CHAPTER 3: THE MICRO ENVIRONMENT MGMT 488 – STRATEGY AND POLICY OVERVIEW The micro environmental analysis is the second step in creating the Environmental Analysis. The micro environment examines the general business climate as it relates to the organization within its industry. The micro environment is also known as Porter’s Five Forces of Competition. The macro environment is primarily concerned with major issues and upcoming changes in the environment. The analysis looks at five areas of interest
Premium Barriers to entry Unemployment Pets
recession is an economic factor effecting the hotel industry. The recession has a large impact on the hotel industry as this means fewer people have disposable income; therefore staying in hotels for leisure purposes are becoming less popular. Lewis. J Uncontrollable variables that affect the hospitality industry. Available from: http://smallbusiness.chron.com/uncontrollable-variables-affect-hospitality-industry-38795.html [Accessed 09 October 2013] Another economic factor to effect the hotel
Premium Hotel Hospitality industry Unemployment
Unit-1 Q1. Define micro and macro economics‚ Distinguish between them‚ and explain the scope‚ importance and its limitations Ans. modern economy analysis has been divided into two major branches that is micro and macro economics. Micro economics means the economics system which deals individual economics unit on the other hand macro economics means the economics unit which deals aggregate as a whole that is national income‚ general employment‚ and total out –put‚ general price level etc. These two
Premium Economics Keynesian economics Macroeconomics
manufacturing‚ marketing and distribution grain-based snacks‚ as well as carbonated and non-carbonated beverages. The company has 19 product lines and each one generates over $1 billion in annual sales. Some popular subsidiaries are from PepsiCo such as Pepsi‚ Diet Pepsi‚ Gatorade‚ Lay and Tropicana. They employ about 285‚000 people and its CEO is Indra Nooyi. This paper focuses on generating an overview of company operation and how the managers control it. Because PepsiCo is a large corporation so we
Premium Pepsi Coca-Cola Soft drink
Social stratification is a characteristic of all society. We have also seen that classes and individuals are rated high or low on the basis of characteristics possessed by them according to the social value scale. Any change in the value scale or any change in the characteristics results in a change in the status of different classes. Thus different occupations are held in different degrees of esteem in different societies or within the society at different times‚ The members of the priestly class
Premium Sociology Social class
analysis • Characteristics of business environment • Components of business environment • The micro and macro environment • Competitive environment • Porter’s five forces model–competitive analysis Learning Objectives The present chapter aims at: • Definitions and objective of business • Examine environment analysis‚ characteristics components of the organisation. Let us know the microenvironment and macro environment • Understand the competitive environment • Describe the Porter’s five-force
Premium Strategic management
divided into two sections that are External environment and Internal environment. And the external environment also divided into two parts‚ which are Macro environment and Micro environment. But in this section‚ I just discuss about Macro environment. The elements of macro environment can affect business decision-making in the long term and unstoppable. Macro environment contains of four elements‚ such as Politic and legislation‚ Economy‚ Socio-cultural and Technology. 2.1 POLITICAL AND LEGISLATION
Premium Macroeconomics Economics Technology
What makes international food companies so successful? As an example: SWOT on Pepsi Co 1.Extrernal origin: 1.1. Opportunities: Opportunities in International Markets: consumption of their products is still relatively low overseas‚ there is a significant opportunity to grow in the global market by expanding existing businesses and through acquisitions‚ especially in up and coming markets (mostly 3rd world countries) With innovative marketing: beverage and food players can build growth for their
Premium Coca-Cola Pepsi Brand
SUPPLY OF COAL. True False 4. THE LAW OF SUPPLY SUGGESTS THAT THE ELIMINATION OF AN EFFECTIVE PRICE CEILING ON APARTMENT RENTAL RATES WILL INCREASE THE NUMBER OF APARTMENTS AVAILABLE. True False IN ORDER TO OBTAIN A SUPPLY SCHEDULE‚ ALL RELEVANT FACTORS OTHER THAN PRICE AND QUANTITY SUPPLIED MUST BE HELD CONSTANT. True False [1 pts.] 5. [1 pts.] PRICE 6. THE MARKETMARKETIS THE PRICE AT WHICH THE CLEARS ITSELF OF BOTH THE SURPLUSES AND SHORTAGES. True False What kind of good is x if price
Premium Supply and demand
A Project report On A study to understand market acceptability of Pepsi Atom In partial fulfilment of the requirements of Master of Management Studies Conducted by University of Mumbai “A study to understand market acceptability of Pepsi Atom” under the guidance of Prof. Rajesh Vyas in partial fulfillment of the requirement of Masters of Management Studies by University of Mumbai for the academic year 2012 – 2014. _______________ Prof. Rajesh Vyas Project Guide
Premium Coca-Cola Pepsi Soft drink