c. COLA WAR : THE CONCEPT d. RESEARCH PAPERS USED AS SECONDARY MATERIAL i. Coke Vs Pepsi fighting for foreign markets ii. Comparison between Coke and Pepsi iii. Brand Analysis : PepsiCo iv. Brand Analysis : Coca-Cola v. History of Coca-Cola : The best soda vi. Coke Vs Pepsi vii. Comparison between Coke and Pepsi viii. The rivalry of various fronts ix. Market share x. Indian scenario
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A SUMMER TRAINING PROJECT REPORT ON “ANALYSIS OF ANTI PEPSI BEHAVIOUR OF RETAIL OUTLETS” SUBMITED TOWARDS PARTIAL FULFILMENT OF POST GRADUATE DIPLOMA IN MANAGEMENT SUBMITTED BY- PRADEEP PANKAJ SINGH PGDM(2008-10) ENROLMENT NO-2029742128. FACULTY GUIDE INDUSTRY GUIDE MR. VISHAL AGGARWAL MR. RAVEND BIJLANI ASSOCIATE PROFESSOR
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Case 23: Coke and Pepsi in India: Issues‚ Ethics‚ and Crisis Management In APA style Table of Contents Chapter Page 1. Abstract 3 2. Introduction 4 3. Issue Management 5 4. Crisis Management 7 5. Global Business Ethics 10 6. Stakeholder Management 13 7. Corporate Social Responsibility 14 1. Economic Responsibilities
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Why did Piedmont become‚ and remain‚ the driving force towards closer Italian unity in the years 1848-61? In‚ 1849 when the Piedmontese army was embarrassingly defeated by the Austrian army at the battle of Novara‚ you could say that Piedmont was the most unlikely Italian state to be responsible for Italian unity. People thought that Piedmont would never really recover‚ especially when Charles Albert abdicated through shire disappointment and embarrassment of northern Italy trying to fight Austria
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A study on the various factors affecting consumer’s buying behaviour of Pepsi and its brand personification in Gurgaon. Submitted by Aamer Rushnaiwala Priyanka Kawatra Shakeb Khan Tanuj Arora Meenakshi Mishra Sudeepta Barua IILM INSTITUTE OR HIGHER EDUCATION‚ GURGAON Sector 53‚ DLF Golf Course Road‚ Gurgaon-122003 DECLARATION This report is submitted after thorough collection and analysis part for the subject Market Research undertaken in the fourth term from 1st February 2012 to
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The History of Pepsi-Cola Caleb D. Bradham was born in Chinquapin‚ North Carolina in 1866 to a well-to-do family. Caleb was a very well liked young man who was not only very smart‚ but very popular as well. He seemed to be destined for great things in life. Caleb wanted to become a doctor and after graduating the University of North Carolina he entered medical school at the University of Maryland. However‚ in his second year of medical school his father’s business failed. Caleb had to quit school
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PepsiCo‚ Inc. is one of the most successful consumer products companies in the world‚ with 2000 revenues of over $20 billion and 125‚000 employees. The company consists of: Frito-Lay Company‚ the largest manufacturer and distributor of snack chips; Pepsi-Cola Company‚ the second largest soft drink business and Tropicana Products‚ the largest marketer and producer of branded juice. PepsiCo brands are among the best known and most respected in the world and are available in about 190 countries and territories
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Quintin Anthony English 097 10-18-13 “Laws against Texting While Driving Are Ineffective” Do you text while driving? Ashley Halsey’s topic on “laws against texting while driving are ineffective” by: Ashley Halsey. Ashley Halsey discusses why laws and new laws for “texting while driving are ineffective” and fails to meet an impact. Ashley Halsey reminds us that “texting while driving” can lead up to fatal crashes and distractions in the U.S. (par.1). Laws and new laws failed to meet an agreement
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summary: The case discusses the major strategies adopted by Pepsi Co (Soft drinks & snack food major) to enter the Indian market in the late 1980s. Initially the company found it very hard to sell itself to the Indian government as the Indian economy was highly regulated. So to lure Indian government Pepsi Co made promises of working towards enrichment of the rural economy Punjab by getting involved in the agricultural activities. Pepsi Co also made several promises to make its proposal look very
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History of Pepsi-Cola and its advertising History of Pepsi-Cola Advertising as Weaponry Pepsi has marked more than the Hundred Years War with no decisive victory in sight. But then‚ perhaps victory would spoil all the fun -- not to mention the price wars that frequently let thirsty consumers load up at grocery chains for less than 17 cents a can. If it were just a matter of stuffing cola into an endless procession of cans‚ the days at Purchase and Somers‚ N.Y. (home of the Pepsi division)
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