The Supreme Court has cleared Pepsi-Cola of any liability for a promotional flap that sparked lawsuits and riots 14 years ago. The June 15 decision‚ made public Tuesday‚ found "no proof of negligence" by Pepsi and said the company should not be held liable for damages. "This should be the defining decision. The lower courts are bound by this decision‚" said Court spokesman Ismael Khan‚ referring to numerous suits against Pepsi still pending in trial courts around the country. In the 1992
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Name: Septiawan Vergian Fachrozie 125020207121023 Rizky Akbar 125020207121005 Pepsi Next Case Study In February 2012 the Pepsi Next product was launched into the US market. This case study provides students with an interesting insight into PepsiCo’s new product process and some of the challenging decisions that they faced along the way. Introduction Pepsi Next was launched by PepsiCo into the US market in February 2012‚ and has since been rolled out to various international markets (for instance
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competition with others. Some real-life companies that are competitors are Coke vs. Pepsi‚ Comcast vs. Verizon‚ Red bull vs. Monster‚ the more famous McDonald’s vs. Burger King‚ CVS vs. Walgreens‚ UPS vs. FedEx‚ Duracell vs. Energizer‚ Hasbro vs. Mattel‚ Dunkin’ Donuts vs. Starbucks‚ Canon vs. Nikon ‚ Netflix vs. Amazon and plenty of others. The first real-life company competitors that I will take a look at are Coke vs. Pepsi. They are both large corporations that distribute soda of different flavors
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& Martin‚ 2011) In this paper‚ the authors will assess the role of ethics and compliance in Pepsi-Cola’s financial environment. The authors will describe the procedures Pepsi-Cola has in place to ensure ethical behavior. The authors will explain how financial markets work in the United States. The processes Pepsi uses to comply with SEC regulations will be discussed. The financial performance of Pepsi for the last 2 years will be calculated using current‚ debt‚ return on equity‚ and days receivable
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http://www.dea.unipi.it/staff/e.giuliani/downloads/CocaPepsi.pdf Cola wars continue: coke and pepsi in 2012 $74B carbonated soft drink industry in the US 1975-1990s‚ coke and pepsi both earned average annual revanue growth of around 10%. In 2000‚ us per capita CSD consumption declined. 2009‚ average American drank 46 gallons of CSD per year‚ loest since 1989. Coke suffered from operational setbacks Pepsi charterd new‚ aggressive course in altnerative beverage and snack Challenges Boost domestic
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Brand Comparison Paper Edwin Loeffler‚ Jessica Canaday‚ Mackenzie Damm‚ Cindy Berrios BRM/353 September 8‚ 2014 Bridget Peaco Brand Comparison Paper Introduction Pepsi Co. and Coca-Cola have been in business for a long time and both are largely successful companies in the beverage industry. They both have different brand components in comparison. A few of the different comparisons would be pricing‚ quality‚ packaging‚ logos‚ brand equity and features. In the following paper we will discuss
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estrategia. Comenzaremos tomando en cuenta la industria en el que se lleva a cabo la competencia entre firmas establecidas‚ los recursos de Pepsi para afrontar las amenazas y aprovechar las oportunidades que se presentan en dicha industria. Con esta información analizaremos las fuerzas‚ las oportunidades‚ amenazas y debilidades a las que se enfrenta Pepsi y propondremos una estrategia para neutralizar y convertir en fortalezas las debilidades y las amenazas. Las estrategias aquí propuestas están
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Case 2.4 Coke and Pepsi Learn to Compete in India BRIEF SUMMARY OF CASE CONTENT: This is a detailed and comprehensive case describing the market entry of two global consumer product companies‚ PepsiCo and Coca-Cola Corporation into a Big Emerging Market (BEM)‚ India. It traces the history of the challenges encountered by these two companies in the developing country environment of India from the late 1980s to the present time. Emphasis is placed on lessons learned by the two companies as they
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New Launch Marketing Plan III Tawanna Davis‚ Trisha Eisele‚ Gail Eluwa‚ and Eugenia Washington MKT/571 July 14‚ 2014 Professor: Melodi Guilbault New Launch Marketing Plan III Executive Summary Coca-Cola continues to be an industry leader in offering and reinventing some of its core drink products in new global markets. The company currently has captured over 50% of the soft drink market and seeks to obtain 55% or better in the next three years. With the introduction of its latest product‚ millions
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Coke an Peps in 201 C nd si 10 Fo more than a century‚ Co and Pepsi vied for “th or oke hroat share” o the world’s beverage m of s market. The most intense battles in the so-called col wars were fought over the $74 billio carbonated soft m b la e on drink (CSD) indus stry in the Un nited States.1 In a “carefu ully waged co ompetitive str ruggle” that l lasted from 1975 through the mid-199 both Cok and Pepsi a h 90s‚ ke achieved ave erage annual r revenue grow of wth
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