1.0 Introduction This report will focus on the Pepsi brand strategies will organize into three sections. First it will introduced Pepsi origins and equity. Later‚ I will choose at least 4 different extension strategies of Pepsi; describe Pepsi current marketing strategy and explain the brand positioning‚ packaging‚ labeling. At the end‚ it will provide conclusion for this report. (According to the James‚ 2001) PepsiCo is an American multinational food and beverage corporation headquartered
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ANALYSIS OF MARKETING STRATEGY OF COCA COLA AND PEPSICO PROJECT REPORT ON “ANALYSIS OF MARKETING STRATEGY OF COCA COLA AND PEPSICO” UNDER GUIDANCE OF: MR. ASHISH SAIHJPAL (FACULTY‚ MARKETING) SUBMITTED BY: AKHILESH MITTAL ARVIND JAIN BIPIN SINGH KARAMJEET SINGH PAWAN KUMAR (MBA II SEMESTER‚ 2008-2010) UNIVERSITY BUSINESS SCHOOL‚ LUDHIANA 1 ANALYSIS OF MARKETING STRATEGY OF COCA COLA AND PEPSICO CHAPTER 1 INTRODUCTION TO BEVERAGE INDUSTRY 1.1 BEVERAGE Any type of liquid specifically
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is between coca-cola and Pepsi. Coca-cola was invented and first marketed in 1886‚ followed by Pepsi in 1898. Coca cola was named after the coca leaves and cola nuts John Pemberton used to make it‚ and Pepsi after the beneficial effects its creator‚ Caleb Bradham‚ claimed it had on dyspepsia. For many years‚ Coca cola had the cola market cornered. Pepsi was a distant‚ nonthreatening contester. In a simplified sense you could sum up the strategies as Coke: old‚ Pepsi: new. The first magazine
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How is the campaign consistent withPepsiCo’s brand image? * 24. Slogans of pepsi• 1939 « Twice as Much for a Nickel »• 1958 « Be Sociable‚ Have a Pepsi »• 1961 « Now it’s Pepsi for Those Who Think Young »• 1984 Pepsi. The Choice of a New Generation.• 2003 « It’s the Cola ». « Dare for more »• 2008 « Pepsi is # 1 »• 2010- present"Every Pepsi Refreshes The World" * 25. 2) List all promotional mix elements used in the Pepsi Refresh Campaign.3) Describe PepsiCo’s target audience. Is the Refresh Campain
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TABLE OF CONTENTS ABSTRACT 2 INTRODUCTION 2 MISSION STATEMENT 3 VISSION 3 ABOUT Pepsi 3 CORPORATE OVERVIEW AND FINANCIAL PERFORMANCE 4 5C ANALYSIS 5 6P’S OF A BUSINESS 8 CREATIVE STRATEGY OF Pepsi 13 DISTRIBUTION SYSTEM 13 SWOT ANALYSIS 14 CONCLUSION 15 ABSTARCT The marketing plan is central to the business plan. Marketing research helps you define your product or service‚ the target market‚ and the competition. Pricing your product is an important step
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business and was instrumental in cooperation with U.S. Armed Forces during WWII. Caleb Bradham‚ a North Carolina pharmacist‚ invented Pepsi in 1893. Like Coca-Cola‚ Pepsi developed a franchised bottling system in the year 1910. Pepsi had a much more difficult time surviving and becoming successful‚ as it declared bankruptcy in 1923 and 1932. However‚ today Pepsi is a strong company that is competing with Coca-Cola. I will discuss the Cola Wars using the eleven step strategic model‚ SWOT‚ and Porter
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stay in line with their PESTLE situations. Pepsi is a big brand‚ currently holds the 23rd place in the Interbrands report of the World’s Leading Brands. Their advertisements feature major celebrities and athletes like David Beckham‚ Robbie Williams‚ Britney Spears‚ and Michael Jackson etc. Their market reach is also very diverse‚ as they’re present in almost every country from the US to New Zealand. Their PESTLE analysis is given below: Political: Pepsi is a non-alcoholic beverage and is therefore
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action through programs and a focus on environmental stewardship‚ activities to benefit society‚ and a commitment to build shareholder value by making PepsiCo a truly sustainable company (2011). Pepsi Co offers a variety of products: 1-Carbonated Soft drinks: Pepsi (product line) Diet Pepsi (product item) Miranda 7up Mountain Dew Shani 2-Non-Carbonated Soft drinks: Tropicana Lipton Ice Tea H2O Barrio Fruitz 3- Bottled Water: Aquafina 4-Sports DRINK:
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Date: May 21‚ 2015 Subject: Case Analysis of Cola Wars Continue Coke and Pepsi in 2010 Essentially the case discusses about the rivalry of Coca-Cola and Pepsi throughout the years from the beginning‚ and how they manage to come up with a more lucrative way to establish more market share. The case mentioned the reasons profitability of the soft drinks industry. The reasons for this profitability are: Both Coca-Cola and Pepsi have an agreement with their own bottler who specializes in this field. Moreover
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consumption pattern • Advertisements • Taste • Status consciousness • Varying lifestyle The study starts with determining the major players in the soft drinks‚ their overall consumption pattern among the people and ends up with the conclusion as per the state of mind of the average rational human being. Consumer preferences are changing towards healthier food‚ and thus such a trend will carry on for some time to come. In the soft drinks market of late‚ most recent new products launched
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