5 Industry 6 Company Overview 6 SWOT ANALYSYS 7 Strengths 7 Weakness 8 Opportunities 8 Threats 8 EXTERNAL ENVIROMENT 8 Demographic influences 8 Political influences 9 Economic influences 9 Sociocultural influences 9 Technological influences 10 External Environment: Industry Analysis (Dess and Lumpkin‚ 2003; Porter‚ 1980) 10 Five Forces Analysis 11 External Environment: Strategic Group (Major Competitors) 12 Coca-Cola‚ Inc. 12 Kraft-Food Company‚ Inc. 13 Evaluation
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PepsiCo‚ Incorporated is one of the largest Fortune 500 companies in the world. It got its start as the Pepsi Cola Company in 1898 when a pharmacist from Chinquapin‚ North Carolina. A pharmacist named Caleb Bradham invented the Pepsi Cola soft drink. The soft drink was originally named “Brad’s Drink” but was later renamed “Pepsi-Cola” combining the terms “pepsin” and “cola.” Along with selling the soda concoction the many soda fountains‚ Bradham also bottled and sold the drink in his own stores.
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Case 23: Coke and Pepsi in India: Issues‚ Ethics‚ and Crisis Management In APA style Table of Contents Chapter Page 1. Abstract 3 2. Introduction 4 3. Issue Management 5 4. Crisis Management 7 5. Global Business Ethics 10 6. Stakeholder Management 13 7. Corporate Social Responsibility 14 1. Economic Responsibilities
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Pepsi Company Acknowledgment……………………………………………………..…( 3 ) Executive abstract……………………………………………..…...…..( 4 ) Introduction ………………………………………………………..…..…( 5 ) Environmental Background ………………………..……….…….( 5 - 6 ) Organizational Analysis……………………………………………( 7-10 ) Problem identification And solution ……………………….….( 11-12 ) Charts related to Pepsi Company ……………………………...( 12-14 ) Summary ………………………………………………………………..( 15-16 ) Reference
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CONTENTS Chapter No. Chapter No-1 INTRODUCTION 1.1 Introduction 1.2 Need for the Study 1.3 Objective of the Study 1.4 Methodology 1.5 Limitations Chapter No-2 PEPSI COMPANY OVERVIEW 2.1 Genesis and Growth 2.2 Organization Structure 2.3 Production Function 2.4 HR Function 2.5 Finance Function 2.6 Marketing Function 2.7 Future Function Chapter No-3 DATA ANALYSIS AND INTERPRETATION 3.1 Introduction 3.2 Details of the survey conducted 71 Chapter No-4 SUMMARY AND SUGGESTIONS 4.1 Summary 4.2 Findings
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employees. PepsiCo brands are available in nearly 200 countries and territories. Many of PepsiCo’s brand names are over 100-years-old‚ but the corporation is relatively young. PepsiCo was founded in 1965. Pepsi Co is one of the largest companies in the beverage industry. The market share of the Pepsi is first to Coca Cola. About 39% of the worlds market the products of PepsiCo control share. In Asia‚ they selected Lahore to make their regional office. This was done in 1970. This regional office is
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that when you buy Pepsi you get more of flavor‚ amount and/or whatever than the competition offers. Pepsi is for everyone and that Pepsi alone can refresh or change the world. Many slogans have to deal with being young as well as being in the future. Most of the slogans indicate that if you want to be part of the future or new generation then you have to drink Pepsi. For example‚ their current 2012 slogan is “The Best Drink Created Worldwide.” Their latest campaign‚ called Pepsi Refresh‚ calls upon
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the body. This is the very first ethical concern with the fast food industry. These companies are trying to profit off doing harm to individual bodies. The fact of the matter is that if the excess calories that are used in the production of fast foods continue‚ along with the use of Trans fats‚ then more and more of the population will run into health complications‚ eventually leading to death‚ which will‚ in effect‚ decrease the amount of customers these companies cater to. The reality is that
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Ethical and Unethical issues about Coca Cola http://www.bigbrummie.co.uk/ The company has come under fire in the last few months for the way in which its workers are treated in Guatemala. On February 25‚ 2010‚ Coke was sued by those Guatemalan labourers‚ who claim that they‚ “endured a campaign of violence” from the people who worked for the bottling or processing plants owned by Coke. (Unethical) In 1998‚ Coca-Cola set up a bottling plant in Perumatti in the southern state of Kerala. Since
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Natural Environment 5 1. Sustainable Packaging and Minimizing Waste Issues 5 2. Water Usage Issues 6 II. Workplace Ethics 9 1. Workplace Ethics Definition 9 2. Findings of Concern Regarding Ethics at the Workplace 9 3. Unilever‚ PepsiCo and Nestlé In Light of Relevant Issues 10 III. Recommendations 12 1. Natural Environmental Issues 12 1.1 Packaging Issues 12 1.2 Water Issues 12 2. Workplace Ethics Issues 13 IV. Conclusion 14 V. References 15 1. Academic Journal
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