This report is based upon the information from the Harvard business case: “Cola Wars Continue: Coke and Pepsi in the Twenty-First Century”. Both Coca Cola Company and PepsiCo are the largest players in the Carbonated Soft Drinks (CSD) industry. The purpose of this report is to gain insight into the possible strategies that can be applied‚ in order to expand the overall throat share in the future. History revealed that a highly competitive strategy that was utilized in the past by both companies resulted
Premium Coca-Cola Marketing Pepsi
Executive Summary Competition In 2005‚ the global carbonated soft drink (CSD) market generated revenues of over $147 billion‚ all of which comes from three global powerhouse companies occupying 90% of the market. Coca-Cola‚ Pepsi‚ and Cadbury Schweppes‚ are one‚ two and three‚ respectively‚ in the very competitive CSD industry. Over past decades‚ the CSD market has been honored with record growth‚ showing consumption rates that have more than doubled over the last 25 years. Americans are consuming
Premium Coca-Cola Soft drink Pepsi
Session 2 Case: Laura Ashley Holdings plc: That Battle for Survival Study Questions: 1. Assess Laura Ashley’s recent performance. How serious is the company’s present predicament? 2. Identify reasons for poor and deteriorating financial performance. 3. What strategy recommendations would you offer to Mr. Cheong that would best serve the interests of Laura Ashley’s shareholders? Session 3 Case: Global Wine War 2009: New World versus Old Study
Premium Pepsi Wine Ingvar Kamprad
Presentation Transcript Coke And Pepsi Learn To Compete In India: Coke And Pepsi Learn To Compete In India Prepared By- Dhwani Shah Megha Jagtap Parth Purohit Rohan Mehta Paras Charan Mochan Bhola Background of Beverage Industry in India: Background of Beverage Industry in India Coca-Cola’s past in India Present from 1958 until 1977 Industry Shakeup in 1988 State of the Industry in 1993 45% of market consisted of small manufacturers $3.2 million market share Low Demand for Carbonated
Premium Coca-Cola Pepsi Soft drink
Responsible Culture COMPANY OVERVIEW PepsiCo is one of the largest food and beverage companies in the world. It manufactures and sells eighteen brands of beverages and snack foods and generates over $98 billion in retail sales. PepsiCo encompasses the Pepsi Cola‚ Frito-Lay‚ Tropicana‚ Quaker‚ and Gatorade brands and offers products in over 200 countries. It currently holds 36 percent of the total snack food market share in the U.S. and 25 percent of the market share of the refreshment beverage industry
Premium Pepsi
PepsiCo History 1965 PepsiCo is founded PepsiCo‚ Inc. is founded by Donald M. Kendall‚ president and chief executive officer of Pepsi-Cola and Herman W. Lay‚ chairman and chief executive officer of Frito-Lay‚ through the merger of the two companies. Pepsi-Cola was created in the late 1890s by Caleb Bradham‚ a New Bern‚ N.C. pharmacist. Frito-Lay‚ Inc. was formed by the 1961 merger of the Frito Company‚ founded by Elmer Doolin in 1932‚ and the H. W. Lay Company‚ founded by Herman W. Lay
Premium Pepsi
visited the plant of Gardenia and Pepsi Cola in Laguna. We arrived at Pepsi Cola’s plant first‚ in which they explain the process of production of their products then had a chance to tour the plant. From Pepsi Cola’s plant‚ we had a stop over at SM Sta. Rosa for a few hours then to Gardenia’s plant. There‚ we saw the production of their products by explaining the process first then saw in actual the step-by-step process of manufacturing their bread. In Pepsi Cola’s plant‚ we only visited the
Premium Manufacturing Pepsi Cola
References: UsedLa Monica‚ Paul R. 2002. Coke vs. Pepsi: the new cola wars. Forget about how Vanilla Coke and Pepsi Blue taste.Which stock is better: Coca-Cola or PepsiCo? CNNMoney.Retrieved from the World Wide Web on 01 April 2004:http://money.cnn.com/2002/05/10/pf/investing/q_cola/Lomax‚ Alice. 2004. Pepsi ’s Cutting Edge? The Motley Fool. Retrieved from the World Wide Web on 01 April2004: http://www.fool.com/News/mft/2004/mft04030917
Premium Coca-Cola Pepsi Cola
action through programs and a focus on environmental stewardship‚ activities to benefit society‚ and a commitment to build shareholder value by making PepsiCo a truly sustainable company (2011). Pepsi Co offers a variety of products: 1-Carbonated Soft drinks: Pepsi (product line) Diet Pepsi (product item) Miranda 7up Mountain Dew Shani 2-Non-Carbonated Soft drinks: Tropicana Lipton Ice Tea H2O Barrio Fruitz 3- Bottled Water: Aquafina 4-Sports DRINK:
Premium Pepsi Coca-Cola
of 35%‚ see Exhibit 5). Specifically‚ the forces‚ which affect industry profits‚ can be described as follows: Barriers to Entry: • Brand equity: Coke and Pepsi have established their brand identity over decades‚ and both brands have become part of the American culture. • Scale economics of advertising: Not only have Coke and Pepsi built their brands over decades but they also are much more effective at capturing the rewards of their advertising campaigns. For example‚ Coke spent about $10
Premium Coca-Cola Cola Pepsi