Executive Summary The soft drink industry in India has two major players‚ Pepsi and Coke. Besides these there are some local players at different market‚ operating with different market share. But they are not a big threat to the market share of either Pepsi or Coke. However as of now the two big names in cola industry are only two top U.S. players Pepsi and Coke and the fight for acquiring the market is always going between these two players and the Cola industry has along seen a COLD WAR
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Four lessons for long-term success When considering a new market or brand‚ it pays to take the longer view. A fast-growing Asian fashion retailer shares his strategy. Why does it pay to take the long-term view in developing new markets? Douglas Benjamin‚ CEO of FJ Benjamin (Singapore) and executive director of FJ Benjamin Holdings‚ discuss some of the company’s long-term investment views when considering a new market or brand. The fashion retail company has more than 170 stores and hundreds more
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Psychology Report The effect of caffeine on long-term memory Introduction: What is caffeine? Caffeine is one of the commonly consumed or most ingested stimulant or psychoactive substance in the world‚ known for it’s effect on vigilance and alertness level (A. Smith‚ 2002) or at least perceived to jolt our tired brains‚ when consumed in normal or moderate quantity. Caffeine is available to us from various sources like coffee‚ tea‚ cocoa‚ soft drinks and other such products. Caffeine is basically
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different models for hospitals‚ long term care‚ and mental health is due to the variation of healthcare needs for individual patients. To my understanding the expectations of consumers‚ providers‚ and payers have also changed dramatically over the years with the anticipation of more effective interventions at more efficient and competitive pricing (Williams & Torrens‚ 2008). The expectations of those who need hospital care are typically different from those in long term care facilities just as the needs
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1990 Pepsi Ad: The choice of a new generation Pepsi has always been known for creating daring and unique advertisements. It is one of the most competitive carbonated beverage makers founded in 1898 by Caleb Bradham. From the beginning Pepsi has always tried to be two steps ahead of the times with their ads. With the 1990 Pepsi Pop Art Ad it creates a vivid take on its cans. This was the beginning of a new decade and new ideas had to come into play. Times were changing so companies had to be able
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different brands names. INTRODUCTION Pepsi is an American multinational food and beverage corporation headquartered in purchase ‚ New york ‚ United States ‚ with interests in the manufacturing ‚ marketing and distribution of grain-based snack foods ‚ beverages ‚ and other products . Pepsi Co. was formed in 1965 with the merger of the pepsi - cola company and Frito – Lay ‚pepsi co has since expanded from its namesake product pepsi to a broader range of food and beverage brands ‚ the
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I-INTRODUCTION INTRODUCTION TO THE STUDY:The main aim of the study conducted at South Indian Bank on credit appraisal of term loans was to get an idea on the various procedures followed by the banks for the sanctioning of the Term loans. The study was also aimed to know about the various criteria of the banks in order to assess the Term loan finance of the applicants who approach the banks. Credit appraisal means an investigation/assessment done by the bank prior before providing any loans
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Coke and Pepsi Coke and Pepsi are both two big companies in the world which are known by cola. Pepsi is the biggest competitor of coke. The Coca-Cola Company is the world’s largest manufacturer‚ distributor and beverage company.(No author‚ 2009-6-26) Pepsi company is also a transnational corporation with long history. Each of them has big market in the world. However‚ a comparison of Pepsi and Coke reveals several similarities but a great number of differences. Coke and Pepsi are similar
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percent. In 2010 they stepped up their investments in brand building‚ research and development‚ emerging markets infrastructure and their people. Brand building - they have a total of 19 brands; up from just 11 in 2000. Some of the brands include: Pepsi-Cola brands‚ Frito-Lay brands‚ Gatorade brands‚ Tropicana brands‚ and Quaker brands. Research and development – they increased investments in sweetener technologies‚ next-generation processing and packaging and nutrition products. Emerging markets
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Management of long term conditions This assignment will reflect on an aspect of care in the management of asthma as a long term condition in the primary care setting. It will specifically focus on patient compliance and how it affects good asthma control. A case study of a 22 year old female patient who suffers from asthma will be used to explore the significance of compliance in the management of asthma and the benefits it can have to patient outcomes. The discussion will include areas relating
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