of the major strategies adopted by Pepsi. The thesis also takes about how Pepsi is doing all over the world and in India. INTRODUCTION INTRODUCTION With the re-entry of Coca-cola in the Indian market‚ Pepsi had to go in for more aggressive marketing to sustain its market share. That was the Initial phase of the Cola Wars in India”. There are many who feel that Pepsi had the first mover advantage in
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Questions for Discussion: What markets should Pepsi target for Aquafina? What recommendations would you make foradvertising objectives‚ message strategy‚ andmessage execution for Aquafina? What advertising media recommendationswould you make for Aquafina‚ and how wouldyou evaluate the effectiveness of those mediaand your advertising? What sales promotion and public relationsrecommendations would you make forAquafina? What recommendations would you make forpromoting Aquafina Sparkling
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IMPACT OF EMPLOYEE SATISFACTION ON CUSTOMER SATISFACTION OF T MOBILE UNITED KINGDOM Table of Content 1. Introduction 4 1.1 Background of Research 4 1.2 Introduction of T Mobile 5 1.3 Objectives of The Research 6 1.4 Purpose
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PEPSI COLA PAKISTAN: FRANCHISING & PRODUCT LINE MANAGEMENT 1 op yo In July 1991‚ Irfan Mustafa faced several dilemmas. As West Asia area vice president and chief executive officer of Pepsi Cola Pakistan Incorporated (PCI)‚ Mustafa was charged with developing a strategy to grow share and profitability across PCI sales but focusing particularly on 7-Up. Pepsi Cola International had shifted focus to its global brands and‚ since acquiring 7Up International in 1986‚ had withdrawn all marketing
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Running Head: Strategic Quality Management and Customer Satisfaction Paper Strategic Quality Management and Customer Satisfaction Paper MGT/449 June 20‚ 2011 Ms. Tracy King-Dye Strategic Quality Management and Customer Satisfaction Paper Microsoft Corporation was established in 1975 by Paul Allen‚ and Bill Gates. Microsoft Corporation is a publically traded multinational corporation headquartered in Redmond Washington. Microsoft Corporation develops‚ and manufacturers
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and reliable customer service of these businesses and the importance of customer service in different businesses. Sainsbury’s: 1. Online shopping Sainsbury’s provides online service to the customer so the customer can do online shopping on the internet. Sainsbury’s also provide delivery service to the customers who do online shopping. Sainsbury’s will make sure all the products delivered on time to make the customer feel happy. This is good for the customer because the customer don’t need to
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ISSN: 2249-4588 & Print ISSN: 0975-5853 Consumer Preference Coca Cola versus Pepsi-Cola By Abdul Munam Jamil Paracha‚ Muhammad Waqas‚ Ali Raza Khan & Sohaib Ahmad University of Lahore‚ Pakistan. Abstract - This study is conducted between two global giants Coca Cola & Pepsi-cola. This research paper is basically a comparative study of two well known competitors in beverage industry of Pakistan which are Pepsi Cola & Coca Cola. The primary purpose of this paper is to find out which company
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A REPORT ON THE “CUSTOMER SATISFACTION” AT “ORIENTAL BANK OF COMMERCE”‚ BHADRAK‚ ODISHA‚ PIN- 756100 A report Submitted in partial fulfillment of the requirement for the Award of the degree of Master of Business Administration Submitted by Mr. Chandrakanta Panigrahi MBA (BA)‚ TRI- IV ROLL NO- 07 UNDER THE GUIDANCE OF Prof. Dr. kirti Gupta [pic] INSTITUTE OF MANAGEMENT AND ENTREPRENEURSHIP DEVELOPMENT BHARATI VIDYAPEETH UNIVERSITY PUNE *2008-2010*
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INFERENTIAL STATISTICS WITH SPSS Submitted To: MUHAMMAD ILLYAS Submitted By: Saba Zaidi Roll # 13110 Program: M.Phil (Commerce and Finance) [pic]SUPERIOR UNIVERSITY LAHORE Customers Satisfaction On Internet Banking Services In Pakistan Introduction Technological innovations are having significant importance in human general and professional life. This era can safely be attributed as technology revolution. The quick expansion of
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SERVICE QUALITY AND CUSTOMER SATISFACTION IN PUBLIC TRANSPORTS Filipa Fonseca1) Sofia Pinto1) Carlos Brito2) 1) Faculty of Economics and Management‚ Catholic University of Portugal‚ Portugal 2) Faculty of Economics‚ University of Porto‚ Portugal Abstract: The objective of the paper is to identify the determinants of service quality as well as its impact on the satisfaction of public transport commuters. The paper explores the relationship between service quality and customer satisfaction in a public transport
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