"Pepsi cost leadership" Essays and Research Papers

Sort By:
Satisfactory Essays
Good Essays
Better Essays
Powerful Essays
Best Essays
Page 5 of 50 - About 500 Essays
  • Powerful Essays

    Corporate Strategy Notes

    • 3189 Words
    • 13 Pages

    in Crisis Signs of a crisis; declining performance measures e.g mkt share‚ roce‚ margins‚ revenues‚ profits‚ increasing costs‚ staff exodus Sources of a crisis Defects in management/ Poor management/neglecting key tasks Failure to change with changing environment Over-expansion Corruption Lack of resources Too much debt Poor strategy Failure to control costs/high costs Saturated mkts Poor integration High competition (unanticipated)/competitive forces Political change Change in tastes

    Premium Strategic management Porter generic strategies Marketing

    • 3189 Words
    • 13 Pages
    Powerful Essays
  • Powerful Essays

    ASSIGNMENT ON PEPSI

    • 1451 Words
    • 6 Pages

    different brands names. INTRODUCTION Pepsi is an American multinational food and beverage corporation headquartered in purchase ‚ New york ‚ United States ‚ with interests in the manufacturing ‚ marketing and distribution of grain-based snack foods ‚ beverages ‚ and other products . Pepsi Co. was formed in 1965 with the merger of the pepsi - cola company and Frito – Lay ‚pepsi co has since expanded from its namesake product pepsi to a broader range of food and beverage brands ‚ the

    Premium Pepsi

    • 1451 Words
    • 6 Pages
    Powerful Essays
  • Powerful Essays

    Capstone on Pepsi

    • 2232 Words
    • 9 Pages

    percent. In 2010 they stepped up their investments in brand building‚ research and development‚ emerging markets infrastructure and their people. Brand building - they have a total of 19 brands; up from just 11 in 2000. Some of the brands include: Pepsi-Cola brands‚ Frito-Lay brands‚ Gatorade brands‚ Tropicana brands‚ and Quaker brands. Research and development – they increased investments in sweetener technologies‚ next-generation processing and packaging and nutrition products. Emerging markets

    Premium Economic growth Strategic planning Coca-Cola

    • 2232 Words
    • 9 Pages
    Powerful Essays
  • Good Essays

    Pepsi Atom

    • 5982 Words
    • 24 Pages

    A Project report On A study to understand market acceptability of Pepsi Atom In partial fulfilment of the requirements of Master of Management Studies Conducted by University of Mumbai “A study to understand market acceptability of Pepsi Atom” under the guidance of Prof. Rajesh Vyas in partial fulfillment of the requirement of Masters of Management Studies by University of Mumbai for the academic year 2012 – 2014. _______________ Prof. Rajesh Vyas Project Guide

    Premium Coca-Cola Pepsi Soft drink

    • 5982 Words
    • 24 Pages
    Good Essays
  • Powerful Essays

    The Pepsi Company

    • 2103 Words
    • 9 Pages

    PepsiCo‚ Incorporated is one of the largest Fortune 500 companies in the world. It got its start as the Pepsi Cola Company in 1898 when a pharmacist from Chinquapin‚ North Carolina. A pharmacist named Caleb Bradham invented the Pepsi Cola soft drink. The soft drink was originally named “Brad’s Drink” but was later renamed “Pepsi-Cola” combining the terms “pepsin” and “cola.” Along with selling the soda concoction the many soda fountains‚ Bradham also bottled and sold the drink in his own stores.

    Premium Pepsi Coca-Cola

    • 2103 Words
    • 9 Pages
    Powerful Essays
  • Good Essays

    SWOT Pepsi

    • 388 Words
    • 2 Pages

    What makes international food companies so successful? As an example: SWOT on Pepsi Co 1.Extrernal origin: 1.1. Opportunities: Opportunities in International Markets: consumption of their products is still relatively low overseas‚ there is a significant opportunity to grow in the global market by expanding existing businesses and through acquisitions‚ especially in up and coming markets (mostly 3rd world countries) With innovative marketing: beverage and food players can build growth for their

    Premium Coca-Cola Pepsi Brand

    • 388 Words
    • 2 Pages
    Good Essays
  • Powerful Essays

    Pepsi One

    • 5489 Words
    • 22 Pages

    C ASE 3 PEPSI ONE INTRODUCTION On June 30‚ 1998‚ PepsiCo shocked the beverage industry with its introduction of a revolutionary new sugarfree cola with no aftertaste. Within one hour of FDA approval of acesulfame potassium (ace K)‚ the main sweetening ingredient‚ the launch of Pepsi One was announced. Samples of the new drink were in the hands of reporters and bottlers within hours. How was PepsiCo able to formulate a new core brand so quickly? The answer is that Pepsi is no longer an American

    Premium Pepsi Cola Coca-Cola

    • 5489 Words
    • 22 Pages
    Powerful Essays
  • Good Essays

    competitive strategies are cost leadership‚ differentiation and focus. Each factor has its own advantages and disadvantages. A company should balance these factors in order to be successful. For growing industries‚ there are several other sub factors like chaining‚ franchising‚ etc. Our article will focus primarily on the generic factors as they are applicable to most of the industries and the challenges that the companies face with these strategies The cost leadership is the most discussed competitive

    Premium Product differentiation Porter generic strategies Leadership

    • 789 Words
    • 4 Pages
    Good Essays
  • Good Essays

    Coke and Pepsi

    • 953 Words
    • 4 Pages

    Pepsi is a manufacturer or use manufacturers‚ market and sell a variety of salty‚ sweet and grain-based snacks‚ carbonated and non-carbonated beverages‚ and foods through their North American and international divisions. B) Coca-Cola has the dominant position in beverage sales. C) Coca-Cola 2006 $29‚963‚ 2007 $43‚269 The difference is $13‚306 for a 44.4% increase. Pepsi 2006 $29‚930‚ 2007‚ $34‚628 The difference is $4‚698 for a 15.6% increase. D) Pepsi had

    Premium Revenue Balance sheet Generally Accepted Accounting Principles

    • 953 Words
    • 4 Pages
    Good Essays
  • Satisfactory Essays

    Pepsi 4P

    • 558 Words
    • 2 Pages

    world‚ Pepsi has implemented several smart strategies in the last decade to improve its turnover and profits. Pepsi-Cola’s expansions in snacks like Lays‚ Quaker oats‚ Cheetos and Kurkure have given them an edge over Coca-Cola. Although‚ Coca-Cola is still the number one selling brand‚ Pepsi has reduced their dependency on soft drinks by expanding their product mix. We all know that the marketing mix is a dynamic process and is always changing with prices and promotions. However‚ Kudos to Pepsi‚ who

    Premium Marketing Coca-Cola

    • 558 Words
    • 2 Pages
    Satisfactory Essays
Page 1 2 3 4 5 6 7 8 9 50