COKE verSus pEPSI‚ 2001 Teaching Note (Adapted from the Darden School of Business) This case is set in December 2000‚ immediately after the merger announcement between PepsiCo‚ Inc.‚ and the Quaker Oats Company. The case asks students to estimate EVATM (economic value added) from 2001 to 2003. Students also need to determine each company’s weighted-average cost of capital (WACC) to estimate EVA. The primary objective of this case is to introduce students to the concepts and calculation of WACC
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Marketing Strategy in Action Discussion Questions: 1- Discuss the attitude and related beliefs towards Coca-Cola of intensely brand-loyal consumers (perhaps like those who were upset by the new Coke in 1985). How might their attitude and beliefs differ from those of less involved‚ less loyal consumers? What marketing implications would these differences have? Answer: For those types of consumers they have a strong positive attitude toward the Coca-Cola brand. And this can surpass what
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HR Restructuring - The Coca Cola & Dabur Way: The Leader Humbled It all began with Coca Cola India’s (Coca-Cola) realization that something was surely amiss. Four CEOs within 7 years‚ arch-rival Pepsi surging ahead‚ heavy employee exodus and negative media reports indicated that the leader had gone wrong big time. The problems eventually led to Coca-Cola reporting a huge loss of US $ 52 million in 1999‚ attributed largely to the heavy investments in India and Japan. Coca-Cola had spent Rs 1500 crore
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restore the economy. Pepsi Co responded favourably to the invitations of SLORC and other companies from US also started doing business in Burma. In 1991‚ Pepsi Co decided to enter a joint venture with Myanmar Golden Star Co‚ a Burmese owned company by Burmese businessmen named Thein Tun. Myanmar Golden Star would own 60 percent of the venture. This included setting up a bottling plant with 10 year licence to bottle and distributes PepsiCo-owned products in Burma‚ including Pepsi Cola‚ 7 up‚ and Miranda
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where the company decided to go ahead with the full blown promotion in spite of the mechanism failure rate’s. Also compounding the problem was the mismatch in the number of cans that had the money versus the ones that did not have it. Its competitor Pepsi took a far simple yet similar style approach towards its promotion where instead of a mechanism to give money the cans had at the bottom a number that corresponded to a winning amount. Coca Cola should have taken the feedback its test customers gave
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hockey I naturally shoot righty‚ but at age seven I became bored of my tremendous talent and switched to lefty to make the game fairer for my opposition. I have helped five friends write their college essays. I am the CEO of both Coca Cola and Pepsi Cola‚ yet no one questions my common absence from each respective headquarters because of my intimidating presence. I sing backup for James Blunt‚ and he has been quoted as saying I have more talent than he. The Karate Kid films are based on my exploits;
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Thums up and Campa Cola in the eighties to Pepsi and Coke in nineties. The teacher may guide the students to the times when India sold Coca Cola and Fanta were being manufactured in India by the foreign companies. The students may be asked to enquire about a. Reasons of stopping the manufacturing of the above mentioned drinks in India THEN. b. The introduction of Thums up and Campa cola range. c. Re entry of Coke and introduction of Pepsi in the Indian market. d. Factors responsible
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Week 5 Block 2 – Reading 5 Looking Inside For Competitive Advantage Jay Barney 1 Introduction • Focus has been placed on the relationship between the firm’s environmental opportunities and threats‚ and the firm’s strengths and weaknesses (SWOT analysis ). • Michael Porter’s work on the ‘five forces model’ helps understand the importance of external threats and opportunities. • Barney emphasizes the competitive implications of the firm’s internal strengths and weaknesses. To Barney the SW should
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Angie Navarro Castillo Composition I Karla Whitehurst Another Day‚ Another Nickel As I’m driving on Interstate 30 going to work at the restaurant Country Fare‚ I stare at the beautiful mixture of colors displayed in the sky. Pink‚ orange‚ yellow and blue mixed all together in a breathtaking sunset in Arkansas. I get off exit 44. The time is getting closer and I pull over on the parking lot and I see the big sign that says TA. The time has arrived and now I have to work. It may not be the most
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superior ‚ Mr. Robert E. Tongcua then VP for Mindanao informed me that I qualified for the Pepsi Cola Products Philippines Inc ( PCPPI ) Executive Development Program and that I will be going to Manila to study my Masters Degree. He told me that the best part of it is that PCPPI will shoulder the expenses with no contract or retention papers signed. I was further moved when Sir Bobby Goce – director of Pepsi University talked to me and discussed about this opportunity .PCPPI was for real - I was going
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