"Pepsi personal selling" Essays and Research Papers

Sort By:
Satisfactory Essays
Good Essays
Better Essays
Powerful Essays
Best Essays
Page 19 of 50 - About 500 Essays
  • Powerful Essays

    The Pepsi Refresh Project

    • 1724 Words
    • 7 Pages

    “The Pepsi Refresh Project: Viral Marketing” Frederick Thomas Business 508 Summer 2012 • Dr. Lisa Toson “The Pepsi Refresh Project: Viral Marketing” 1 Introduction; Purpose:   Pepsi way of using another avenue in selling their brand product to the public. The Pepsi Refresh Project obligated to make $20M in grants toward social innovation projects selected

    Premium Social media Advertising

    • 1724 Words
    • 7 Pages
    Powerful Essays
  • Powerful Essays

    Marketing vs Selling

    • 1424 Words
    • 6 Pages

    and selling. Training programmes‚ enterprise development and the current thrust for competitiveness have now given high priority to promoting marketing awareness among small business owners‚ and marketing is now assuming its rightful place along with other business functions. Since early 1990s there has been a change in the thinking of businessman from product orientation to consumer orientation. Modern business concerns lay emphasis on ‘selling satisfaction’ and not merely on selling products

    Premium Marketing

    • 1424 Words
    • 6 Pages
    Powerful Essays
  • Good Essays

    Product Selling Marketing

    • 1195 Words
    • 5 Pages

    opportunities‚ selection of targeted market‚ formation and effective implementation of the marketing strategy. Marketing management concepts- production product selling marketing social marketing concepts Production concept- high production efficiency for low costs Product concept- innovative products with most quality and performance Selling concept- promote aggressive sales

    Premium Marketing

    • 1195 Words
    • 5 Pages
    Good Essays
  • Powerful Essays

    Market Research on Pepsi

    • 4801 Words
    • 20 Pages

    A study on the various factors affecting consumer’s buying behaviour of Pepsi and its brand personification in Gurgaon. Submitted by Aamer Rushnaiwala Priyanka Kawatra Shakeb Khan Tanuj Arora Meenakshi Mishra Sudeepta Barua IILM INSTITUTE OR HIGHER EDUCATION‚ GURGAON Sector 53‚ DLF Golf Course Road‚ Gurgaon-122003 DECLARATION This report is submitted after thorough collection and analysis part for the subject Market Research undertaken in the fourth term from 1st February 2012 to

    Premium Sampling Sample Stratified sampling

    • 4801 Words
    • 20 Pages
    Powerful Essays
  • Good Essays

    COMPANY Case Pepsi: Can a Soda Really Make the World a Better Place? This year‚ PepsiCo did something that shocked the advertising world. After 23 straight years of running ads for its flagship brand on the Super Bowl‚ it announced that the number-two soft drink maker would be absent from the Big Game. But in the weeks leading up to Super Bowl XLIV‚ Pepsi was still the second-most discussed advertiser associated with the event. It wasn’t so much what Pepsi wasn’t doing that created such a stir

    Premium Advertising Pepsi Social network

    • 2132 Words
    • 9 Pages
    Good Essays
  • Powerful Essays

    Case Study of Pepsi

    • 5567 Words
    • 23 Pages

    PepsiCo‚ Inc. is one of the most successful consumer products companies in the world‚ with 2000 revenues of over $20 billion and 125‚000 employees. The company consists of: Frito-Lay Company‚ the largest manufacturer and distributor of snack chips; Pepsi-Cola Company‚ the second largest soft drink business and Tropicana Products‚ the largest marketer and producer of branded juice. PepsiCo brands are among the best known and most respected in the world and are available in about 190 countries and territories

    Premium Coca-Cola

    • 5567 Words
    • 23 Pages
    Powerful Essays
  • Powerful Essays

    Branding Strategy of Pepsi

    • 9539 Words
    • 39 Pages

    PART 1: INTRODUCTION Preface ____________________________________________________________ _ Branding is a way to differentiate a company‚ product or service from its competitors‚ and establish a personality that is both unique and appealing to potential customers. It is a multifaceted‚ multilayered process and discipline that aims at establishing long and profitable relationships with stakeholders. It begins with a branding strategy and is implemented throughout an organization and communicated

    Premium Pepsi Coca-Cola Cola

    • 9539 Words
    • 39 Pages
    Powerful Essays
  • Satisfactory Essays

    Coke vs Pepsi

    • 369 Words
    • 2 Pages

    Coke vs. Pepsi As we all know‚ Coca-Cola and Pepsi have been rivals for centuries. While most people have their own preference on which cola they prefer‚ they have no idea what makes these two cola brands so similar yet so different. While both are similar in color and taste‚ the biggest difference between these two brands are their sugar level. Coca-Cola‚ the dominant coke brand‚ contains less sugar compared to that of Pepsi’s. Furthermore‚ these two world renowned colas are said to help regain

    Premium Coca-Cola Cola Pepsi

    • 369 Words
    • 2 Pages
    Satisfactory Essays
  • Satisfactory Essays

    Coke Vs Pepsi

    • 364 Words
    • 2 Pages

    policies‚ they have already entered products close to those already available in India such as carbonated waters and fruit drinks. For promotional activities‚ Pepsi has a sponsorship at Navrati‚ a TV campaign using sports and celebrities while Coca-Cola has events and lifestyle focus such as vacations giveaways. For pricing policies‚ Pepsi uses an aggressive pricing policy to get immediate market share from Indian competitors while Coca-Cola have huge reductions up to 15-25%. For distribution arrangements

    Premium Marketing Coca-Cola Carbonation

    • 364 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    Coke Pepsi War

    • 1031 Words
    • 5 Pages

    terms of higher market capitalization‚ gross margin and net income. However‚ Pepsi was leading the fight in terms of growth in revenue and net income. However‚ Pepsi’s stock performed 45% better than Coke’s stock. Overall‚ Pepsi was a smaller company but it was growing faster than Coke. Coke had a strong foundation‚ however‚ their revenue during this period increased due to summer months artificially increasing the demand. Pepsi‚ on the other hand‚ had consistent growth. The market for carbonated beverages

    Premium Coca-Cola Cola

    • 1031 Words
    • 5 Pages
    Good Essays
Page 1 16 17 18 19 20 21 22 23 50