AREA 6. PROMOTION MIX 7. SALE AND PROMOTION STRATEGY OF THE COMPANY 8. CSR 9. SWOT ANALYSIS 10. RESEARCH METHODOLOGY 11. KEY SUCCESSOF THE COMPANY 12. RECOMMENDATIONS 13. CONCLUSIONS 14. BIBLIOGRAPHY
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Executive Summary PepsiCo Inc. is an American multinational food‚ snack‚ and beverage corporation that divided its products into five categories: Pepsi-Cola‚ Frito-Lay‚ Tropicana‚ Quaker‚ and Gatorade‚ and each category have plenty of brands. In fact‚ according to PepsiCo’s official website‚ PepsiCo leads food and beverage leader portfolio that includes 22 brands. The company reported sales of $510 million and has 19‚000 employees (http://en.wikipedia.org/wiki/PepsiCo). Moreover‚ the company employed
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Why does the soft drink Dr Pepper depend on advertising to gain market share instead of offering cheaper sodas than Coke or Pepsi? Dr Pepper likely depends more heavily on advertising to gain market share because their product is completely different then the anchor products offered by Coke or Pepsi. Both of which are cola based products‚ whereas Dr Pepper is a different pepper flavored based soda. Additionally Dr Pepper is held by Cadbury Schweppes‚ a company who holds the third largest share
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Introduction Case studies allow understanding and analyzing‚ the business scenario in better way. They help to facilitate learning and building strategies while one is working. The following report highlights three cases‚ Shimla dairy‚ The Cola Wars and Starbucks. Different tools for analyzing these cases can be applied in order to understand them in a better way. Some of the tools are: - * PEST Analysis * SWOT Analysis * Advantage of first mover * Barriers to entry * Buyers
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References: Behind the hype‚ in an effort invisible to consumer Pepsi pumps in Rs. 3000 crores (1994) to add muscle to its infrastructure in bottling and distribution.
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References: The brand was trademarked on June 16‚ 1903.There have been many Pepsi variants produced over the years.
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Coca-Cola Bottle: Object Analysis The Coca-Cola logo is a very recognisable logo‚ when people think of the colours red and white they instantly think of Coca-Cola. It is famous world round. This month it will be celebrating its 125 year anniversary. Therefore‚ I thought Coca-Cola would be a good contemporary piece of text from packaging to examine. There were different size bottles‚ in different shapes made out of plastic and glass and also coke cans are available too. I picked the Coca-Cola
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% | 1972 | 1975 | 1980 | 1981 | 1982 | 1983 | 1984 | 1985 | 1986 | 1987 | 1988 | 1989 | 1990 | Coke | 22 | 21 | 20 | 21 | 18 | 19 | 23 | 24 | 27 | 29 | 31 | 49 | 36 | Pepsi | 16 | 18 | 20 | 20 | 14 | 17 | 12 | 30 | 22 | 24 | 24 | 23 | 22 | ROE is even higher across years and it increased to 36% for Coke and 22% for Pepsi in 1990 from 22% and 16% in 1972 respectively. The main reason for being profitable is that the United States market took the soft drinks overwhelmingly and gradually it
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WEEK 1 DISCUSSION STRUCTURAL FORCES EFFECTS on COLA DRINKS INDUSTRY SUPPLY CHAIN by GIDAGA ALFRED HOOO31960 ABSTRACT Carbonated soft drinks branded under Coca Cola and Pepsi Cola remain major household names in the soft drinks industry. Spanning operation from the original Franchise agreement of 1899 to-date‚ is an indication of managerial ingenuity of strategy design‚ implementation and control. Profitability and sustainability as a key issue in business operations necessitates these
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A PROJECT REPORT ON “CONSUMER BEHAVIOUR IN JUICE IND.” Submitted In Partial Fulfilment of the Requirement for the Degree of Bachelors in Business Administration (BBA) OF H.N.B GARHWAL UNIVERSITY‚ SRINAGAR (A CENTRAL UNIVERSITY) INTERNAL GUIDE: SUBMITTED BY: DR. MANU SHARMA ABHISHEK ARORA PROFESSOR BB11A49 IMS‚ DEHRADUN
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