“The Pepsi Refresh Project: Viral Marketing” Frederick Thomas Business 508 Summer 2012 • Dr. Lisa Toson “The Pepsi Refresh Project: Viral Marketing” 1 Introduction; Purpose: Pepsi way of using another avenue in selling their brand product to the public. The Pepsi Refresh Project obligated to make $20M in grants toward social innovation projects selected
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first two of these articles (see the November 1996 and 1997 issues of Training & Development) are longstanding and not likely to change in the near term. Four particularly noteworthy demand-side developments are the growing effort given to managing knowledge‚ the integration of learning and communication functions‚ a resurgence of interest in leadership development and executive coaching‚ and the intensifying requirement among employees that career development become an integral part of their employment
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Marketing Strategy Analysis of Coca-Cola and Pepsi Cola Two famous beverage companies exist in the market today‚ Coca-Cola and Pepsi Cola. Each competes intensely to distribute their beverage and food products to a global market for higher profits for the last several generations. In the free market‚ it can be difficult to determine which company uses the best practices in their marketing strategy as both use similar strategies to expand their local and global markets. In this paper the subjects
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A SUMMER TRAINING PROJECT REPORT ON “ANALYSIS OF ANTI PEPSI BEHAVIOUR OF RETAIL OUTLETS” SUBMITED TOWARDS PARTIAL FULFILMENT OF POST GRADUATE DIPLOMA IN MANAGEMENT SUBMITTED BY- PRADEEP PANKAJ SINGH PGDM(2008-10) ENROLMENT NO-2029742128. FACULTY GUIDE INDUSTRY GUIDE MR. VISHAL AGGARWAL MR. RAVEND BIJLANI ASSOCIATE PROFESSOR
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IMPORTANCE OF PROJECT MANAGEMENT KNOWLEDGE AREAS DEPARTMENT OF OPERATIONS MANAGEMENT FACULTY OF MANAGEMENTSCIENCES TSHWANE UNIVERSITY OF TECHNOLOGY SOUTH AFRICA ABSTRACT This paper reflects on the application of the nine knowledge areas of Project Management. How relevant‚ effective and efficient are the knowledge areas in address the challenges faced by project implementation in modern project undertakings. The knowledge areas are defined in relation to the project world. Literature review
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Strategic Management Name of program/course Master of Information Technology Management‚ course IT Strategic Management. Learning objectives: 1. Define various strategic vocabulary such as Business Model‚ Balanced Scorecards‚ CSF‚ Five Forces Framework‚ Learning Organization‚ Market Segmentation‚ PESTEL‚ Product Development‚ SWOT‚ Value Chain . 2. Understand the strategic management process: positioning‚ choice‚ action. 3. Apply the methods and techniques of Strategic Management in the
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PEPSI: REFRESH EVERYTHING CAMPAGIN By: Lorraine Reynolds March 12th 2015 GSCBC21: Effectve PR Professor Jonas LJUNGGREN PEPSI: REFRESH EVERYTHING CAMPAGIN The Pepsi Refresh Project (PRP) was a new campaign launched by Pepsi Co. It was a campaign where Pepsi asked consumers to come up with different ideas on how to improve aspects of their local communities based on four categories – arts‚ music‚ education and communities. There was also an extra Pepsi Challenge where they would post a question
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A SUMMER TRAINING PROJECT REPORT ON “A COMPARITIVE SURVEY OF PEPSI DEALERS IN RESPECT TO OTHER BRAND DEALERS IN ALLAHABAD AT Submitted to UTTAR PRADESH TECHNICAL UNIVERSITY In partial fulfillment of the requirement For the award of the degree of MASTER’S OF BUSINESS ADMINISTRATION SESSION (2009-2011) UNDER GUIDANCE OF: - SUBMITTED BY:- PROF. PALAVY KAUR PANKAJ JHA
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SEMESTERS-3 FEATURES OF KNOWLEDGE MANAGEMENT NAME: BRINDA.PANCHAL CLASS: SYBCOM DIV: D ROLL NO: 79 INTRODUCTION Knowledge Management (KM) refers to a multi-disciplined approach to achieving organizational objectives by making the best use of knowledge. KM focuses on processes
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Management Information Systems‚ Cdn. 6e (Laudon et al.) Chapter 11 Managing Knowledge 1) Wisdom is thought to be the collective and individual experience of applying knowledge to the solution of problems. Answer: TRUE Diff: 2 Type: TF Page Ref: 350 AACSB: Reflective thinking skills CASE: Content A-level Heading: 11.1 The Knowledge Management Landscape 2) Wisdom management refers to the set of business processes developed in an organization to create‚ store‚ transfer‚ and apply knowledge
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