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    Lays Brand

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    Purchase‚ New York‚ United States‚ with interests in the manufacturing‚ marketing and distribution of grain-based snack foods‚ beverages‚ and other products. PepsiCo was formed in 1965 with the merger of the Pepsi-Cola Company and Frito-Lay‚ Inc. PepsiCo has since expanded from its namesake product Pepsi to a broader range of food and beverage brands‚ the largest of which include an acquisition of Tropicana in 1998 and a merger with Quaker Oats in 2001—which added the Gatorade brand to its portfolio. As

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    started operations in the country and after the liberalization of the Indian economy. Finally‚ the case takes a look at the contract farming initiatives undertaken by Pepsi since the 1990s and seeks to critically analyze the strategies used by the company to enter India. Your Analysis should include discussion of the following: � Was Pepsi really interested in the betterment of Punjab‚ its farmers and its people? � Did the company take undue advantage of the liberalization of the Indian economy by

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    Internal External

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    of fact‚ PepsiCo switches to non-cola products such as bottle-water‚ ready-to-drink tea and sports drinks. In turn‚ bottled water gained the market share up to 12.8% in unit sales. 2-Internal Analysis of Coke and Pepsi (Appendix A) In this session‚ we would analyze Coke and Pepsi internally using SWOT analysis. SWOT is the short form of Strengths‚ Weaknesses‚ Opportunities and Threats. In Appendix A‚ we can see that the major strength for Coke is its name value. Coke is the World’s leading brand

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    Pestle Analysis

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    Baksa Gergely Csaba Brian Fellers Iulian Ion Tamas Orbán company background • Pepsi-Cola Company was founded in 1898 • Today‚ PepsiCo is a world leader in convenient • • • • snacks‚ foods and beverages Revenues of more than $43 billion Over 198‚000 employees Merged with PepsiAmericas and Pepsi Bottling Group in 2009 Major brands among others: • Pepsi‚ Tropicana‚ Mountain Dew‚ Dole‚ Lipton‚ Starbucks‚ 7UP‚ Lay’s‚ Doritos‚ Gatorade‚ etc. political factors • Competitive

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    of Pepsi-Cola and Frito-Lay. Tropicana was acquired in 1998. In 2001‚ PepsiCo merged with the Quaker Oats Company‚ creating the world’s fifth-largest food and Beverage Company. Today PepsiCo is a world leader in convenient snacks‚ foods and beverages with revenues of more than $60 billion and over 285‚000 employees. With headquarters in Purchase‚ New York‚ the company consists of Frito-Lay North America‚ PepsiCo Beverages North America‚ PepsiCo International‚ Quaker Foods North America‚ Pepsi-Cola

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    PepsiCo‚ Inc. is one of the most successful consumer products companies in the world‚ with 2000 revenues of over $20 billion and 125‚000 employees. The company consists of: Frito-Lay Company‚ the largest manufacturer and distributor of snack chips; Pepsi-Cola Company‚ the second largest soft drink business and Tropicana Products‚ the largest marketer and producer of branded juice. PepsiCo brands are among the best known and most respected in the world and are available in about 190 countries and territories

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    7up Brand Equity

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    stewardship‚ activities to benefit society‚ and a commitment to build shareholder value by making PepsiCo a truly sustainable company (2011). Pepsi Co offers a variety of products: 1-Carbonated Soft drinks: Pepsi (product line) Diet Pepsi (product item) Miranda 7up Mountain Dew Shani 2-Non-Carbonated Soft drinks: Tropicana Lipton Ice Tea H2O Barrio Fruitz 3- Bottled Water: Aquafina 4-Sports DRINK: Gatorade 5-Snaks: Lays Cheetos / Tasali

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    Executive Summary PepsiCo Inc. is an American multinational food‚ snack‚ and beverage corporation that divided its products into five categories: Pepsi-Cola‚ Frito-Lay‚ Tropicana‚ Quaker‚ and Gatorade‚ and each category have plenty of brands. In fact‚ according to PepsiCo’s official website‚ PepsiCo leads food and beverage leader portfolio that includes 22 brands. The company reported sales of $510 million and has 19‚000 employees (http://en.wikipedia.org/wiki/PepsiCo). Moreover‚ the company employed

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    NESTEA Marketing research

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    Nestlé and distributed by Nestlé company’s beverage department in the United States and by Beverage Partners Worldwide (BPW)‚ a joint venture between The Coca-Cola Company and Nestlé‚ in the rest of the world. It competes with Unilever/PepsiCo’s Lipton Iced Tea (the main competitor). It provides a variety of tea products‚ in regular and diet forms‚ including liquid and powdered tea concentrates‚ refrigeratable teas‚ and ready-to-drink bottles. RTD Tea market picture in Egypt:

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    Swot Analysis of Pepsico

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    organizations working to address sustainability efforts Near East brand launches two new products—Pearled Couscous side dish and Near East Gourmet Meal Kits SoBe Lifewater introduces two new zero-calorie flavors – Acai Fruit Punch and Mango Melon Pepsi celebrates its 75th anniversary in Canada PepsiCo honored with ’Respect Award ’ for its commitment to diversity by the Gay‚ Lesbian and Straight Education Network (GLSEN) PepsiCo-Almarai joint ventures acquires stake in Jordanian dairy company

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