Value Chain and their relationships 5 Industry Analyses 6 CSD Industry Analysis 6 Porter’s Five Forces for Bottler & Distribution 9 Profitability Analysis 11 Financial Analyses 12 SWOT and Ansoff Matrix Analyses 12 Where Should Pepsi and Coca-Cola head? 14 Keep status quo price competition and marketing mix? 14 Initiate Price War to enhance profitability while holding the rest of marketing mix? 14 Bottling drinking water‚ should the strategy be the same as CSD? 15 Should
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1.0 Introduction This report will focus on the Pepsi brand strategies will organize into three sections. First it will introduced Pepsi origins and equity. Later‚ I will choose at least 4 different extension strategies of Pepsi; describe Pepsi current marketing strategy and explain the brand positioning‚ packaging‚ labeling. At the end‚ it will provide conclusion for this report. (According to the James‚ 2001) PepsiCo is an American multinational food and beverage corporation headquartered
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EXPENDABLES Slam-on-the-brakes | Computer Repair Services | Coke and Pepsi‚Frozen Vegetables‚ Ice-Cream | Tyres‚ Computer Repair Services | Designer Wear‚Cruise vacations‚Gold Jewellery‚Spa Treatments‚ Vintage cars‚Home theatre‚Skin Care Regimes‚Home Security Systems‚ Health Clubs‚ Television‚ Upscale Magazines‚ Organic foods | Pained-but-Patient | Computer Repair Services | Frozen Vegetables‚Coke and Pepsi‚Computer Repair Services‚Tyres‚ Ice-Cream | Designer wear‚Skin Care Regimes‚ Health
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Coca Cola as they entered the market. Timing of Entry: PepsiCo formerly known as Pepsi Cola Company was formed in 1898‚ 12 years after its closest rival Coca Cola was formed. Due to strict regulation in entering the Indian market companies could only enter by means of a joint venture with another Indian company as part of their anti-foreign policy laws which lead to it trading under the name of Lehar Pepsi. Coca Cola was formed in 1886‚ it is today the world’s largest soft drink manufacturing
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broad beverage distribution channel. One of the infinite distribution channel for PepsiCo is YouTube because it is easy and available everywhere. PepsiCo marketing strategy is highly dependent on development of catchy slogan. For example‚ the slogan Pepsi has in is “Every Generation Refreshes the World” in the year of 2009. Besides that‚ PepsiCo is sponsoring sports‚ musical concerts and walks which especially involve young generation. Moreover‚ PepsiCo as the biggest part of the market share after
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Cola Wars Continue: Coke and Pepsi in the 21st Century Concentrate Producers and Bottlers were two of the four major participants that were involved in the production and distribution of Carbonated Soft Drinks (CSDs) in the United States. The Concentrate Producers (CPs) were responsible for blending raw material ingredients‚ packaging the blend in plastic canisters‚ and shipping it to the Bottler. Using Porter’s Five Forces analysis for the CPs industry‚ we determined that
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Coca-Cola and Pepsi in Indian Market Coca-Cola was the 1st international soft drinks brand to enter India in early 1970’s. Re-entry of Coca-Cola in 1993 On the 26th of October 1993‚ Coca-Cola re-entered the Indian market having acquired some of the leading Indian soft drink brands from Parle‚ namely Thums-Up‚ Maaza‚ Limca‚ Goldspot & Citra. These brands joined Coke’s portfolio of international brands i.e. Coca-Cola‚ Sprite‚ Fanta‚ Schweppes as Coca-Cola India took control of the top
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consumption consistently 702-442 Cola Wars Continue: Coke and P In the late 1990s‚ Pepsi moved even further away from head-to-head competition and instead concentrated on emerging markets that were still up for grabs. “We kept beating our heads in nternationally and its operating profit from overseas was up 37%. Market share gains were reported in most of Pepsi-Cola International’s top 25 markets‚ including increases of 10% in India‚ 16% in China‚ and more than 100% in Russia. By 2000
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Performance appraisal‚ reward and promotion policies “Blaze new trails. Never settle for second best. Succeed together‚ celebrate and do something bigger”. That’s what performing of Pepsi Cola International is all about. Pepsi-Cola International‚ with operations in over 150 countries‚ has developed a common performance appraisal system that focuses on motivating managers to achieve and maintain high standards of performance. It contains five feedback mechanisms - instant feedback‚ coaching‚
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Introduction Case studies allow understanding and analyzing‚ the business scenario in better way. They help to facilitate learning and building strategies while one is working. The following report highlights three cases‚ Shimla dairy‚ The Cola Wars and Starbucks. Different tools for analyzing these cases can be applied in order to understand them in a better way. Some of the tools are: - * PEST Analysis * SWOT Analysis * Advantage of first mover * Barriers to entry * Buyers
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