2014 Pepsi-Lipton Brisk CASE BRIEF JAY PAREEK 1482886 1 Problem Statement: In a strategic footstep to expand the market share in ready to drink tea market‚ Pepsi had decided to invest belligerently in its brand ‘Brisk’. The challenge that the top management of the company is facing is to choose a suitable advertisement media for Brisk i.e. Social media or TV based‚ that would help Pepsi-Lipton to: Reintroduce the brand Brisk Increase acquisition rate‚ and Build a loyal customer base
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Young drivers aged 17-24 years of age are twice as likely to be involved in fatal crashes than drivers aged between 25-59 years of age. Young driver’s high involvement in road crashes and accidents is often attributed to a lack of driving skills and ability to concentrate on the road. Law reforms have been implemented across Australia by the NSW RTA through delegated legislation and entails that: * Learner drivers must be over 16 years of age and must gain 120 hours of certified supervised
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Feb. 15‚ 2015 Pepsi Blue Yanran YAN Pepsi Blue Case Analysis I. Strategic Situation In 1995‚ Pepsi-‐Cola International (PCI) headquarter planned to carry out a $500 million global brand identity and logo plan‚ also known as Project Blue. The plan failed to get support from regional executives. The better way to carry out a
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Young Drivers And The Law Chloe Hayward “Statistics show that South Australia has the second worst fatality rate for the 16 to 19 year old age group of all Australian States and Territories‚ it is also almost double that of Victoria and new South Wales.” Changes to the provisional 1 licence system were first proposed in October in 2012. At the time it was made open to the public’s opinion and consultation. The new and improved laws were suggested by road minister Michael O’Brian. The current
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bad habits while driving. Driving demands a high level of responsibility and attention. Even though everyone is vulnerable about acquiring bad habits while driving‚ the most ones that develop bad habits while driving are the young drivers. Being an inexperienced driver and not paying enough attention while driving is a bad combination‚ and the most likely conclusion is dead. The first enemy of driving definitely is the cell phone. Talking on the phone while driving has caused so many accidents
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1.2- INDUSTRY HISTORY OF PEPSI-COLA INDUSTRY. The Pepsi-Cola story itself begins with a drugstore in New Bern‚ North Carolina‚ and a pharmacist named Caleb Bradham. Bradham’s aim was to create a fountain drink that was both delicious and healthful in aiding digestion and boosting energy. It would be free of the impurities found in many bottled health tonics‚ and it would contain none of the stronger narcotics often added to popular fountain drinks. As most pharmacies in 1896‚ Bradham’s
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Product cost is the cost of direct labor‚ direct materials‚ and manufacturing overhead that are consumed to create a product. Product cost can also be considered the cost of the labor required to deliver a service to a customer. Direct Material Cost Definition: Direct material cost is the cost of materials used to manufacture a product or provide a service. Direct Labor Definition: Direct labor is production or services labor that is assigned to a specific product‚ cost center‚ or work order
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Classification Essay There are three types of drivers in this world: competent‚ overcautious‚ and reckless. After driving for many years in frustrating rush hour traffic‚ one might find there are three types of drivers‚ competent drivers who keep the flow going‚ over cautious drivers who cause slow and backed up traffic‚ and reckless drivers who weave in and out of traffic causing one near death experience after another. Trying to sort out what type of driver a person might be is an extremely challenging
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The Dangers of Drivers’ Distractions Driving accidents have been at an all-time high in America. “The National Council estimates 38‚300 people were killed and 4.4 million injured on US roads in 2015‚ which saw the largest one-year percentage increased in half a century”. (1) The Majority of vehicle accidents are result of a careless mistake on the road. Although one might say “I have never been pulled over; or even gotten a ticket”‚ however‚ even the most careful and experience driver could be put
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to apply the principles to one of their SBU’s. Right now they use Porters five forces model quite well so there is no need to deal with that in depth – instead you need to discuss issues of how to identify an industry’s strategic groups‚ industry drivers and key success factors. Write down your structured notes for the presentation‚ convincing them to employ you to direct their external environmental analysis. Describe the corporation in your region (and its two or more SBU’s) its industry’s
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