY In Partial Fulfillment of the Requirements for the Degree BACHELOR OF SCIENCE IN INFORMATION TECHNOLOGY Albay‚ Mariel Jane B. Caligan‚ Winnie P. Ibana‚ Jonathan O. San Diego‚ Wilma B. Sarsalejo‚ Concepcion Tomes‚ Danica G. (September‚ 2012) ii APPROVAL SHEET In partial fulfillment
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Strategy – NCC 5090 Cola Wars Continue: Coke and Pepsi in 2006 Case Part 1: Why was concentrate manufacturing profitable until the late ‘90s? Porter’s Five Forces provides an in-depth understanding as to how the interconnected relationship between Entrants‚ Buyers‚ Suppliers‚ Substitutes‚ and Rivals allowed concentrate producers to increase profitability. Entrants: Existing Concentrate Producers create high barriers to entry Despite low capital requirements to enter the
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