STARBUCKS Starbucks Corporation is an international coffee and coffeehouse chain based in Seattle‚ Washington. Starbucks is the largest coffeehouse company in the world‚with 17‚009 stores in 50 countries‚ including over 11‚000 in the United States‚ over 1‚000 in Canada‚ over 700 in the United Kingdom‚ and over 150 in Turkey. Starbucks sells drip brewed coffee‚ espresso-based hot drinks‚ other hot and cold drinks‚ coffee beans‚ salads‚ hot and cold sandwiches and panini‚ pastries‚ snacks‚ and items
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Name: Joyeta Samanta Date: September 3rd‚ 2013 Chapter 3 & Case: FORECASTING THE ADOPTION OF E-BOOKS Discussion Questions: Q1. Assume that you are making a prediction from the time e-books first became available (year 2000). Although early unit sales data for e-books are available‚ construct your forecast irrespective of these sales? The likelihood of purchase by a new adopter at time period t is p+(q/m)nt-1 //using bass model where the diffusion patterns are a function of size
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1. What market opportunity and challenges did Pepsi face in China? Opportunity: high potential development in food process industry; big and growing snake market. Challenges: underdeveloped agribusiness; traditional agriculture; importing potato and potato seeds are banned; underdeveloped infrastructure for logistics; 2. What supply chain challenge did the face? Enough replenishment of raw material‚ potato. Underdeveloped infrastructure for logistics. Not enough qualified supplier.
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During WWII Coke was able to establish itself in the European and Asian markets with the help of the government because it was being sold to the American troops in those regions Weaknesses: 1. Coke’s imagine could not compete with Pepsi’s “Pepsi Generation” campaign because it was perceived as being one of small town and outdated 2. Business relationships with bottlers have not been standardized 3. Carbonated drinks faced completion of “new age” drinks. Opportunities: 1. Quick
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SWOT Analysis PepsiCo Strengths • Branding - One of PepsiCo’s top brands is of course Pepsi‚ one of the most recognized brands of the world‚ ranked according to Interbrand. As of 2008 it ranked 26th amongst top 100 global brands. Pepsi generates more than $15‚000 million of annual sales. Pepsi is joined in broad recognition by such PepsiCo brands as Diet Pepsi‚ Gatorade Mountain Dew‚ Thirst Quencher‚ Lay’s Potato Chips‚ Lipton Teas (PepsiCo/Unilever Partnership)‚ Tropicana Beverages‚ Fritos
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Marketing strategies of Pepsi Eastern Europe‚ Mexico‚ china‚ Saudi Arabia and India markets have now become the hotspots for Pepsi as the increasing global advertising strategies are escalated. As such‚ Pepsi now operates in more than 190 countries and with 37% global market share. Pepsi recognizes the need to carefully integrate high standards in various processes of supply chain especially at the retail level. The company strives for excellence specifically for the products or brands as well as
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2014 Pepsi-Lipton Brisk CASE BRIEF JAY PAREEK 1482886 1 Problem Statement: In a strategic footstep to expand the market share in ready to drink tea market‚ Pepsi had decided to invest belligerently in its brand ‘Brisk’. The challenge that the top management of the company is facing is to choose a suitable advertisement media for Brisk i.e. Social media or TV based‚ that would help Pepsi-Lipton to: Reintroduce the brand Brisk Increase acquisition rate‚ and Build a loyal customer base
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CASE STUDY - PEPSI: PROMOTING NOTHING QUESTION 1: What markets should Pepsi target for Aquafina? Pepsi Cola and Coca-Cola have been competing with each other for many years through numerous taste tests and television ads. One of the ideas they came up with is water. In the early 1990s Evian and Perrier were the brands that dominated the niche and helped establish bottled spring water’s clean‚ healthy image. Pepsi first tried to attack this market with bottled and sparkling water but failed. In
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(Kwik Trend Analysis) Measure Value Future Period Forecast Error Measures 9. 1‚362‚143. Bias (Mean Error) -0.0156 10. 1‚455‚952. MAD (Mean Absolute Deviation) 50‚773.7969 11. 1‚549‚762. MSE (Mean Squared Error) 3‚498‚808‚832. 12. 1‚643‚572. Standard Error (denom=n-2=6) 68‚301.3828 13. 1‚737‚381. Regression line 14. 1‚831‚191. Demand (y) = 517857.2 15. 1‚925‚000. + 93‚809.5234 * Time (x) 16. 2‚018‚810. Statistics 17. 2‚112‚619. Correlation coefficient 0.9642 18. 2‚206‚429. Coefficient
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160 165 155 Y 12 18 20 15 25 30 35 20 25 10 Meaning of Regression and Correlation Differences 3 Formula/ Computation/ Solution to the problem 5 2 5 Briefly explain the methods and theories of Business forecasting. Meaning of Business
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