Forecasting Models: Associative and Time Series Forecasting involves using past data to generate a number‚ set of numbers‚ or scenario that corresponds to a future occurrence. It is absolutely essential to short-range and long-range planning. Time Series and Associative models are both quantitative forecast techniques are more objective than qualitative techniques such as the Delphi Technique and market research. Time Series Models Based on the assumption that history will repeat itself‚
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I. PEPSI CORPORATION HISTORY The Pepsi-Cola story began in a drugstore in New Bern‚ North Carolina‚ USA in 1896. Caleb Davis Bradham‚ a pharmacist‚ owned a drugstore named Bradham Drug Company in downtown New Bern. Like many of the drug stores at the time‚ Bradham’s store also housed a soda fountain. Here‚ Bradham offered his own soda concoctions which attracted most of the small-town folks. On August 28‚ 1898‚ Bradham invented a new recipe‚ blending kola nut extract‚ vanilla and “rare oils.”
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CONTENTS Introduction ................................................................................................................................... 1 Coca Cola versus Pepsi Cola – The History.................................................................................. 2 Examples of Coca Cola vs Pepsi De-Positioning .......................................................................... 3 Critical Analysis .............................................................................
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Choose one of the forecasting methods and explain the rationale behind using it in real life. I would choose to use the exponential smoothing forecast method. Exponential smoothing method is an average method that reacts more strongly to recent changes in demand than to more distant past data. Using this data will show how the forecast will react more strongly to immediate changes in the data. This is good to examine when dealing with seasonal patterns and trends that may be taking place. I would
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The current demand forecasting method is based on qualitative techniques more than quantitative ones. If the forecast is not accurate‚ the company would carry both inventory and stock out costs. It might lose customers due to shortage of supply or carry additional holding costs due to excess production. If the actual demand doesn’t match the forecast ones‚ and the forecast was too high‚ this will result in high inventories‚ obsolescence‚ asset disposals‚ and increased carrying costs. When a forecast
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REPORT ON RURAL MARKETING [PEPSICO V/S COCA COLA] GROUP-1 MANSI GEHLOT(6103) KRITI KANSAL(6136) ARPIT MITTAL(6114) UTSAV MAGGU(6127) KRITESH KUMAR(6207) RURAL MARKETING - INDIAN PRESPECTIVE The Indian rural market with its vast size offers great opportunities to the marketers. Two-third s of the Indian consumers reside in rural areas and almost 1/2 of the national income is generated here in these areas. It is thus
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Quantitative Methods BITS Pilani Pilani Campus Course handout BITS Pilani Pilani Campus Session-1 Instructor Details Dr. Remica Aggarwal 1214 C ; FD-1 Department of Management Email: remica_or@rediffmail.com Mobile: 09772054839 BITS Pilani‚ Pilani Campus Course Details • • • • • • • Management Science Use of QM/QA Modelling Techniques Data Analysis Techniques MS Excel QM for Windows Test BITS Pilani‚ Pilani Campus Quantitative Methods • • • • • • • Operations
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Case2: Pepsi The Pepsi cola company had the idea of offering a Harrier jump jet as a joke promotion. The advertisement was first shown in the Seattle area in the US. It showed a teenager modeling some merchandise available as part of the Pepsi Stuff Promotion. At the end a Harrier jet landed outside the school and the boy came out of the cockpit saying‚ “It sure beats taking the bus to school”. The promotion rules allowed customers to save up Pepsi Stuff points by collecting labels from Pepsi drinks
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INTRODUCTION PEPSI- Pepsi Cola is a carbonated beverage that is produced and manufactured by PepsiCo. It is sold in stores‚ restaurants and from vending machines. The drink was first made in the 1890s by pharmacist Caleb Bradham in New Bern‚ North Carolina. The brand was trademarked on June 16‚ 1903. There have been many Pepsi variants produced over the years‚ including Diet Pepsi‚ Crystal Pepsi‚ Pepsi Twist‚ Pepsi Max‚ Pepsi Samba‚ Pepsi Blue‚ Pepsi Gold‚ Pepsi Holiday Spice‚ Pepsi Jazz‚ Pepsi X (available
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Budgeting and Forecasting 278 Midterm 2014 (TCO 1) The type of budget that is updated on a regular basis is known as a _____. Student Answer: continuous budget revised budget updated budget flexible budget TCO 2) The quantitative forecasting method that uses actual sales from recent time periods to predict future sales‚ assuming each period has equal influence on the prediction of future sales‚ is the _____. Student Answer: moving average model weighted moving average
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