BRAND PERSONALITY & CONSUMERS Brand personality is the way a brand speaks and behaves to its consumers. A brand’s personality is like a set of human characteristics that one would associate with the brand‚ which allows their consumers to relate. Customers are more likely to purchase a brand if its personality is similar to their own as it gives the opportunity for consumers to make a connection with a particular brand. A brand’s personality stems from a companies understanding of their market
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Why does the soft drink Dr Pepper depend on advertising to gain market share instead of offering cheaper sodas than Coke or Pepsi? Dr Pepper likely depends more heavily on advertising to gain market share because their product is completely different then the anchor products offered by Coke or Pepsi. Both of which are cola based products‚ whereas Dr Pepper is a different pepper flavored based soda. Additionally Dr Pepper is held by Cadbury Schweppes‚ a company who holds the third largest share
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% | 1972 | 1975 | 1980 | 1981 | 1982 | 1983 | 1984 | 1985 | 1986 | 1987 | 1988 | 1989 | 1990 | Coke | 22 | 21 | 20 | 21 | 18 | 19 | 23 | 24 | 27 | 29 | 31 | 49 | 36 | Pepsi | 16 | 18 | 20 | 20 | 14 | 17 | 12 | 30 | 22 | 24 | 24 | 23 | 22 | ROE is even higher across years and it increased to 36% for Coke and 22% for Pepsi in 1990 from 22% and 16% in 1972 respectively. The main reason for being profitable is that the United States market took the soft drinks overwhelmingly and gradually it
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SUBMITTED TO: MISS MEHTAB-UN-NISA SUBMITTED BY: Wanher Liaqat SUBJECT: MARKETING TOPIC: MARKET PLAN (PEPSI) SUBMISSION DATE: 3rd April‚ 2012 COMPANY NAME: PEPSI INTERNATIONAL COMPANY PRODUCT: SOFTDRIKNS CARBONATED DRINKS
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ACKNOWLEDGEMENT All the group members would like to thank the people who filled our questionnaires regarding the relaunch of Mountain Dew and were further co-operative in enlightening us of their opinions and suggestions. We are thankful to people at Pepsi Cola Inc who gave us the information about the product. We are also very thankful to all those shop owners who informed us of the consumer choices and their likes and dislikes and last but not the least our greatest thanks to our Marketing Management
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My favourite brand and it ’s brand image My favourite brand is Pepsi. Pepsi is a carbonated soft drink which is the second most famous brand of soft drinks after Coca Cola. Although‚ there is no big difference in taste between these two products‚ I prefer Pepsi over Coca Cola. I think Cola is more sweet and Pepsi is rather „soft“ in taste. Pepsi was originally invented by Caleb Bradham. He was a North Carolina pharmacist‚ who created this soft drink to serve his drugstore ’s fountain customers
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United States‚ Australia‚ Japan‚ and Western Europe were the dominant soft-drink markets‚ the growth has slowed down dramatically‚ but they are still important markets for Coca-Cola and Pepsi. However‚ Eastern Europe‚ Mexico‚ China‚ Saudi Arabia‚ and India have become the new "hot spots." Both Coca-Cola and Pepsi are forming joint bottling ventures in these nations and in other areas where they see growth potential. As we have seen‚ international marketing can be very complex. Many issues have
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is between coca-cola and Pepsi. Coca-cola was invented and first marketed in 1886‚ followed by Pepsi in 1898. Coca cola was named after the coca leaves and cola nuts John Pemberton used to make it‚ and Pepsi after the beneficial effects its creator‚ Caleb Bradham‚ claimed it had on dyspepsia. For many years‚ Coca cola had the cola market cornered. Pepsi was a distant‚ nonthreatening contester. In a simplified sense you could sum up the strategies as Coke: old‚ Pepsi: new. The first magazine
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Market Segmentation Introduction Pepsi-Cola was founded by a druggist‚ Caleb Bradham in year 1898 (Overview‚ 2008). He came from New Bern‚ North Carolina (Overview‚ 2008). In year 1965‚ Pepsi-Cola merged with Frito-Lay in a new company named PepsiCo (Overview‚ 2008). Then‚ PepsiCo merged with Tropicana in year 1998 and also Quaker Oats Company in year 2001 (Overview‚ 2008). Those mergers have been divided in categories such as food‚ beverage and snacks. Now‚ Pepsi Brand is part of a group of beverage
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differences between Coke and Pepsi. Coke and Pepsi are different in three important ways. Coke is different from Pepsi in three important ways. Coke and Pepsi differ in three important ways. Coke differs from Pepsi in three important ways. point-by-point and block There are two approaches to organizing the body (i.e. the supporting paragraphs) of a contrast essay: the point-by-point approach and the block approach. Let’s say that you are writing an essay contrasting Coke and Pepsi with the points of contrast
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