In1898‚ Caleb Bradham created the Pepsi Company (PepsiCo). The Pepsi-Cola Company merged with other companies (Frito-Lay‚ Tropicana and Quaker Foods to list a few) between 1965 and 2001 and is now referred to as PepsiCo‚ Inc. PepsiCo‚ Inc. has many headquarters worldwide for the several different companies. The main world PepsiCo headquarters residing in New York. These mergers made PepsiCo‚ Inc. a refreshment and snack company ranking 5th in the world (Pepsi). PepsiCo‚ Inc. is listed on four
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Care: Fair and lovely‚ Pond¶s‚ Aviance (4) Hair care : Sunsilk naturals‚ Clinic (5) Dental care: Pepsodent‚ Close up (6) Deodorants : Axe‚ Rexona (7)Colour Cosmetics :Lakme (8)Ayurvedic Personal and health care: Ayush (B) FOODS (1) Tea : Brooke Bond‚ Lipton (2) Coffee : Brooke Bond Bru (3) Foods : Kissan‚ Annapurna‚ Knorr (4) Ice cream : Kwality Wall’s (C) WATER PURIFIER : Pureit COMPETITORS ANALYSIS According to the market survey done by BUSINESS TODAY the top 10 companies of FMCG sector are given
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their specialty in coffee industry‚ and coffee industry does not put a high premium on economies of scale. The primary substitute products posing a potential threat to specialty coffee were the caffeinated soft drinks produced by Pepsi and Coca-Cola. Competitors like Pepsi and Coca-Cola offered beverages‚ which had the caffeine inherent in specialty coffee‚ at significantly lower prices. (Quelch‚ 2006) Since the taste of the customers never discount‚ Starbuck need to refine their product and service
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Responsible Culture COMPANY OVERVIEW PepsiCo is one of the largest food and beverage companies in the world. It manufactures and sells eighteen brands of beverages and snack foods and generates over $98 billion in retail sales. PepsiCo encompasses the Pepsi Cola‚ Frito-Lay‚ Tropicana‚ Quaker‚ and Gatorade brands and offers products in over 200 countries. It currently holds 36 percent of the total snack food market share in the U.S. and 25 percent of the market share of the refreshment beverage industry
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brand for the consumers researching on the current tea brands. After researching the market we came to know about the existing tea brands of Bangladesh. Our research led us to the top five tea brands of tea. They are as follows Ispahani Mirzapur‚ Lipton Taaza‚ Tetley‚ Finlay & HRC. They became the top five tea brands because of their quality‚ cost effectiveness & good marketing strategy. Most of them started as foreign brands‚ but now they produce and market locally. We analyzed the existing tea
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Strategic Management PepsiCo: Strategy Audit Strategic Management PepsiCo: Strategy Audit Group 7 Members: Darsana Nair Mustafa Kazem Rashed Al-Rashed Tolegen Kuandykov Shawn Berg Mazen El Hechi Group 7 Members: Darsana Nair Mustafa Kazem Rashed Al-Rashed Tolegen Kuandykov Shawn Berg Mazen El Hechi INTRODUCTION: This case study will analyse the fast moving consumer goods industry (FMCG) as well as perform firm level analysis for of PepsiCo‚ a leading global food
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30 April 2012‚ Davies‚ P 1997‚ Gower’s Principles of Modern Company Law‚ 6th edn‚ London Finance‚ 2007‚ Proprietary limited company‚ viewed 30 April 2012‚ Lipton‚ P‚ Herzberg‚ A‚ 2000‚ Understanding Company Law‚ 10th edn‚ Sydney‚ New South Wales Lipton‚ P‚ Herzberg‚ A‚ 2001‚ Understanding Company Law‚ 9th edn‚ Sydney‚ New South Wales Lipton‚ P‚ Herzberg‚ A‚ Welsh‚ M‚ 2010‚ Understanding Company Law‚ 15th edn‚ Sydney‚ New South Wales Sections
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million in developing new brands. PepsiCo Vietnam and Suntory (Japan) have agreed to set up a joint venture in the beverage sector. Suntory will buy 51 percent of PepsiCo Vietnam’s shares. PepsiCo’s popular brands include Pepsi Cola‚ 7-UP‚ Sting‚ Mirinda‚ Tropicana‚ Twister‚ Lipton‚ and Aquafina. * Firms can switch between suppliers very quickly and easily.
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world since 1992 and is among the top ten trading countries in the world. Although the reforms that opened China to international markets were gradual‚ by the mid1990s foreign invested enterprises began to gain a serious market share. Coca Cola and Pepsi had basically taken over the entire soft drink market in China‚ and the presence of others like Procter & Gamble and Volkswagen was everywhere with products and advertising. The economy of the People ’s Republic of China is the third largest
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1. General Economic Outlook Cott Corporation earned its revenue mainly from United States‚ Canada and U.K. Its revenue from these countries accounted for 97.83% and 98.62% in 2003 and 2002 respectively. However‚ the company tends to increase its operation in Mexico as a result of its acquisition in .. Therefore‚ our discussion will be based on 4 countries as mentioned above. 1.1 Global Economic Outlook From economic in bubble stage in 2000 to the adverse effects of the September 11‚ 2001
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