Type: Article Subject Terms: PRODUCT launches MARKETING strategy NEW product development PEPSICO Inc. -- Marketing SOFT drinks -- Marketing COLA drinks Abstract: The article considers the product launch of the Pepsi Next brand soft drink by beverage industry firm PepsiCo scheduled for the summer of 2011. The soft drink is a so-called mid-calorie soft drink sweetened with a blend of high-fructose corn syrup and artificial sweetener. The launch is considered in terms of PepsiCo’s attempts to
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direct and indirect employment 1‚50‚000people (including suppliers and distributors) BEVERAGES Pepsi‚ 7UP‚ Mirinda‚Mt. Dew and DietPepsi HYDRATINGAND NUTRITIONAL BEVERAGES Aquafina ISOTONIC SPORTS DRINKS Gatorade JUICE BASED DRINKS Tropicana100%‚ Tropicana Nectars‚Tropicana Twisters and Slice LOCAL BRANDS Lehar Evervess Soda and DukesLemonade Manufacturer Sponsored Retail Franchisee Pepsi Co licenses bottlers in various markets that buy its syrup concentrate. These bottlers then
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------------------------------------------------- 1.0 Introduction Pepsi was first introduced as "Brad ’s Drink" in New Bern‚ North Carolina‚ United States‚ in 1898 by Caleb Bradham‚ who made it at his home where the drink was sold. It was later labeled Pepsi Cola‚ named after the digestive enzyme pepsin and kola nuts used in the recipe. Bradham sought to create a fountain drink that was delicious and would aid in digestion and boost energy. In 1903‚ Bradham moved the bottling of Pepsi-Cola from his drugstore to a rented warehouse
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The story of PEPSI In 1899‚ pharmacist Celeb Bradham started the company known as „Brad’s drink” in New Jersey. He discovered new drink in his pharmacy and decides to launch it in the market. At this time‚ he had no registered brand name‚ which turned out to be positive‚ as he soon realized that his company needs another name In 1902 the brand name was registered‚ one year after incorporating „Pepsi Cola Company”. In 1905 Pepsi had first logo change. Than it has been changing several times
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5. How attractive to PepsiCo is the proposal to buy 30% of Deltex for 1.1B pesos (US$360M)? Based on the information in the case‚ Pepsi could invest US$360 million in exchange for 30% equity of Deltex. So we have to calculate the value of 30% equity of Deltex. First‚ we calculated the discount factor by using average unlevered beta of US independent bottlers‚ US 10 year Treasury bond as risk free rate and assuming market risk premium 10%. We came up with 9.83% of WACC. Next‚ we calculated Deltex
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World War. The causes are much more complex than those of the Second World War and include short‚ intermediate and long term factors that all ended to cause the July Days in 1914. These factors include militarism‚ nationalism‚ imperialism‚ the alliance system‚ and industrialization as the long term causes. The intermediate causes included the crises in the Balkans and the short-term trigger for the war was the assassination of the Archduke Franz Ferdinand in the Sarajevo‚ the heir to the throne of
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This paper is on the The Long Term Causes of the French Revolution. It will explain events that leaded up to the revolution and how they occured and caused the great revolution to happen. Louis XVI‚ who was of the royal house of Bourban‚ became the absolute monarch of France when his grand father Louis XV died. When Louis the XVI became king‚ France was having a lot of problems‚ and was changing very fast. So France needed a strong leader to make wise decisons and to deal with problems with
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Transcom Beverage Ltd | The production of Pepsi | Assignment on Production and Operations Management | | | 7/28/2012 | | Submittted to: Ishfaque Hossain Lecturer School of Business North South University ------------------------------------------------- Submitted By: Muhammad Mufrad MAHMUD (ID-0910645630) Sarah TABASSUM (ID-0910888030) sugandha saha (Id-082276030) md. rezaul karim (id-0920117030) md. zia uddin (Id-0910260030) farhana rahman (ID-0910229530) Acknowledgement
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WO R K I N G PA P E R S E R I E S N O. 3 5 9 / M AY 2 0 0 4 THE LONGER TERM REFINANCING OPERATIONS OF THE ECB by Tobias Linzert‚ Dieter Nautz and Ulrich Bindseil WO R K I N G PA P E R S E R I E S N O. 3 5 9 / M AY 2 0 0 4 THE LONGER TERM REFINANCING OPERATIONS OF THE ECB 1 by Tobias Linzert 2‚ Dieter Nautz 3 and Ulrich Bindseil 4 In 2004 all publications will carry a motif taken from the €100 banknote. This paper can be downloaded without charge from http://www
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Goal‚ Goals‚ Goals‚ Darrah White 07/28/2013 1. What steps does your textbook’s author recommend for achieving your short term goals? The textbook’s author recommends achieving short term goals should have two steps. First identify your short term goals‚ decide each goals importance at this current time‚ then pick the goal that is most crucial to achieve at this time. Secondly‚ list all the necessary steps it will take to achieve this goal‚ then determine
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