CHAPTER - 1 INTRODUCTION 1.1 INTRODUCTION This project report is prepared for the submission to the RUNGTA COLLEGE OF ENGINEERING‚ BHILAI. This project is done for “ A STUDY ON CONSUMER PERCEPTION TOWARDS PEPSI IN DURG & BHILAI”. It was based on the theoretical and practical knowledge gained by the survey. The Cold drink industry has entered in a booming stage and is now available everywhere. Proper strategy should be formulated
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COKE AND PEPSI LEARN TO COMPETE IN INDIA Brief Overview: * The case of Coke and Pepsi in India is a lesson that all marketers can observe‚ analyze and learn from‚ since it involves so many marketing aspects that are essential for all marketers to take into consideration * Pepsi entered into the Indian beverage market in July 1986 as a joint venture with two local partners‚ Voltas and Punjab Agro‚ forming “Pepsi Foods Ltd.” While Coca-Cola followed suit in 1990 with a joint venture
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Failures A. Cedillo POS-355 Failures In this paper I will be discussing the issue of failures in a distributed system‚ and to understand the different failures I will write about four failures that occur in and affect a distributed system. Also‚ I will be discussing and writing about how to isolate and fix two out of the four failure that can occur in the distributed system. In a distributed system nothing is set in stone or perfect‚ so there are some issues that can arise‚ and the issues
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Case Study: Coke and Pepsi in India: Coca-Cola controlled the Indian market until 1977‚ when the Janata Party beat the Congress Party of then Prime Minister Indira Gandhi. To punish Coca-Cola’s principal bottler‚ a Congress Party stalwart and longtime Gandhi supporter‚ the Janata government demanded that Coca-Cola transfer its syrup formula to an Indian subsidiary. Coca-Cola balked and withdrew from the country. India‚ now left without both Coca-Cola and Pepsi‚ became a protected market. In the
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Case Study: Coke & Pepsi learn to compete in India Timing of entry into the Indian market brought different results for PepsiCo and Coca-Cola India. What benefits or disadvantages accrued as a result of earlier or later market entry? Coca-Cola (1990) Benefits: advantages as „Early-Follower“‚ possibility to use reliable market information that´s already existing take-over of standards position as international market leader Disadvantages: expert knowledge of competitors has to be overtaken
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1.1 Introduction Market is a particular products and services to be exchanged between a significant group of buyer and sellers for a price for market benefit. There are mainly two types of market. 1. Perfect or Pure Competition Market 2. Imperfect Competition Market a) Monopoly Market b) Oligopoly Market c) Monopolistic market d) Duopoly market e) Monopsony Market Among those markets we have chosen oligopoly market for our report. An oligopoly the domination of a market by a few firms
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Advertisement review Product: Diet Pepsi In this review‚ a series of Diet Pepsi advertisements were taken into investigation. Since 2011‚ the drink has been endorsed by the 40-year-old American-based Columbian actress‚ Sofia Vergara. In 2013‚ Vergara was featured in a series of two TV commercials‚ namely Toast and Come on. The slogan for this promotional campaign is “Love Every Sip”. As part of the promotional campaign‚ Vergara also briefly appears in an episode of the Ellen Degeneres Show‚ a
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Continue: Coke and Pepsi in 2006 Coca-Cola and Pepsi-Cola have a long history of intense competition since 1950. Besides the CSD (carbonated soft drink) consumption rise‚ it brought both Coke and Pepsi enjoyed significant revenue growth. In 2004‚ CSD has 52.3% of total US Liquid Consumption. Coke and Pepsi had 22.1% and 14.4% in Net profit/sales respectively. There are four major participants involved in the production and distribution of CSDs: 1. Concentrate Producers (Coke‚ Pepsi‚ and others))
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Recommendation provided by Yayra Consulting firm for the Coca Cola Corporation and Pepsi Corporation is as follows:Based on the survey I found that a majority preferred Coca Cola over Pepsi. The consumers that preferred Coca Cola were influenced by the products taste. Both Coca Cola consumers as well as Pepsi consumers were loyal to their product of preference. In both cases I found consumers who have consumed Coca Cola and Pepsi for over 20 years. I recommend that Coca Cola continue to invest in advertisements
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Cola Wars Continue: Coke and Pepsi in 2006 1. Why is the soft drink industry so profitable? In an industry dominated by two heavyweight contenders‚ Coke and Pepsi‚ in fact‚ between 1996 and 2004 per capita consumption of carbonated soft drinks (CSD) remained between 52 to 54 gallons per year. Consumption grew by an average of 3% per year over the next three decades. Fueling this growth were the increasing availability of CSD‚ the introduction of diet and flavored varieties‚ and brand extensions
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