PROJECT REPORT ON RECRUITMENT AND SELECTION OF PEPSICO (HYDERABAD) Project report submitted in partial fulfillment of the requirement For the award of the degree of MASTERS OF BUSINESS ADMINISTRATION BY Name: N.ARCHANA Register no: 08S11E0004 Project report
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on their website showing the cycle in which the company operates ("Overview" ).  The company’s website also tells how the brands are over one hundred years old‚ yet the corporation is relatively young ("Overview" ). PepsiCo was formed when Pepsi-Cola and Frito-Lay merged in 1965 ("Overview" ). In 1998‚ Tropicana was added to PepsiCo. ("Overview" ). Followed by that merge was the Quaker Oats Company and Gatorade in 2001 giving the company a sorted variety of beverage lines ("Overview" ). With
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Candidate no: 045751 ‘NEW YORK (AdAge.com) -- Pepsi ’s Refresh Project‚ a first-of-its-kind experiment in social media’ "You ’re not going to fix this with a new logo or can or graphics‚ or ad campaign‚" he said. "This requires a major‚ comprehensive approach to the category and a refocusing to optimally capture the value of the brand at every beverage occasion‚ rather than have the discourse be ... how much volume can we pump out into the marketplace‚" said Mr. Laboy‚ PepsiCo Executive interview
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Business Week February 5‚ 2002 Pepsi versus Coke The rivalry of Coca-cola and Pepsi is extremely widespread. In order to remain competitive in a two-person race it is important to analyze the way a company does business. This article gave a competitive analysis between Coke and Pepsi by looking at both the industry structure and at the individual competitors. As it looks at the industry structure‚ it refers to Porter’s Five-Force model to determine Coke and Pepsi’s strengths and weaknesses.
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ijcrb.webs.com SEPTEMBER 2011 VOL 3‚ NO 5 INTERDISCIPLINARY JOURNAL OF CONTEMPORARY RESEARCH IN BUSINESS Porter Five Forces Analysis of Pakistan Mobiles Communication Limited (Mobilink): A Critical Approach Akhtar Munir Retail Sales Officer in Mobilink. Afnan Khan Saddozai Management Trainee Officer in National Bank of Pakistan Dr.Bakhtiar khattak Chairman: Department of Business Administration‚ Gomal University‚ D‚I.Khan Dr.Shumaila Hashim Lecturer: Dept of Bus.Administration‚ Gomal University
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BRISK® CASE STUDY Overview Customer Profile The Pepsi-Lipton Partnership is a joint endeavor between two major brands‚ Pepsi-Cola North America and Unilever. This entity is responsible for the Canadian promotions of Lipton‚ one of the leading beverages in the global market. Business Situation The company launched an entirely new Brisk® Ready-to-Drink Iced Tea early last year. The brand recognized the emerging presence of a new media segment and required assistance in exploring the potential
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PORTERS 5 FORCES. DEFINITION OF ’PORTER’S 5 FORCES’ Named after Michael E. Porter‚ this model identifies and analyzes 5 competitive forces that shape every industry‚ and helps determine an industry’s weaknesses and strengths. 1. Competition in the industry 2. Potential of new entrants into industry 3. Power of suppliers 4. Power of customers 5. Threat of substitute products The Porter’s Five Forces tool is a simple but powerful tool for understanding where power lies in a business situation. This
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decrease profit potential for the seller. On the other hand‚ a weak buyer‚ one who is at the mercy of the seller in terms of quality and price‚ makes an industry less competitive and increases profit potential for the seller. The concept of buyer power Porter created has had a lasting effect in market theory. Buyer Power – Determining Factors¶ Several factors determine Porter’s Five Forces buyer bargaining power. If buyers are concentrated compared to sellers – if there are few buyers and many sellers
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Porter 5 forces analysis The current UK market is still in recession‚ unemployment is high and consumer confidence is fragile as a result people are not spending as much at the checkouts. As a result‚ consumer spending has slowed down in the face of higher inflation and the job market uncertainty. With M&S renowned for selling higher quality items which by their nature are more expensive‚ they run the risk of consumers seeking cheaper alternatives. Threat of entry The recession has reduced the
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brands ranking in 2008. The same brand value company has raised PepsiCo as an example during the recession: “Amazon‚ Pepsi‚ Audi‚ Panasonic‚ and Campbell’s have all prospered during a challenging year for marketing executives.” PepsiCo’s most famous brands are all very famous and successful. Thanks to this notoriety‚ PepsiCo’s annual sales reach $35 billion. • Popularity of brands Pepsi has a wide range of brands. These brands are more famous than the Coca Cola Company’s ones. For example: people
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