1965 when Pepsi-Cola and Frito-Lay shareholders merged their salty snack icon and soft drink giant. With revenues of $500 million with popular brands such as Pepsi-Cola‚ Mountain Dew‚ Fritos‚ Lay’s‚ Cheetos‚ and Ruffles‚ they have achieved growth and long-term value in its operational activities by creating competitive advantages through new product innovation and acquisitions. Its portfolio has grown year after year with its acquisition of Tropicana in 1998‚ two largest bottlers (Pepsi Bottling Group/PepsiAmericas)
Premium Gatorade
Jennifer Stokes Case 2 The soft drink industry is very competitive for all companies involved. Recently the competition between established firms has only increased with the market nearing its saturation point. All companies in the industry‚ especially those thinking about entering‚ have to think about: rivalry among establish firms‚ risk of entry by potential competitors‚ substitute products‚ suppliers‚ and buyers. When talking about market share‚ PepsiCo and Coca-Cola have the
Premium Coca-Cola Soft drink
reentry of coca-cola in the market had its disadvantages and of course that was Pepsi co was there first their applications was approved and coke was turned down. 3- Coca-cola made special promotions during the summer season such as ”buy one- get one free” and lucky draws. Coca –cola used a strategy of “building a connect” by using local idioms. They also reduced prices by 15% to 25% in order to encourage consumption. Pepsi co participated through massive sponsorships of “garba”‚ they also tied up
Premium Coca-Cola Pepsi Cola
“The Pepsi Refresh Project: Viral Marketing” Frederick Thomas Business 508 Summer 2012 • Dr. Lisa Toson “The Pepsi Refresh Project: Viral Marketing” 1 Introduction; Purpose: Pepsi way of using another avenue in selling their brand product to the public. The Pepsi Refresh Project obligated to make $20M in grants toward social innovation projects selected
Premium Social media Advertising
INVESTMENT RECOMMENDATION PEPSICO INC ------------------------------------------------- Investment Recommendation BUY PEPCICO INC Dec. 10‚ 2011 INVESTMENT THESIS: * PepsiCo is increasing its investment in China‚ PepsiCo Americas Beverages and in Nutrition growth initiatives. This initiative will help the company to grow the annual earnings more than 10% on a longer term. * PepsiCo is the world’s largest snack food company‚ controlling 40% of the US snacks market and around
Premium Revenue Coca-Cola
{draw:frame} Headquartered in Purchase‚ New York‚ with Research and Development Headquarters in Valhalla‚ The Pepsi Cola Company began in 1898 by a Pharmacist and Industrialist Caleb Bradham‚ but it only became known as PepsiCo when it merged with Frito Lay in 1965. Until 1997‚ it also owned KFC‚ Pizza Hut‚ and Taco Bell‚ but these fast-food restaurants were spun off into Tricon Global Restaurants‚ now Yum! Brands‚ Inc. PepsiCo purchased Tropicana in 1998‚ and Quaker Oats in 2001. In December
Premium Pizza Hut Coca-Cola KFC
Additionally‚ because of Pepsico’s failure to live up to some of its promises to improve the economy as part of it being allowed to conduct business in India‚ Pepsico and other MNCs developed a reputation as organizations that cannot be trusted (Pepsi ’s entry into India‚ 2009). Pepsico and Coca-Cola were well aware of the challenges present when attempting to enter emerging markets‚ and they enjoyed several years of increased market share and increased revenues prior to 2003. Major Overriding
Premium Stakeholder analysis Stakeholder Multinational corporation
MASTER OF TELECOMMUNICATION MANAGEMENT THESIS TOPIC FEASIBILITY STUDY FOR WIMAX FOR RURAL AREAS IN GHANA THESIS SUBMITTED IN PARTIAL FULFILMENT FOR THE AWARD OF MASTER OF TELECOMMUNICATION MANAGEMENT SYLVESTER AGYEN KWADWO NTIAMOAH-SARPONG SUPERVISOR HANS BRONS FEBUARY 2011 [Type text] Page i SUMMARY The popularity of broadband Internet access services has increased significantly among the Ghanaian households during the past few years. At the same time‚ the development
Premium Broadband Internet access Internet
FEASIBILITY STUDY FOR THE ESTABLISHMENT OF STOOK ENVIRONMENTAL SERVICES COMPANY BY KAYODE‚ STEPHEN OLUWATOBI 166277 A SEMINAR SUBMITTED TO THE DEPARTMENT OF CHEMISTRY‚ UNIVERSITY OF IBADAN‚ IBADAN IN PARTIAL FULFILLMENT OF THE REQUIREMENT FOR THE AWARD OF MASTER OF SCIENCE (ENVIRONMENTAL CHEMISTRY AND POLLUTION CONTROL) M.Sc. (ECPC) JANUARY‚ 2013 1.0 EXECUTIVE SUMMARY As globalization continues and the earth’s natural processes transform local problems into international issues
Premium Environmentalism Sustainability Natural environment
MADE TO MEASURE GARMENTS- Project Report MARKETING MANAGEMENT Submitted By: Prachi Garg (12) Shinu Nair (48) PGDM-IB 2010-12 TABLE OF CONTENTS 1. INTRODUCTION………………………………………………………… 3 2. OBJECTIVE OF STUDY…………………………………………………... 6 3. REVIEW OF LITERATURE ……………………………………………….7 4. METHODOLOGY………………………………………………………….12 5. DATA ANALYSIS………………………………………………………….14 6. MARKETING PLAN………………………………………………………17 INTRODUCTION Technological advances during the past
Premium Customer Clothing Customer service