Concern This is to certify that MD.NOORAIN Student of MBA‚ of A.N.COLLEGE‚PATNA session 2008-2010 has completed his PROJECT TRAINING during 04-05-08 to 04-06-08 on the topic of “ANALYSIS OF DISTRIBUTION SYSTEM TO INCREASE THE MARKET SHARE OF PEPSI IN PATNA” under LUMBINI BEVERAGES PVT.LTD. (PEPSICO)‚ Hajipur at Patna. He successfully undertook the above dissertation with total sincerity and dedication to our satisfaction. His conduct during the training period was good. We wish him all the
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Pepsi Refresh Project Nigel T Francois Contemporary Business Dr. Alicia Luna 6/1/2013 Social media marketing refers to the process of gaining website traffic or attention through social media sites. Social media marketing programs usually center on efforts to create content that attracts attention and encourages readers to share it with their social networks. A corporate message spreads from user to user and presumably resonates because it appears to come from a trusted‚ third-party source
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Pepsi [pic] ASK FOR MORE!! INTRODUCTION At the 20’s and 30’s in the 20 century‚ Coca-Cola was the absolute leader of soft drink market. Pepsi-Cola was just a new brand at that time. Pepsi-Cola was thought of just a copy of Coca-Cola and its flavor is similar to Coca-Cola. So the Coca-Cola did not take any importance for it. But later Pepsi-Cola developed fast and became the strongest competitor to the Coca-Cola and now Pepsi shared 40% of the market. It is a big threat
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Marketing Communication of Pepsi & Coca Cola in Pakistan! Muhammad Kashif Omer Malik 840310-P655 E-mail: m_04119_omer@hotmail.com Tutor: Leif Linnskog Date: 01 Sep 2008 Marketing Communication of Pepsi & Coca Cola in Pakistan 2008 Extracts Date Author 01 September 2008 Muhammad Kashif Omer Malik Qilah Lachman Sing‚ Ravi Road‚ Lahore‚ Pakistan. m_04119_omer@hotmail.com +923214912558 Master level thesis in Business Administration (15 ECTS) Marketing Communication of Pepsi and Coca Cola in Pakistan
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ISSN: 2249-4588 & Print ISSN: 0975-5853 Consumer Preference Coca Cola versus Pepsi-Cola By Abdul Munam Jamil Paracha‚ Muhammad Waqas‚ Ali Raza Khan & Sohaib Ahmad University of Lahore‚ Pakistan. Abstract - This study is conducted between two global giants Coca Cola & Pepsi-cola. This research paper is basically a comparative study of two well known competitors in beverage industry of Pakistan which are Pepsi Cola & Coca Cola. The primary purpose of this paper is to find out which company
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This thesis is an extensive research on the marketing‚ and financial strategies of the PepsiCo international. It covers an extensive survey and depict all graphs‚ fact and figures of the company. It begins with the introduction of soft drink industry and introduction of the PepsiCo international followed by it’s history. It covers some of the major strategies adopted by Pepsi. The thesis also takes about how Pepsi is doing all over the world and in India.
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PART 1 (P1‚ M1‚ D1‚ P2) COCA-COLA COMPANY. (P1) Marketing Techniques of Coca-Cola Company. 1. Growth Strategies. Market penetration: Market penetration is a group of customers who may purchase a product. Coca - Cola is 98 % of the world population known as a beverage product of Coca - Cola Promise “beneficial and enjoyable for all those who are serving us”‚ as “fresh” market motto: “our customers around
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makes marketing more efficient. The Swot analysis of Pepsi (600ml) is as follows : Strengths- The major strength of Pepsi is that it is one of the biggest brands in the world. Pepsi is sold in over 150 countries ‚ it is an International drink. And because it is well known in so many countries ‚ the brand automatically has earned its name in the market and has become a very credible drink. Pepsi also has excellent branding and advertising strategies. A lot of Pepsi’s advertising campaigns are enjoyed
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name:- MH 1) Pfizer is a global pharmaceutical company .The company’s senior director of orgaizational effectiveness‚ jordan cohen ‚ found that the "Harvard MBA staff we hired to develop strategies and innovate were instead googling and making powerpoints ". Jordan cohen‚ top manager of the company is responsible for making decisions about the direction of the organisation and establishing policies and philosophies that affect all organisational members. So that the company will be most effective
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Questions for Discussion: What markets should Pepsi target for Aquafina? What recommendations would you make foradvertising objectives‚ message strategy‚ andmessage execution for Aquafina? What advertising media recommendationswould you make for Aquafina‚ and how wouldyou evaluate the effectiveness of those mediaand your advertising? What sales promotion and public relationsrecommendations would you make forAquafina? What recommendations would you make forpromoting Aquafina Sparkling
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