Personal selling occurs where an individual salesperson sells a product‚ service or solution to a client. Salespeople match the benefits of their offering to the specific needs of a client. Today‚ personal selling involves the development of longstanding client relationships. In comparison to other marketing communications tools such as advertising‚ personal selling tends to: • Use fewer resources‚ pricing is often negotiated. • Products tend to be fairly complex (e.g. financial services or new
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of your product/service offerings. Q2 *How do we need to do first*? First‚ you need to form yourselves into group of 5. Select someone in your team to be the team leader. Inform your tutor who is in your team. Q3 What exactly are we selling? You will represent one of the many hotels in Singapore. As you may be aware‚ many of the large hotels have function rooms and exhibition halls which they market to potential exhibitors or companies holding seminars or workshops. Your team is the
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1‚ 2‚ 4‚ 5‚ 6‚ 8 and 9 Chapter 1 Relationship building is definitely the key to business-to-business selling.” Why Learn About Personal Selling? The principles of selling are useful to everyone‚ not just people with the title of salesperson. Developing mutually beneficial‚ long-term relationships is vital to all of us. People in business use selling principles all the time. The Role of Salespeople in Business Go-to-market strategies Lifetime customer value Multichannel strategy
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Personal Selling I. Personal Selling Basics A. What is Personal Selling? We all know‚ or at least have an impression‚ of what personal selling entails. As a general rule‚ college students tend to be somewhat negatively predisposed toward personal selling‚ particularly as a career. As such‚ in addition to explaining a variety of personal selling concepts and explaining personal selling’s role in the promotion mix‚ a goal for these notes is to dispel some of these negative impressions
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FORMULATING PERSONAL-SELLING STRATEGY • Sales Management achieves personal-selling objectives through personal-selling strategy • Key decisions in personal – selling strategy are : a) The kind of sales force required and b) The size of sales force required • The decision on the kind of salespersons defines the role that sales personnel play in their contacts with customers & prospects. The decision on the size of the sales force dictates deployment of sales personnel
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` Outline for Preparation of Manual Title Page A. Name of product to be sold. B. Name of company you are selling for. C. Course name and number. D. Your name and date. I. Developing a Personal Selling Philosophy A. Describe the marketing setting (e.g.‚ retail‚ wholesale‚ manufacturing‚ or service). B. Describe the role of personal selling in this setting. C. Describe the typical salesperson’s training to become a consultant/problem-solving type of salesperson. II. Developing a Relationship
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Elements of the Personal Selling Process No 2 salespersons use exactly the same sales method‚ but it is generally a seven step process: 1. Prospecting and Evaluating Seek names of prospects through sales records‚ referrals etc.‚ also responses to advertisements. Need to evaluate if the person is able (Undergraduate degree to attend a graduate program)‚ willing and authorized to buy. Blind prospecting-rely on phone directory etc. 2. Preapproach (Preparing) Review key decision makers esp. for
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1.1 Executive Summary This report was commissioned in order to analyze a business to business selling scenario between the Xerox corporation and a fictional company; Aliments Capital. The industry which the report is based on is the document management services industry‚ of which Xerox is a part of. The second industry which the report focuses on is the frozen food manufacturing industry‚ of which Aliments Capital is a part of. The product that the proposal is based on is the Xerox ColorQube
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In anything that we do there must be a principles or rules that we must follow or embark on in order to succeed in our pursuit of goals. Sales process is a systematic approach to selling a product or service thus successful sales can be achieved if the systematic approaches are being strictly obeyed. Some of the systematic approaches: 1. Customer Centered Approach 2. Establishing Rapport 3. Presentation Techniques 4. Establishing Outline Needs 5. Agreeing the problem or opportunity
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advertising b. price‚ personal selling c. advertising‚ sales promotion d. personal selling‚ sales promotion e. advertising‚ personal selling 2. An advantage of personal selling is not: a. two way communication. b. reaching a massive number of people quickly. c. detailed explanation. d. direction towards qualified prospects. e. all are advantages of personal selling 3. Compared to other promotional tools‚ the most important advantage(s) of person selling is in: a. locating prospects
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