Cola Wars Continue: Coke and Pepsi in 2010 1. Why‚ historically‚ has the soft drink industry been so profitable? Soft drink industry is profitable because the industry has concentrated revenues between 2 major players and it is virtually impossible for a new player to compete with the key players. The industry giant’s wield power over the retail outlets. Convenience stores‚ vending machines‚ fountains are widely distributed and hence they don’t have the power to bargain over pricing issues and
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(147613) Sebastiaan Prins (112381) Luc Zijlmans (149689) | Coca Cola & Pepsi | Analysis International Strategy | Coca Cola & Pepsi | Analysis International Strategy | Index 1. Analysis International Strategy 3 2. The Coca-Cola Company & PepsiCo 4 3. Marketing 5 3.1 Marketing mix of Coca Cola 5 3.2 Marketing mix of Pepsi 7 3.3 Brand differentiation 8 3.4 Coca-Cola & Pepsi Worldwide 8 4. Management 9 4.1 Management Coca-Cola 9 4.2 Management PepsiCo
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Name: Remon Mossa Hanna Asyut Group (A) 1- What do you feel Coca-Cola has to offer potential employees? How does this help Coca-Cola attract a quality workforce? Coca Cola does not prefer external recruitment their basic focus is on internal recruitment. They maintain a talent bank for meeting internal hiring needs they only do external hiring in case of sudden recruitments they forecast their future needs and collect the data of applicants in advance Coca-Cola has to offer potential employees
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Coke and Pepsi are two big players in the market. The competition in the market has been such in which one company goes ahead with some new product and other company adopts a proactive approach and it comes up with something new that no one takes the advantage‚ Because
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BRAND PERSONALITY & CONSUMERS Brand personality is the way a brand speaks and behaves to its consumers. A brand’s personality is like a set of human characteristics that one would associate with the brand‚ which allows their consumers to relate. Customers are more likely to purchase a brand if its personality is similar to their own as it gives the opportunity for consumers to make a connection with a particular brand. A brand’s personality stems from a companies understanding of their market
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Why does the soft drink Dr Pepper depend on advertising to gain market share instead of offering cheaper sodas than Coke or Pepsi? Dr Pepper likely depends more heavily on advertising to gain market share because their product is completely different then the anchor products offered by Coke or Pepsi. Both of which are cola based products‚ whereas Dr Pepper is a different pepper flavored based soda. Additionally Dr Pepper is held by Cadbury Schweppes‚ a company who holds the third largest share
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% | 1972 | 1975 | 1980 | 1981 | 1982 | 1983 | 1984 | 1985 | 1986 | 1987 | 1988 | 1989 | 1990 | Coke | 22 | 21 | 20 | 21 | 18 | 19 | 23 | 24 | 27 | 29 | 31 | 49 | 36 | Pepsi | 16 | 18 | 20 | 20 | 14 | 17 | 12 | 30 | 22 | 24 | 24 | 23 | 22 | ROE is even higher across years and it increased to 36% for Coke and 22% for Pepsi in 1990 from 22% and 16% in 1972 respectively. The main reason for being profitable is that the United States market took the soft drinks overwhelmingly and gradually it
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Earlier this year‚ Jayanti Chauhan‚ 24‚ joined her father’s business Parle Bisleri. Dad Ramesh Chauhan is best known for building cola brand Thums Up‚ which he later sold to Coca-Cola. (Thums Up remains the leading cola brand in India‚ despite all-out efforts to establish Coke.) For Sminu Jindal‚ 34‚ managing director of tubular pipe company Jindal SAW (her father‚ Prithvi Jindal‚ is vice chairman)‚ joining the firm was a matter of choice. “Neither of my two sisters have followed suit‚” she says
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Failure mode and effects analysis A failure modes and effects analysis (FMEA) is a procedure in product development and operations management for analysis of potential failure modes within a system for classification by the severity and likelihood of the failures. A successful FMEA activity helps a team to identify potential failure modes based on past experience with similar products or processes‚ enabling the team to design those failures out of the system with the minimum of effort and resource
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SUBMITTED TO: MISS MEHTAB-UN-NISA SUBMITTED BY: Wanher Liaqat SUBJECT: MARKETING TOPIC: MARKET PLAN (PEPSI) SUBMISSION DATE: 3rd April‚ 2012 COMPANY NAME: PEPSI INTERNATIONAL COMPANY PRODUCT: SOFTDRIKNS CARBONATED DRINKS
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