Rural shop audit – A study on FMCG brands sold in rural shops in Tamil Nadu K Arul Rajan Gone were the days when a rural consumer went to a nearby city to buy “Branded” products and services. The impact of globalization has made significant change in the rural markets and is felt as much as in urban. Trends indicate that the rural markets are coming up in a big way and growing twice as fast as the urban‚ witnessing a rise in sales. Today‚ rural markets are critical for every marketer
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billion more people enter this world and many aspire to increase their living standards. 1 No The changes happening at Lipton‚ Unilever’s €3.5 billion tea brand‚ were an important cornerstone of Unilever’s plan. For over five years‚ Michiel Leijnse‚ the global brand director for Lipton Tea‚ and the Unilever Procurement team had led the transformation of the Lipton brand and its supply chain towards a goal of 100% sustainable sourcing. Approximately 25% of all Unilever tea now came from
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Executive summary Pepsi Co is engaged in manufacturing‚ marketing and distribution of food and beverages which includes carbonated‚ non carbonated drinks‚ snacks and grains. Its main competencies are its marketing and distribution network‚ it does not believe in competing with its competitors but rather defines its own market by selecting their own target audience. It has formulated it strategy in reference to its external environment and internal capabilities. The company selects is own internal
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consumption consistently 702-442 Cola Wars Continue: Coke and P In the late 1990s‚ Pepsi moved even further away from head-to-head competition and instead concentrated on emerging markets that were still up for grabs. “We kept beating our heads in nternationally and its operating profit from overseas was up 37%. Market share gains were reported in most of Pepsi-Cola International’s top 25 markets‚ including increases of 10% in India‚ 16% in China‚ and more than 100% in Russia. By 2000
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A: Value proposition of Lipton Yellow Label Lipton: Drink Positive Lipton offers its consumers‚ the best taste to go with unmatchable quality with a variety of flavors in tea for them to feel good about themselves and the people around them so it helps people stay connected. Lipton offers an option to tea lovers to enjoy their favorite drink in an exciting and refreshing way. It follows a ‘more for more principle’‚ comparing it to the industry that it belongs to‚ Lipton is a bit more expensive
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youngest populations in the world with very high aspiration Example of How have companies responded to the changing environment? * Young group attracted competitors in the area of motor bikes‚ readymade garments‚ mobile phones ‚soft drinks(coke‚pepsi‚gatorrade‚red bull)‚ fast food chains (mc Donald‚ kfc‚dominos) * 50% population is woman and their traditional roles have also changed‚ most women are self-confident and also educated and empowered. This shift has resulted in a whole range of new
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A LEADER REPORT ON “INDRA NOOYI CEO OF PEPSICO & STRATEGY OF PEPSICO COMPANY” Subject – Strategic Management SUBMITTED TO K.P. PATEL SCHOOL OF MANAGEMENT MBA PROGRAMME (2010-2012) Prepared By: Submitted To: Mr. Ritesh shah Dr. H.N. Mishra AFFILIATED TO GUJARAT TECHNOLOGY UNIVERSITY In requirement of partial fulfillment of Master’s of Business Administration (MBA)
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Krishnamurthy 2008 Purchase‚ New York‚ Nooyi‚ Chairman of USA. Operations the Board and CEO (2006-). global in scope. Steven Reinemund (CEO 2001-2006). Roger Enrico (CEO 1996-2001). Donald Kendall and Herman Lay‚ Founders. 1965 Merger with Frito-Lay CEO of Pepsi Cola‚ and engineer of PEPSICO Merger‚ Donald Kendal 1970s 1980s Diversification outside snacks and beverages Acquisition of Pizza Hut‚ Taco Bell‚ KFC 1990s Acquisition of 7UP‚ Mug Root Beer‚ SunChips‚ Introduction of Aquafina - 1993 Wayne Colloway
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A RESEARCH ON THE RETAIL CENSUS OF CARBONATED BEVERAGES IN BANK SQUARE MARKET Project based on the market shares of different carbonated beverage companies and the procedure and methodology proposed to conduct the research Prepared For: Mr. Mohsin Muslim Prepared by: Mustabsherah Binte Sohail (09-4660) Hammas Ali Naik (09-4756) Muhammad Abdullah Khan (09-4663) Anum Iftikhar (09-4642) Dec 10th‚ 2011 Table of Contents EXECUTIVE SUMMARY 7 METHODOLGY 8 INTRODUCTION 9 Background
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keeping success and to let women enhance their personal down-time." We want to inspire women to create mood elevating rituals which enhance their daily routine‚” states Naveed Asghar‚ Marketing Director of F&B‚ Unilever Gulf. Who doesn ’t know Lipton Tea! All these advertisements are just like a remembering bulb to show that we still exist even if the company was established from long time ago we still offer the good taste people love‚ different kinds‚ shapes and ways of thinking about a product
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