PepsiCo‚ Inc. is one of the most successful consumer products companies in the world‚ with 2000 revenues of over $20 billion and 125‚000 employees. The company consists of: Frito-Lay Company‚ the largest manufacturer and distributor of snack chips; Pepsi-Cola Company‚ the second largest soft drink business and Tropicana Products‚ the largest marketer and producer of branded juice. PepsiCo brands are among the best known and most respected in the world and are available in about 190 countries and territories
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com/soft-drinks-in-egypt/report http://www.ehow.com/about_5394696_plastic-bottle-vs-aluminum-can.html#ixzz2AgNC7fxn http://www.marketingteacher.com/swot/pepsi-swot.html# http://www.jasonestevens.com/wp-content/uploads/2012/01/PepsiCo-International_Marketing_Report. pdf http://stepheny.hubpages.com/hub/pepsi-swot-analysis-with-other-soft-drinks http://mba-posts.blogspot.com/2012/06/swot-analysis-of-pepsi-company.html http://jdbrady.wordpress.com/2010/07/23/my-pepsico-swot-analysis/ http://finance.yahoo.com/q/co?s=PEP+Competitors
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Pepsi vs Coca Cola For more than a century‚ Coca Cola and PepsiCo have been the major competitors within the soft drink market. By employing various advertising tactics‚ strategies such as blind taste tests‚ and reward initiatives for the consumer‚ they have grown to become oligopolistic rivals. In the soft-drink business‚ “The Coca-Cola Company” and “PepsiCo‚ Incorporated” hold most of the market shares in virtually every region of the world. They have brands that the consumers want‚ whether it
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last rajah : Ratan Tata and Tata’s global expansion [eReserve] McGraw-Hill Irwin‚ c2009 Access Online The last rajah : Ratan Tata and Tata’s global expansion [eReserve] .pdf 1.25mb Location Call Number Status (About status) eReserve Note Source: p.372-376 in Luthans‚ F. and Don‚ J.P. (2009) International management : culture‚ strategy‚ and behavior‚ 7th ed ISBN: 9780073381190 Other Author Other Title Doh‚ Jonathan P International management : culture‚ strategy‚ and behavior The Last Rajah:
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PEPSI COMPANY | | Type | Cola | Manufacturer | PepsiCo. | Country of origin | United States | Introduced | 1898 (as Brad’s Drink) June 16‚ 1903 (as Pepsi-Cola) 1961 (as Pepsi) | Related products | Coca-Cola Fanta Dr Pepper Sprite (soft drink) Irn Bru Cola Turka Big Cola | Website | http://pepsi.com/ | Pepsi is a soft drink produced and manufactured by PepsiCo. It is sold in many places such as retail stores‚ restaurants‚ schools‚ cinemas and from vending machines. The drink was first made
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Coursework Header Sheet199051-12 | | Course | BUSI1271: Global Strategy: Analysis & Pr | Course School/Level | BU/PG | Coursework | Individual Report | Assessment Weight | 70.00% | Tutor | VJ Torlo | Submission Deadline | 11/12/2012 | Coursework is receipted on the understanding that it is the student ’s own work and that it has not‚ in whole or part‚ been presented elsewhere for assessment. Where material has been used from other sources it has been properly acknowledged
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10/Oct/2012 Author: Bin Liu | ID #: U1037223 | Assignment # 2 | A Completed Analysis of Marketing Plan for Pepsi New Zealand | Executive Summary This paper presents a completed marketing plan/analysis for Pepsi in order to assist it regain its “second leader” position in the soft drink market in New Zealand. The first half of this paper shows the situation analysis of Pepsi. In particular‚ the internal analysis focuses on the power of suppliers‚ buyers‚ new entrants‚ and product substitutes
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The History of Pepsi-Cola Caleb D. Bradham was born in Chinquapin‚ North Carolina in 1866 to a well-to-do family. Caleb was a very well liked young man who was not only very smart‚ but very popular as well. He seemed to be destined for great things in life. Caleb wanted to become a doctor and after graduating the University of North Carolina he entered medical school at the University of Maryland. However‚ in his second year of medical school his father’s business failed. Caleb had to quit school
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and Pepsi have been battling each other for more than a century. It’s a legendary brand rivalry. The saga began in 1886‚ when John S. Pemberton developed the original recipe for Coke and Pepsi-Cola was created 13 years later by pharmacist Caleb Bradham and the war still continues . Pepsi has launched Pepsi Raw‚ a new premium Pepsi cola‚ which is made using ingredients from natural sources. Launching first in the UK‚ it is the most significant innovation from Pepsi since the launch of Pepsi Max
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mock their rivals’ products by displaying comparative ads just to be number one. Pepsi and Bench are two of the brands that used these strategies in advertising to help them grow in the business world. They worked hard and intelligently advertised their products through the use of other advertising strategies to get to where they are now. Companies in the Philippines should adapt the advertising strategies of Pepsi and Bench to help them grow into iconic brands. In 1894‚ Caleb Bradham‚ a pharmacist
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