Pepsi has used celebrity branding to build upon the Pepsi brand. The 1980s brought in celebrity endorsers like Tina Turner‚ Michael J. Fox‚ Gloria Estefan‚ and David Bowie. By far its biggest celebrity endorser in this time period was Michael Jackson. The singer and PepsiCo struck a $5 million partnership that linked the two together for the rest of the 1980s. With Jackson as its prime celebrity endorser‚ PepsiCo was able to set itself up as the hip‚ trendy drink for the new generation. Pepsi’s celebrity
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Cover page Content Page List of References 1: INTRODUCTION Coca-Cola and Pepsi have been battling each other for more than a century. It’s a legendary brand rivalry. The saga began in 1886‚ when John S. Pemberton developed the original recipe for Coke and Pepsi-Cola was created 13 years later by pharmacist Caleb Bradham and the war still continues . Pepsi has launched Pepsi Raw‚ a new premium Pepsi cola‚ which is made using ingredients from natural sources. Launching first
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Paragraphs 1. Are paragraphs really necessary? Task 1 Read through the following un-paragraphed text entitled ’Coping with examination stress’ in Macqueen‚ C (1998) Getting Ahead in Tertiary Study: A Practical Guide for Business‚ Social Science and Arts Students Sydney: UNSW Press p.4 Examination stress is most effectively managed through good preparation. If you allocate your preparation time so that you also maintain a healthy lifestyle‚ then your stress levels should be minimal. Remember
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Strategic issue Maintain competitive focus‚ while splitting PepsiCo and creating governance for the new Pepsi Bottling Group. Internal Analysis Pepsi was invented in 1893‚ establishing a franchise bottling system of 270 bottlers by 1910. Pepsi struggled in its early years declaring bankruptcy twice. The 1970’s and early 80’s‚ Pepsi surpassed Coke for the first time. Bottling was a capital-intensive business and involved highly specialized production lines. Bottling and canning could cost between
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PARAGRAPH ORGANISATION A. Topic sentence The topic sentence is the most important sentence in a paragraph because it contains the main idea of the paragraph. The topic sentence is usually the first sentence in the paragraph. It tells the topic sentence has two parts: the topic and the controlling idea. The topic is the subject of your paragraph. e.g. Cigarette smoking is harmful for heart and lungs. Topic: cigarette smoking Exercise 1: Circle the topics in these sentences. Fast food
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In favour of Pepsi: 1st advert: Coke vs Pepsi Two delivery drivers for Pepsi and coke are sat at a diner and ask for a Pepsi and coke‚ they are both working late to make some extra money and have a joke and laugh together after liking a song that was playing‚ they offer each other their drinks but when the coca cola driver drinks the Pepsi he has a drink but doesn’t give it back‚ the camera shows the outside of the diner and shows windows smashing‚ they’re having a fight or disagreement. I didn’t
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Pepsi vs Coca Cola For more than a century‚ Coca Cola and PepsiCo have been the major competitors within the soft drink market. By employing various advertising tactics‚ strategies such as blind taste tests‚ and reward initiatives for the consumer‚ they have grown to become oligopolistic rivals. In the soft-drink business‚ “The Coca-Cola Company” and “PepsiCo‚ Incorporated” hold most of the market shares in virtually every region of the world. They have brands that the consumers want‚ whether it
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1. Consider PepsiCo’s advertising throughout its history. Identify as many commonalities as possible across its various ad campaigns: a. Some of the earlier slogans have the commonality that you get more bang for your buck‚ that when you buy Pepsi you get more of flavor‚ amount and/or whatever than the competition offers. Pepsi is for everyone and that Pepsi alone can refresh or change the world. Many slogans have to deal with being young as well as being in the future. Most of the slogans indicate
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Five Paragraph Essay Outline Teachers can use these steps to teach students how to write a great five paragraph essay by using outlines and properly organizing thoughts‚ topics‚ and details. These directions are written for students to follow when choosing a topic‚ creating a basic outline‚ and writing the essay. Read more: http://www.brighthub.com/education/k-12/articles/2999.aspx#ixzz0lQaL6vBg Step 1 - Choose a Good Topic When writing an essay‚ it is important to choose a topic that
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10/Oct/2012 Author: Bin Liu | ID #: U1037223 | Assignment # 2 | A Completed Analysis of Marketing Plan for Pepsi New Zealand | Executive Summary This paper presents a completed marketing plan/analysis for Pepsi in order to assist it regain its “second leader” position in the soft drink market in New Zealand. The first half of this paper shows the situation analysis of Pepsi. In particular‚ the internal analysis focuses on the power of suppliers‚ buyers‚ new entrants‚ and product substitutes
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