Coca-Cola Company From Wikipedia‚ the free encyclopedia The Coca-Cola Company Type Public Traded as NYSE: KO Dow Jones Industrial Average Component S&P 500 Component Industry Beverage Founded 1886 Founder(s) Asa Griggs Candler Headquarters Coca-Cola headquarters‚ Atlanta‚ Georgia‚ U.S. Area served Worldwide Key people Muhtar Kent (Chairman & CEO) Products List of The Coca-Cola Company products Revenue US$ 48.01 billion (2012)[1] Operating income US$ 10.84 billion (2012)[1] Net
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"Cola Wars Continue: Coke and Pepsi in 2010" Read and Apply: Michael E. Porter (2008)‚ “The Five Competitive Forces that Shape Strategy”‚ Harvard Business Review‚ (January 2008)‚ pp. 2-17 Assignment Questions (AQ) (a) Why has the soft drink industry been so profitable for concentrate producers? Compare the economics of the concentrate business to the bottling business: why is the profitability so different? [50% points] The soft drink industry has been extremely profitable for Concentrate
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Case #14 Coke vs. Pepsi‚ 2001 Synopsis and Objectives Set in December 2000‚ immediately after the merger announcement between PepsiCo‚ Inc.‚ and the Quaker Oats Company‚ this case asks to examine the implications of the merger for the rivalry between the Coca-Cola Company and PepsiCo and for value creation by each firm. Because the merger would allow PepsiCo to control Gatorade‚ which held an 83% share in the sports-drink market‚ PepsiCo would further strengthen its already wide lead
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Internal Analysis of Coke and Pepsi (Appendix A) In this session‚ we would analyze Coke and Pepsi internally using SWOT analysis. SWOT is the short form of Strengths‚ Weaknesses‚ Opportunities and Threats. In Appendix A‚ we can see that the major strength for Coke is its name value. Coke is the World’s leading brand for CSD. Marketing and advertising is the major battleground for the CSD industry‚ from the SWOT analysis‚ we can see Coke did a great job for that. Being the market leader is definitely
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Coca-Cola is the brand which perhaps best exemplifies global marketing. It is enjoyed hundreds of millions of times a day by people all over the globe. It can be found almost anywhere in the world‚ from large cities to remote villages‚ across five continents. The Coca-Cola Company sells nearly half of all soft drinks consumed around the world. No other soft drinks company sells even half as much! The Coca-Cola Company has a number of important soft drinks brands‚ the best known of which are Coca-Cola
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Acknowledgment 2 HUMAN RESOURCES MANAGEMENT First of all we thank Allah Almighty the most beneficent and merciful who gave us strength‚ patience and inspiration needed to complete this task‚ which is essential requirement for the completion of our project. We would like to acknowledge‚ MAM FUKAIHA KAKAKHAIL It was only due to his guidance‚ we had the opportunity to gain the latest hand-on knowledge conducting ON NAUBAHAR BOTTLING COMPANY We are also very thankful to all our fellows who
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Jeff Gregory Coca-Cola Outline Key Themes * Coca-Cola needs to reverse the poor leadership and managerial decisions of the 2000s in order to reach its “20/20 vision” of doubling Coca-Cola’s system’s revenues by 2020. * The acquisition of CCE allows Coke to control most of its distribution channels‚ yet there are still loose ends for Coke to tie up * The still drink industry is growing rapidly in North America‚ and Coke needs to use its acquisitions in the field to position itself
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profitability as compared to its competitors in the same industry by looking at 5 forces of stress. Coca-Cola deals with a lot of pressure in the concentrate business‚ most specifically with Pepsi. I will analyze the 5 forces model to determine Coca-Colas overall profitability. The 5 forces model begins by looking at rivalry between established competitors. Coca-Cola has a direct rivalry with Pepsi in the fact that they make and distribute an almost identical product used for the same purposes. Because
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Re Launch: "RC Cola" ASSIGNMENT #2 SUBMITTED TO SIR MANSOR MAHMOOD AASHIQ SALES MANAGEMENT BATCH: F10 (BBIT) GROUP: “C” REPRESENTATORS NAMES: ROLL NO: 1. ALI SULEMAN F10BA056 2. HAFIZ MUHAMMAD ZULQARNAIN F10BA155 3. UMER BILAL F10BA064 4. AURANGZAIB F10BB042 5. ABEEHA MAHMOOD F10BB038 6. MARYAM TARIQ F10BB113 7. RUBAB BASHIR F10BB155 8. HIRA NAJEEB F09B101 1. Executive
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Analysis of Pepsi Refresh Project PR campaign (R.O.P.E. Format) Case Study #1 Pepsi Refresh Project In today’s generation Y age so many Americans and world citizens use social media. Facebook‚ Twitter‚ online blogs and photo and video sharing sites like Youtube are being accessed by a wide variety of publics. It makes sense that to run a successful PR and marketing campaign these social media sites be used to promote and spread the missions and objectives of the campaign
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