percentage. The appearance‚ smell and taste of the production are suspended and the correcting measures are taken also as to sent right the bottling process. The main objective of the study is to find out the strength and weakness of the Pepsi in visakhapatnam zone when compared to the Coca-cola‚ that is mainly in the three places in Srikakulam district i.e. Srikakulam‚ Narasannapeta‚ and Amadalavalasa .Consulting almost all the outlets in these three areas‚ which are selling the soft drinks
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Pepsi Company Acknowledgment……………………………………………………..…( 3 ) Executive abstract……………………………………………..…...…..( 4 ) Introduction ………………………………………………………..…..…( 5 ) Environmental Background ………………………..……….…….( 5 - 6 ) Organizational Analysis……………………………………………( 7-10 ) Problem identification And solution ……………………….….( 11-12 ) Charts related to Pepsi Company ……………………………...( 12-14 ) Summary ………………………………………………………………..( 15-16 ) Reference
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Analysis of Pepsi Refresh Project PR campaign (R.O.P.E. Format) Case Study #1 Pepsi Refresh Project In today’s generation Y age so many Americans and world citizens use social media. Facebook‚ Twitter‚ online blogs and photo and video sharing sites like Youtube are being accessed by a wide variety of publics. It makes sense that to run a successful PR and marketing campaign these social media sites be used to promote and spread the missions and objectives of the campaign
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The Pepsi Refresh Project: A Thirst for Change 1. Should the Pepsi brand team continue to fund Pepsi Refresh Project in 2011? Pepsi brand team should keep this Refresh project for maintaining and strengthen Pepsi’s brand position in soda market. The Pepsi Refresh Project is a first-of-its-kind initiative‚ positioning as a consumer brand‚ and directly respond to the evolving needs of consumers and their preferred methods of communication such as facebook‚ twitter‚ blog‚
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1. Why do companies like PEPSI need to globalize? What are the various ways in which foreign companies can enter a foreign market? What hurdles and problems did Pepsi face when it tried to enter India during the 1980s? Companies like Pepsi need to be global for the following: * Expand Sales- Increase the market for their production by tapping potential new countries * Minimize Risks- Globalization and International trade also helps in minimizing risks. * To leverage on technology
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Decision Support Systems 31 Ž2001. 127–137 www.elsevier.comrlocaterdsw Knowledge management and data mining for marketing Michael J. Shaw a‚b‚c‚) ‚ Chandrasekar Subramaniam a ‚ Gek Woo Tan a ‚ Michael E. Welge b c Department of Business Administration‚ UniÕersity of Illinois at Urbana-Champaign‚ Urbana‚ IL‚ USA National Center for Supercomputing Applications (NCSA)‚ UniÕersity of Illinois at Urbana-Champaign‚ Urbana‚ IL‚ USA Beckman Institute‚ UniÕersity of Illinois at Urbana-Champaign‚ Room
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major strength of the company if it sustained by the company. The product quality has improved due to upgraded quality of packaging and the ameliorated liquid in comparison to its competitors. Consistency in the performance will leads to the quality management. Coca Cola Company manages its quality throughout the world very well. Training and Development Company provides its employees training which helps them to cope up with existing needs as well as focuses on employees’ development programs which
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aligned with competitive goals. A learning organization generates knowledge and learning faster
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Knowledge Management Models Knowledge management literature is plentiful with different understandings of knowledge‚ information and data‚ as ideas and thoughts. As a result many organizations experience lots of expenses on knowledge management technologies‚ which hardly deliver with the expected outcome (Davenport‚ and Prusak‚ 1998). For further explanation‚ Argote et al.‚ (2003) tried to organize Knowledge Management literature by separating it into two parts: Knowledge Management context and
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Textbook Summary and Comments Summary of the book: Knowledge Management in Organizations by Donald Hislop The book‚ Knowledge Management in Organizations by Donald Hislop explains the area of knowledge management based on comprehensive and articulate overview of most of the organizational issues present today. The author is able to present a broad and multidisciplinary perspective embracing strategy‚ structure‚ systems‚ and HRM by incorporating through the sixteen chapters a wide range of learning
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