Harvard Business School 9-387-108 Rev. June 21‚ 1989 Coca-Cola Versus Pepsi-Cola (A) Coca-Cola and Pepsi-Cola had been competing for 93 years in 1982‚ and the rivalry had intensified since the early 1950s. By the mid-1970s‚ business journalists had labeled this competition "The Cola Wars." The launching of the Pepsi Challenge in 1977 propelled the wars into the 1980s‚ considerably altering the landscape of the soft-drink industry. History of Soft-Drink Concentrate Producers Soft drinks had existed
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Maximilian Carl Emil Weber & Definition von Herrschaft und Macht 1.Lebenslauf: - geb. 21. April 1864 in Erfurt‚ Sohn des Reichstagsabgeordneten und Juristen Max Weber - erkrankte im Alter von 4 Jahren an Meningitis‚ wurde darauf protektiv und übervorsichtig erzogen - las im Alter von 13 Jahren Schopenhauer‚ Spinoza‚ Kant und Goethe - erhielt am königlichen Kaiserin – Augusta - Gymnasium in Charlottenburg sein Abitur - studierte von 1882 bis 1886 an der Ruprecht – Karls – Universität
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COMPANY CASE BRITIVIC : CREATING A BRAND FLAVOUR Selected britvic brand : Questions for discussion: 1. core benefit of pepsi : A drink for refreshment without alcohol. Actual product of pepsi: • brand name: pepsi • quality level: excellent • design n packaging: regular (275ml)‚ disposable (500ml)‚ can (300ml)‚ regular (1 liter)‚ disposable (1.5 liter)‚ jumbo (2.5liter). • features : black colour with
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Bureaucracy by Max Weber Tameka Fraser Sociological Theory Chapter 13: Bureaucracy –Max Weber According to Peter Kivisto‚ Weber was known as the first scholar to assess the impact of modern bureaucratic organizations because Weber viewed this as an integral (essential) aspect of industrial capitalism. Weber believed that bureaucracy is essential if capitalism was to expand productive capacity. In the reading of selection from Weber’s “Economy and Society” (1921)‚ he presented an ideal
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idolized from the movies. In 1914‚ a man by the name of Max Factor who was well known in Hollywood for his wigs‚ developed the first foundation that wouldn’t crack or cake. It was very popular with the movie stars both on and off set. Max factor is the one responsible for making the word makeup mainstream. He began marketing his makeup to the public in 1920‚ claiming anyone could look like their favorite movie star. About the same time that Max Factor was becoming well known‚ another man by the name
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Additionally‚ because of Pepsico’s failure to live up to some of its promises to improve the economy as part of it being allowed to conduct business in India‚ Pepsico and other MNCs developed a reputation as organizations that cannot be trusted (Pepsi ’s entry into India‚ 2009). Pepsico and Coca-Cola were well aware of the challenges present when attempting to enter emerging markets‚ and they enjoyed several years of increased market share and increased revenues prior to 2003. Major Overriding
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"˜Sunbaker ’ is Max Dupain ’s most famous artwork. It was taken in 1937. It is not just an artwork but it is an Australian icon because it represents what Australia is. Description The photo is a famous image of the shapely male shoulders of a European man lying on Bondi Beach. Dupain used a low viewpoint to take the photo so that only the figure ’s head‚ broad shoulders and well muscled arms are revealed. Mood/Emotions Evoked The mood it creates is a very patriotic one which would fill most Australians
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Frontier Olympus Max Extendable Long Stride Cross Trainer Review With the german build quality and a solid semi-commercial machine‚ the Frontier Olympus Max Long Stride cross trainer seems a super accessible and high quality fitness equipment. It’s the most preferred cross trainers at the top local gyms and fitness hubs. This cross trainer has some amazing features which we are going to let you know in this review. If you are a home gym owner‚ this is probably the machine you would be looking
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PepsiCo - Procedures Ensuring Ethical Behaviour PepsiCo is committed to ensure the corporate standards accountability for the company actions. This is evident by the many corporate governance standards in place. The processes and policies that are in place include the Amended and Restated Articles of Incorporation‚ By-Laws‚ Compensation Committee Charter‚ Corporate Governance Guidelines‚ Disclosure Committee Charter and the Policy for Audit‚ Audit-Related and Non-Audit Services. The
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Pepsi has used celebrity branding to build upon the Pepsi brand. The 1980s brought in celebrity endorsers like Tina Turner‚ Michael J. Fox‚ Gloria Estefan‚ and David Bowie. By far its biggest celebrity endorser in this time period was Michael Jackson. The singer and PepsiCo struck a $5 million partnership that linked the two together for the rest of the 1980s. With Jackson as its prime celebrity endorser‚ PepsiCo was able to set itself up as the hip‚ trendy drink for the new generation. Pepsi’s celebrity
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