areavailable in nearly 200 countries and generate sales at the retail level of more than $98 billion. Some of PepsiCo’s brand names are more than 100-years-old‚ but the corporation isrelatively young. PepsiCo was founded in 1965 through the merger of Pepsi-Cola and Frito-Lay. PepsiCo offers product choices to meet a broad variety of needs and preference -- from fun-for-you items to product choices that contribute to healthier lifestyles. PepsiCo’s mission is: “To bethe world’s premier consumer “Products
Premium Pepsi Supply chain management
School of Business Economics and Management Course: Introduction to Marketing Team Project: Marketing Plan For Pepsi For 2013 Team Members: Tamara Popovska Shkurte Lamallari Milorad Stojanov Panche Damjanski Fall 2012 Contents 1 - EXECUTIVE SUMMARY 4 2 – SITUATION ANALYSIS 5 2.1 SWOT 6 2.1.1 STRENGTHS
Premium Marketing
Pepsi Refresh Project Nigel T Francois Contemporary Business Dr. Alicia Luna 6/1/2013 Social media marketing refers to the process of gaining website traffic or attention through social media sites. Social media marketing programs usually center on efforts to create content that attracts attention and encourages readers to share it with their social networks. A corporate message spreads from user to user and presumably resonates because it appears to come from a trusted‚ third-party source
Premium Twitter Marketing Advertising
IndiaFounder- Ravi Kant JaipuriaKey People- Ravi Kant Jaipuria (Chairperson & CEO)Products- Pizza Costa Coffee KFC Pepsi Diet Pepsi Mountain Dew Aquafina 7up Mirinda Slice TropicanaRevenue- 15 billion INRWebsite-
Premium Pepsi
Coca-Cola versus Pepsi-Cola: Competitive Strategies Coca-Cola (Coke) and Pepsi-Cola (Pepsi) have been the most popular soft drinks for many years‚ and has also been each other’s biggest competitor. Coke was created in 1885 by John Stith Pemberton‚ a pharmacist‚ and was initially made as a tonic (Smith‚ 2012). In the beginning‚ Coke had cocaine in it‚ which was to fight depression and also make consumers addicted to the drink. In 1904‚ the Food and Drug Administration eliminated the use of cocaine
Premium Coca-Cola Pepsi Cola
ISSN: 2249-4588 & Print ISSN: 0975-5853 Consumer Preference Coca Cola versus Pepsi-Cola By Abdul Munam Jamil Paracha‚ Muhammad Waqas‚ Ali Raza Khan & Sohaib Ahmad University of Lahore‚ Pakistan. Abstract - This study is conducted between two global giants Coca Cola & Pepsi-cola. This research paper is basically a comparative study of two well known competitors in beverage industry of Pakistan which are Pepsi Cola & Coca Cola. The primary purpose of this paper is to find out which company
Premium Coca-Cola
Pepsi [pic] ASK FOR MORE!! INTRODUCTION At the 20’s and 30’s in the 20 century‚ Coca-Cola was the absolute leader of soft drink market. Pepsi-Cola was just a new brand at that time. Pepsi-Cola was thought of just a copy of Coca-Cola and its flavor is similar to Coca-Cola. So the Coca-Cola did not take any importance for it. But later Pepsi-Cola developed fast and became the strongest competitor to the Coca-Cola and now Pepsi shared 40% of the market. It is a big threat
Premium Pepsi Cola Coca-Cola
PART 1 (P1‚ M1‚ D1‚ P2) COCA-COLA COMPANY. (P1) Marketing Techniques of Coca-Cola Company. 1. Growth Strategies. Market penetration: Market penetration is a group of customers who may purchase a product. Coca - Cola is 98 % of the world population known as a beverage product of Coca - Cola Promise “beneficial and enjoyable for all those who are serving us”‚ as “fresh” market motto: “our customers around
Premium Coca-Cola Pepsi Marketing
Concern This is to certify that MD.NOORAIN Student of MBA‚ of A.N.COLLEGE‚PATNA session 2008-2010 has completed his PROJECT TRAINING during 04-05-08 to 04-06-08 on the topic of “ANALYSIS OF DISTRIBUTION SYSTEM TO INCREASE THE MARKET SHARE OF PEPSI IN PATNA” under LUMBINI BEVERAGES PVT.LTD. (PEPSICO)‚ Hajipur at Patna. He successfully undertook the above dissertation with total sincerity and dedication to our satisfaction. His conduct during the training period was good. We wish him all the
Premium Marketing Soft drink
PEPSI COLA PAKISTAN: FRANCHISING & PRODUCT LINE MANAGEMENT 1 op yo In July 1991‚ Irfan Mustafa faced several dilemmas. As West Asia area vice president and chief executive officer of Pepsi Cola Pakistan Incorporated (PCI)‚ Mustafa was charged with developing a strategy to grow share and profitability across PCI sales but focusing particularly on 7-Up. Pepsi Cola International had shifted focus to its global brands and‚ since acquiring 7Up International in 1986‚ had withdrawn all marketing
Premium Coca-Cola Soft drink