and Strategy Assignment week two: “Cola Wars Continue: Coke vs. Pepsi in the 1990s” Professor: Orlando Rivero D.B.A. April‚ 3‚ 2008 Cola Wars Continue: Coke vs. Pepsi in the 1990s Overview This paper will explore Porter’s Five Forces ( Porte 6) and Branderburger and Nalebuff’s Value Net to answer this questionnaire and describe soft drinks industry characteristics. The soft drink industry is concentrated with the three major players‚ Coca-Cola‚ Pepsi‚ and Cadbury Schweppes Plc.‚ making
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US/EUR 1‚264669 € Currency Annual % 7-month % Expected Value EUR 1% 0‚58% 100‚5850 US 3% 1‚75% 127‚2067 US/EUR 1‚264668 C: The graphically position of the forward in the case of fully eliminating exchange rate risk. The company CR7 expects a depreciation of the euro therefore‚ CR7 should take a short position in euros. The spot price of the euro can fluctuate‚ thereby there margin account in US dollars will gain or lose 1‚75% over the period (7-months).
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Concern This is to certify that MD.NOORAIN Student of MBA‚ of A.N.COLLEGE‚PATNA session 2008-2010 has completed his PROJECT TRAINING during 04-05-08 to 04-06-08 on the topic of “ANALYSIS OF DISTRIBUTION SYSTEM TO INCREASE THE MARKET SHARE OF PEPSI IN PATNA” under LUMBINI BEVERAGES PVT.LTD. (PEPSICO)‚ Hajipur at Patna. He successfully undertook the above dissertation with total sincerity and dedication to our satisfaction. His conduct during the training period was good. We wish him all the
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Aquafina History of the Brand The history of the company dates to the late 1980’s when Caleb Bradham‚ a Newbern‚ N.C. Pharmacist‚ created pepsi-cola and had the company legally registered in U.S.A by 1903. However‚ pepsi did not enter the Pakistani market until 1979.After being quite successful in the bevarge industry and seeing the vast potential the water industry had to offer. PepsiCo launched its mineral water brand Aquafina in 1994 Plants of the company in Pakistan There are many plants
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Cola Wars Continued – Coke vs. Pepsi in 2006 Reading the case‚ special attention should be paid to the underlying economics of the soft drink industry and its relationship to average profits‚ the relationship between the different stages of the value chain in the industry‚ the relationship between competitive interaction and industry profits‚ and the impact of globalization on industry structure. While preparing the case‚ you should start by carefully characterizing the carbonated soft drink
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are risk mitigation and risk avoidance. Risk mitigation is when the use of various controls may reduce identified risks. The other is risk avoidance. This is making the choice not to take a risk from the beginning. Like‚ a company deciding to not do business depending on the organization. Compare and contrast qualitative risk analysis and quantitative risk analysis‚ and provide examples identifying a situation when each would be useful. Qualitative risk analysis is when the type of risk is predicted
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of its operating locations are running outdated hardware and software‚ which greatly increases the risk to the network in relations to confidentiality‚ integrity‚ and availability. Because of the outdated hardware and software‚ the company suffered some network compromises through their JV internet site and it led to disclosures of sensitive and strategic information. In order to reduce the risks and vulnerabilities of each location‚ we must implement access control to ensure confidentiality‚ integrity
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with no central location. A dealer market with no central location is referred to as an over-the-counter market. They are largely unregulated markets and each contract is with a counterparty‚ which may expose the owner of a derivative to default risk (when the counterparty does not honor their commitment). Some options trade in the over-the-counter market‚ notably bond options. LOS 1.b: Contrast forward commitments and contingent claims. A forward commitment is a legally binding promise to
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The memo is a summary of return‚ risk‚ probability of loss and correlation matrix of three main assets‚ equity‚ fixed income and real estate. The data is collected from yahoo finance and Federal Reserve website. The holding period return : (p1-p0)/p0. The risk is measured by standard deviation. The CV represents Coefficient of Variation which is calculated by CV/HPR. The outcome is showed in chart below: Return/Risk/Efficiency Summary 15-year Return Risk CV P(Loss) Equity 4.52% 18
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Questions for Discussion: What markets should Pepsi target for Aquafina? What recommendations would you make foradvertising objectives‚ message strategy‚ andmessage execution for Aquafina? What advertising media recommendationswould you make for Aquafina‚ and how wouldyou evaluate the effectiveness of those mediaand your advertising? What sales promotion and public relationsrecommendations would you make forAquafina? What recommendations would you make forpromoting Aquafina Sparkling
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