Coca-Cola’s marketing research could have been improved in many ways to help it reach success over Pepsi in the long run. Pepsi started off in the 70’s and 80’s with marketing campaigns like the “Pepsi Generation” and the “Pepsi Challenge” which really made Pepsi gain momentum on Coke. Coke could have done some research on this to determine some similar types of campaigns to compete with Pepsi. Coke was also spending large amounts of money on advertising‚ double the vending machines‚ and larger
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concepts…………………………………………….6 Their Mission 6 The strucure 7 Pepsi cola`s management 8 Marketing 9 Finance 11 Pricing………………………………………………………………….12 Sreategy Formulation 14 SWOT analysis 14 Internal 15 External 16 IE Matrix 16 SWOT 17 Conclusion 19 Reference 20 Executive summary PepsiCo (Pepsico.‚ Inc.) Is one of the world’s most successful consumer goods companies in the world‚ more than 200 Pepsi-Cola in 1998 logo Countries and has 140‚000 employees‚ 2004 sales
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Abide Masaraure MBE Internationalizing the "Cola Wars" : A case study 1. Four industry competitor challenges facing Coke and Pepsi in the mid- to late-1990s Consolidation of bottlers Coke on owned a smaller percentage of the bottler’s market share (about one third as illustrated on Page 4). This meant it lacked control over the independent bottlers who did not have long term commitment in satisfying its corporate goals. Also the bottling process was capital intensive. Change of distribution
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Case Preparation Questions Cola Wars Continue: Coke and Pepsi 1. Why is the soft drink industry so profitable? 2. Compare the economics of the concentrate business to the bottling business: Why is the profitability so different? 3. How has the competition between Coke and Pepsi affected the industry’s profits? 4. Can Coke and Pepsi sustain their profits in the wake of flattening demand and the growing popularity of non-carbonated drinks? Zara: Fast Fashion 1. How specifically
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The Coca-Cola versus Pepsi competition is perhaps the most well known rivalry in the history of marketing. Coke has long enjoyed the home field advantage‚ having become entrenched as the most popular and identifiable cola throughout the world. Although it has carved itself a substantial portion of the market‚ Pepsi has struggled to match the sales revenue of Coca-Cola; until recently. Although Pepsi has never come close to equaling Coke cola market share‚ they have become more aggressive and adept
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COLA WARS CONTINUE : COKE AND PEPSI IN 2006 The case study “Cola Wars Continue: Coke and Pepsi in 2006” focuses on describing Coke and Pepsi within the CSD industry by providing detailed statements about the companies’ accounts and strategies to increase their market share. ‘ Cola war’ is the term used to describe the campaign of mutually targeted television advertisement & marketing campaigns between Coke & Pepsi. Furthermore‚ the case also focuses on the Coke vs. Pepsi goods which target similar
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Introduction Research Objective The sole objective of making of this research report is to know about the present BRAND potency of PEPSI in comparison to other brands of soft drinks competing in the Indian market and by the help of a research to know that which soft drink brand has a highest brand potency. This report will further put a spotlight on the various soft drinks competitors in the Indian Market and the attitude and choice of the customers about their preferred soft drinks. Industry/Company
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TABLE OF CONTENTS ABSTRACT 2 INTRODUCTION 2 MISSION STATEMENT 3 VISSION 3 ABOUT Pepsi 3 CORPORATE OVERVIEW AND FINANCIAL PERFORMANCE 4 5C ANALYSIS 5 6P’S OF A BUSINESS 8 CREATIVE STRATEGY OF Pepsi 13 DISTRIBUTION SYSTEM 13 SWOT ANALYSIS 14 CONCLUSION 15 ABSTARCT The marketing plan is central to the business plan. Marketing research helps you define your product or service‚ the target market‚ and the competition. Pricing your product is an important step
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References: Behind the hype‚ in an effort invisible to consumer Pepsi pumps in Rs. 3000 crores (1994) to add muscle to its infrastructure in bottling and distribution.
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Cola Wars Continue: Coke and Pepsi in 2006 other beverage. Within the CSD category‚ the cola segment maintained its dominance‚ alihough its market share dropped from 71% n 1990 to 60% in 2004.5 Non-cola CSDs included lemon/lime‚ citrus‚ pepper-type‚ olange‚ root beer‚ and other flavors. CSDs consisted of a flavor base (called "concentrate")‚ a sweetener‚ and carbonated water. The production and distribution of CSDs involved four major participants: concentrate producers‚ bottlers‚ retail drannels
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