Market Research Report Pepsi Cola MKT201: Market & Audience Research Brand loyalty of generation Y to the Pepsi-Cola brand Table of Contents Summary of Background 2 Marketing Problem 3 Research Methodology 4 Research Objectives 4 Hypothesis 5 Marketing Research Problems 5 Analysis Steps Taken 6 Statistical Procedures 7 Findings from Analysis 8 Recommendations and Implications 9 References 10 Appendix 1 11 SURVEY 11 Appendix 2 13 SURVEY RESULTS 13 Summary
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vehicle accidents. According to Transport Canada ‘Alcohol use by drivers was a factor in almost 30 percent of deaths from vehicle crashes during 2003-2005’. That may seem like a lot but it is actually a 10 percent decrease from the number of alcohol related fatalities between 1996-2001. The age of the driver also plays a role in the number of alcohol related accidents. During 2003-2005 approximately 76 percent of drunk drivers in fatal crashes were under the age of 45. Teenagers are also involved
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Coca-Cola’s first attempt at the Indian market began in 1958 until its withdrawal in 1977 following disputes with the Indian government. PepsiCo did not enter the Indian market until 1986‚ and Coca-Cola did not reenter the Indian market until 1993. Pepsi struggled to fight off local competition from various local brands‚ while slowly growing its market share. In 1993 the belief was that Coca-Cola would not take away any market share from local companies given that the beverage market was growing consistently
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Distracted drivers risk the lives of many innocent victims. Is our hurried lifestyle really worth it? Many people want to think they can conquer the world and maybe then can conquer many things but not everything. Distracted drivers have been a very big problem to this world and it will continue to be so‚ but there can be ways to reduce some of these incidents from happening such as enforcing distracted driving laws. When a person is behind the wheel of a car‚ that person’s mind needs to be focused
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An impaired driver is anyone who is inhibited while driving. For example‚ this can be a drunk driver‚ or a driver under the influence of drugs. It can even be a person who is distracted through the use of their phone. Regardless of the reason for impairment‚ when you are in an accident in Atlanta‚ Georgia‚ caused by an impaired driver‚ you need to do to make sure you do a few specific things right after the accident. By completing these tasks‚ you will increase your chances of getting the compensation
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The driver is the most commonly reported factor responsible to death and injury on the roads (Sabey and Taylor‚ 1980; Department for Transport‚ 2008). Most people would drive at speeds and within the legal limit allowing them to cope with the challenge of the driving task. Although drivers speed and their capability can be diminished through tiredness‚ drink and drugs‚ which may impact on their ability to negotiate road safety and sometimes result in collisions. Attitude can be a subject to change
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FRAMEWORK AND THE VALUE DRIVERS FOR REAL ESTATE DEVELOPMENT: APPLICABILITY OF THEORETICAL MODELS WITH SPECIAL REFERENCE TO TANZANIA Sophia Marcian Kongela; International Real Estate Business School (IREBS)-Regensburg University Email: Sophia.Kongela@stud.uni-regensburg.de OR kongelasophia@gmail.com Tanzania Bureau of Standards (TBS). The study had eight sets of interview Introduction The real estate sector in Tanzania is currently still underdeveloped. Over many years‚ the sector has had marginal
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Pepsi: The “Next Generation in Advertising” Effective advertising is‚ almost always‚ persuasive advertising. While not all advertising seeks to persuade‚ in a competitive situation‚ those who best persuade are those most likely to win. (O’Shaughnessy) The advertisement strategy for Pepsi Cola has done a great deal of work to make it an all-time favorite. I feel like they use persuasion by making the consumer think that if they drink Pepsi‚ they will be youthful. However‚ in my opinion
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1|Page Pepsi Brand Tracker (Project2 Part2 Brand Equity Measurement) PRAXIS BUSINESS SCHOOl A report Submitted to Prof. Srinivas Govindrajan In partial fulfilment of the requirements of the course Product and Brand Management On 03/08/09 BY Apoorva Jain Gunjan Dugar Hardik Mishra Manoj Mani Iyer PEPSI BRAND EQUITY PRAXIS BUSINESS SCHOOL 2|Page Executive Summary The objective of this project was to find out the brand equity of Pepsi . The parameters which enabled us to arrive at
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Exploring the acid content of Pepsi products Lab performed: February 27‚ 2012‚ March 12‚ 2012‚ and March 19‚ 2012 Purpose: The purpose of this experiment was to discover the unknown concentration of acid in six different Pepsi products; Pepsi‚ Diet Pepsi‚ Dr. Pepper‚ Diet Dr. Pepper‚ Pepsi Wild Cherry‚ and Pepsi Max. Titrations find the point at which equal moles of a known concentration react with equal moles of an unknown concentration giving the equivalence point. Also‚ the
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